The smell of an engaging tweet in the morning is almost enough to replace my first cup of coffee for the day.

Ok, not quite.

Communicating through social media is my passion. Creating the piece of content that sparks emotions in an audience is the best feeling. A video that gets an alum thinking back to their time at the university, a story of a scientific breakthrough that is changing the world, or congratulating a student who was just accepted. Engagement is at the heart of social media, it’s what makes it different, special — and it’s my favorite part. Add in some analytics and strategy development, and it’s a perfect morning. On that thought, I think I’ll pour myself another cup of coffee.

About Me

I’ve spent the past 6 years building community and relationships as the coordinator of digital engagement at Texas Tech University. My role includes serving as the voice of the university on social media, managing the emergency notification system, TechAlert!, and the university’s mobile app content. Texas Tech is routinely recognized among the best universities on social media, and was even named one of the top Instagram college and university accounts in the world by Hubspot.

In addition to my role at Texas Tech, I also serve as part of the EduWeb Digital Summit team, managing social media content and engagement year-round for the conference. In recent years, the conference has thrived and increased in attendance thanks to the hard work of the team to host this national higher education conference.

I am also involved in the Lubbock community through the Volunteer Center of Lubbock, the Lubbock Area United Way, and the Junior League of Lubbock, organizations dear to my heart.