Retweet After Me: Week of Mar. 17

YouTube’s reportedly planning a subscription service for on-demand video by Abhimanyu Ghoshal

YouTube may soon offer viewers a subscription-based video-on-demand (SVOD) service. A content creation studio’s comment to Variety reveals that the video platform is “exploring the prospect of launching its own subscription VOD service.” [Read More]

22 Instagram Stats That Might Make Your Brain POP Out! by Aaron Lee

Do you realize how fast Instagram is growing? The app launched on October 6, 2010. By December 21 (a month and a half later) it reached 1 million users! WOW! Fast forward to today — in less than 5 years, the photo sharing app has added video sharing and now has over 300 million monthly active users. [Read More]

How to Create Shareworthy Twitter Images: 10 Ways to Maximize Engagement on Your Tweets by Kevan Lee

For gaining more engagement, clicks, retweets, and replies, Twitter images work. It’s why we created Pablo—a simple way to create social media images in under 30 seconds—and it’s why we love sharing all the tips we can about creating great visuals for social media. Our own research has helped us see the value of Twitter images as being eminently click-worthy and shareworthy. There are a whole host of different ways to add these engaging images to your tweets. I’d love to round up a list of 10 favorite ways that we’ve tried with Twitter visuals (plus hear any ideas you’ve got as well!) [Read More]

Friendsy Is Tinder For College Students Only, Created By Two Princeton Students by Cat Zakrzewski

During his freshman year at Princeton, Michael Pinsky went to the student lounge to watch a Yankees game. Knowing there were plenty of other fans on campus, he was certain it would be packed. But the lounge was empty except for Vaidhy Murti, another fan, sitting on an adjacent couch. The two began to talk, becoming fast friends. But the pair realized it doesn’t always work that way. [Read More]

Who Are The Most (and Least) Engaged Brands on Twitter? by Kimberlee Morrison

Engagement is an increasingly important metric for determining the value of social marketing. Pageviews, user signups, and other vague metrics don’t provide enough insight into how a brand, service, or network is doing. SocialRank has compiled a list, the Global Brands Index, ranking brands on Twitter by their level of engagement. [Read More]

Retweet After Me: Week of March 11

Facebook to Start Telling Brands Who’s Talking About What Topics by Tim Peterson

What do people talk about when they talk about _______ on Facebook? Soon marketers will have the answer. Facebook will start telling marketers the types of people who are talking about specific topics on the social network as well as the kinds of things they’re saying, through a partnership with social data firm DataSift. [Read More]

Brand Yourself: Applying Strategic Branding to Personal Social Channels by Adam Padilla

To grab attention in the crowded virtual supermall we call Facebook, you must keep your audience on its toes. The right ratio of traditional brand reinforcement messaging and a spontaneous X factor is the critical factor. [Read More]

3 Ways to Use Facebook Groups for Business by Maggie Patterson

U.S. News & World Report used Facebook’s interest targeting tool for publishers to help promote its annual Best Colleges rankings to the appropriate Facebook users. Facebook strategic partner manager, news Meghan Peters said in a Facebook Media blog post that U.S. News & World Report social media editor Lauren Boyer used interest targeting to focus on Facebook users who had expressed interest in the top five schools on each ranking list. [Read More]

68 Reasons Why Your Facebook Ad Got Rejected or Account Got Banned by Jon Loomer

I rarely have any issues getting my ads approved. I’m a good dude, and I promote some pretty innocent stuff. I also know that trying to get around Facebook’s rules is never a smart thing, so I do all I can to know and follow their guidelines. But I routinely hear from others with far bigger problems than I face. They’re getting ads rejected or — much worse — getting their accounts banned. [Read More]

Facebook will now remove Page Likes from deactivated accounts by Tim Peterson

If you manage a Facebook Page, don’t be surprised if you see a small dip in your number of “likes” in the coming weeks. According to a blog post, the company is now purging likes from closed accounts, including memorialized and deactivated ones. [Read More]

Retweet After Me: Week of Mar. 4

In Communications, Privacy And Security Are Illusions by Bob Ackerman

President Obama has tried for three years to persuade Congress to pass a cybersecurity bill. The president went so far as to highlight his cybersecurity proposals to a prime-time audience during his recent State of the Union address. And in the wake of the massive Sony hack, the political climate may finally have shifted in his favor. [Read More]

8 Amaze-Balls Things You Can Learn From Twitter’s FREE Analytics Tool by Aaron Lee

If you want to manage your success on Twitter, you need to measure what’s working & not working. You can do that for free with Twitter’s built-in analytics tool. [Read More]

‘U.S. News & World Report’ Backs Best Colleges Rankings with Facebook’s Interest Targeting by David Cohen

U.S. News & World Report used Facebook’s interest targeting tool for publishers to help promote its annual Best Colleges rankings to the appropriate Facebook users. Facebook strategic partner manager, news Meghan Peters said in a Facebook Media blog post that U.S. News & World Report social media editor Lauren Boyer used interest targeting to focus on Facebook users who had expressed interest in the top five schools on each ranking list. [Read More]

The 7 Steps to a ‘Good-to-Great’ Content Marketing Strategy by Justin McGill

If it’s starting to feel to you like every visit you make to Facebook these days is full of videos, you are not alone. Facebook today reported in a strong set of Q4 earnings that there are 3 billion videos viewed on its site each day. With the company also reporting daily active users of 890 million, this works out to more than 3 videos per day. [Read More]

An Inside Look at Facebook’s New Ads Manager iOS App by Tim Peterson

Sorry Android friends, Facebook’s Ads Manager is not ready for you yet. Power Editor geeks, this is not a replacement, but a handy app to manage stats and boost posts. But everyone else who is trying to grow their business on Facebook, you’re in luck! No need to lug your laptop around to manage your Facebook ads, except for set-up tasks and deep reporting, when you really don’t want to be using your phone. [Read More]

Retweet After Me: Week of Jan. 28

Facebook Says It Will Weed Out Fake News — But Leave the Onion Alone by Peter Kafka

Use Facebook to show off pictures of your dogs — or, better yet, videos of your dogs — or whatever. But don’t use it to spread bogus stories about Betty White’s death. That’s the newest edict from Facebook, which says it is cracking down on hoaxes, scams “or deliberately false or misleading news stories.” [Read More]

Why Snapchat’s Latest Update Will Change the Way You Get News by Sean Griffis

Hold your phone (and maybe take a video) because Snapchat just had a stormageddon all its own. The photo + video messaging app just got attacked with a news blizzard courtesy of its brand spankin’ new features and we are totally all about it. [Read More]

Best Twitter Ad Practices Include Narrow Targets, Videos and Brevity by Andra Mircioiu

More than four years after introducing advertising on its platform, Twitter has changed the way businesses create ads. And as with any game in which the rules have shifted, players adapt by developing new strategies. [Read More]

Facebook Now Has 3B Video Views Per Day by Ingrid Lunden

If it’s starting to feel to you like every visit you make to Facebook these days is full of videos, you are not alone. Facebook today reported in a strong set of Q4 earnings that there are 3 billion videos viewed on its site each day. With the company also reporting daily active users of 890 million, this works out to more than 3 videos per day. [Read More]

Facebook Is for You, Facebook at Work Is for Your Job by Tim Peterson

Some people still aren’t allowed to use Facebook at work. But the social network wants people to use Facebook *for* work. Facebook has begun testing a work-only version of the social network called Facebook at Work so that companies can use Facebook as an internal communications tool without employees boring their families or oversharing with their bosses. [Read More]

Retweet After Me: Week of Jan. 14, 2015

Social Media Marketing Tactics to Substantially Boost Engagement by Rebekah Radice

It’s no secret that the right social media marketing tactics can make a significant difference for your business. So why is it that a vast majority of owners and entrepreneurs struggle to make any headway on social media? Whether it’s a lack of time or understanding, knowing which tactics to employ is critical. Below are seven tips for today’s top social networks. Each one is designed to substantially boost engagement and take your social media interaction, traffic and shares from so-so to super! [Read More]

Time-saving Templates and Tools for Social Media and Blogging by Nicole Miller

Templates and tools can help you work smarter and save you time and help your efforts go further. Buffer’s Kevan Lee shared his best tools, tips and tricks for his blogging and social media strategy at our weekly Twitter chat, #Bufferchat. [Read More]

How to Excel as a Social Media Manager: A Tactical Guide by Andra Mircioiu

As social media continuously evolves, it is vital for today’s social media manager to stay on top of trends, expectations and changes in the industry. From marketing, customer service or social HR, social media managers have to juggle many different jobs while still keeping their finger on the pulse of both what clients want and what their company needs. [Read More]

How to Measure Digital Content More Effectively by Steve Sachs

With all the advances in content marketing in the last few years, there’s still an enormous, unaddressed problem relating to how marketers feel about their efforts.Consider this: 54% of marketers feel they are falling well short of their most important content marketing objectives. Surprisingly, only 15% see measurement as their biggest challenge, with 29% and 25% seeing business results and creation respectively as more pressing concerns. Data may be the marketing buzzword du jour, but understanding its complexity and how it can best deliver business results for content marketing is still a riddle to be solved. [Read More]

The Beginner’s Guide to Reddit

Spend some quality time with “The Front Page of the Internet,” and you’ll find it’s an essential resource. [Read More]

Retweet After Me: Dec. 16, 2014

Learn When to Use JPEG, GIF, or PNG with This Graphic by Melanie Pinola

When working with images, certain file formats may be better than others, depending on what your goals are. This infographic showcases the best uses for JPEG, GIF, and PNG file formats. [Read More]

6 Social Media Templates to Save You Hours of Work by Evan LePage

Social media is a relatively new tool for most businesses. This means that, unlike many other marketing tools, when people begin to build out social media for their business, they’re starting from scratch. They haven’t created social media strategies before or they don’t know what questions to ask for a social media audit, and finding out can be both difficult and time consuming. [Read More]

5 Steps to Kickstarting Your Content Marketing Strategy, Now by Andra Mircioiu

You might already know that content marketing is an essential part of your overall strategy. But do you know what content marketing is—and how it can help you grow your business? [Read More]

Can I really take a social media vacation? by Lance Ulanoff

Stories about unplugging for the holidays abound at this time of year. Most deal with shutting down email and counsel leaving the computer behind. They also tend to skirt the whole issue of social media. It’s attached to your mobile devices, after all, so it’s pretty hard to leave it all behind. [Read More]

A New Yorker’s Take On Swarm by Jordan Crook

When foursquare split its app into two and launched Swarm, I decided to take some time to get to know it before sharing some thoughts. As a New Yorker who has never been sold on social location apps, I’m pleasantly surprised by its ability to make me act, remember to use it, and to create the possibility for great experiences. That goes far beyond what any app like it has managed to do — for me at least. [Read More]

Retweet After Me: Week of Dec. 11, 2014

4 Instagram Tools for Scheduling Instagram Updates by Christian Karasiewicz

Is Instagram a part of your social media marketing? Want to make posting to Instagram more convenient? Whether you’re in the middle of an event or on the road, there are scheduling tools to help you. In this article I’ll share four tools to schedule Instagram updates. [Read More]

Facebook Adds Groups App by Richard Procter

Facebook released a new app, Facebook Groups, on Tuesday designed to make it easier for users to interact with groups they’re already a part of on Facebook. [Read More]

How Your Business Can Build Brand Love by Shannon Miller

A recent Harvard Business study found that increasing customer retention by just 5% can increase profits by 95%. Statistics like this show the value of not only reaching new customers, but building on the relationships you’ve already developed with your current customers. [Read More]

5 Terrible Things That Happen If Brands Don’t Respond to Comments on Social by Social Control

The stakes for responding to your audience on social media channels has never been higher. One in six consumers on Facebook expects to be responded to within 30 minutes. However, 70% of consumer complaints made on Twitter are ignored and 80% of social media responses from brands are reported to take an average of 12 hours. [Read More]

Instagram tops 300 million active users, likely bigger than Twitter by Seth Fiegerman

Facebook’s billion-dollar Instagram acquisition is looking better and better. Instagram announced Wednesday that it now has more than 300 million monthly active users, up from 200 million in March. At that level, Instagram likely has about as many or more users than Twitter, which announced in October that it had 284 million active users in the third quarter. Either way, what’s clear is that Instagram’s user growth is far outpacing that of Twitter. [Read More]

Retweet After Me: Week of Oct. 14

This Week in Social: Expiration Dates for Social Media by Olsy Sorokina

Does the saying “The Internet never forgets” still hold up? This reverse amnesia of the Information Age has sparked many global discussions on privacy and online reputation, and it is reflected more and more in the changes made by those in charge of our online information, like social networks and ISPs. [Read More]

The Best (And Worst) Times to Post on Social Media (Infographic) by Rachel Gillett

We get it, managing your business’s social media accounts can be daunting: from tweaking tweet lengths to mastering Facebook tone, to using the right hashtags at the right times. But what savvy social media users know is that there’s a science to getting it right–if you follow certain parameters, you’re almost guaranteed to get the results you were working toward. All it takes is some knowledge and forethought, and anyone can be well on their way to posting engaging content. [Read More]

Provocative Ad Campaign On Pause by Kaitlin Mulhere

A Boston-area university has pressed pause on an ad campaign launched this summer that was described as bold and provocative. Suffolk University made noise in July when it began a campaign that described the small, private university as anti-elite and a haven for hard-working students. It was the university’s first broad campaign in eight years. [Read More]

Pinterest to Offer Targeted Pins, Tracking for Advertisers by Kevin Allen

Pinterest is stepping a bit closer to helping its retail advertisers understand their actual ROI. Publications have inferred the social media platform’s revamped advertising plan through some of its updated privacy policy documents; chief among these updates will be the ability for advertisers to directly target those Pinterest users who are already customers. [Read More]

Could Ello be the next Facebook rival? by Kevin Allen

Tired of being shown all those spammy ads on Facebook when you’re trying to figure out what your friends’ kids are up to? Do you wish there were a social platform that didn’t treat you like a piece of metadata? You’re not alone. Ello has been getting considerable attention recently, and we can almost guarantee your parents won’t use it. The service is opening to new members by invitation only. Invites for the service have been sold on eBay for up to $500, according to several reports. [Read More]

EduWeb14: I Am A Red Raider: A Marketing Campaign Designed with Engagement in Mind

This week I attended and presented at EduWeb 14, an annual conference for the higher education community, attracting those who are involved in their integrated digital marketing presence. It was another great year (my fourth!), and I was honored to be selected to present on Texas Tech’s most recent marketing campaign, I Am A Red Raider.

Here are my slides for those who are interested! I appreciate everyone who came to my presentation, and if you’re interested in knowing more, or have any other questions, just let me know!

And since Slideshare doesn’t allow for the playing of the two videos in the slides, here are those: