Retweet After Me: Week of Feb. 26, 2013

Facebook and Tumblr take the spotlight in this week’s Retweet After Me! Facebook Admits Critical Bugs Caused Page Reach To Be Misreported For Months by Josh Constine While trying to speed up its iOS and Android apps, Facebook accidentally stripped out too much data about news feed posts by Pages. This caused Page Insights to [...]

Retweet After Me: Week of Feb. 21, 2013

Here’s this week’s roundup of need to know social media news, and some new ideas for improving your social media presences. Enjoy! Getting the Most Out of Graduations with Social Media by Cameron Pegg In many ways, graduations are the ultimate social event. Thousands of people gather on your campus simultaneously to celebrate the achievements [...]

What a Whopper: Burger King Twitter Falls to Hacking

burger king twitter hacking

As many of you have noticed, the King has fallen to a hacking. This is a situation that could happen to anyone, especially if your password is an easy one to guess. Tweets from the hacked account ranged from everything from promoting rival McDonalds, to talking about drug use and other harmful topics. Some people have [...]

Retweet After Me: Week of Feb. 13, 2013

Here’s this week’s roundup of need to know social media news. Enjoy! Understanding Facebook’s EdgeRank by Cara Tarbaj A recent controversy over average Facebook Page reach led Facebook to publicly announce the four main factors it uses to determine the reach each Page post gets. Reach refers to the number of your Facebook fans (users [...]

Floating at Sea: Carnival Triumph and Crisis Communications

carnival web site

If you’ve been paying attention to the news, you know that the Carnival Triumph is currently floating about 150 miles off the Yucatan Peninsula after an engine fire left them without propulsion and running on emergency power. Ok, now that you are up to speed, let’s look at their crisis communications at work. This situation [...]

Retweet After Me: Week of Feb. 5, 2013

This week’s resources include, planning your web presences for a crisis, some Facebook and LinkedIn tips, and fake Twitter followers and what we should do as brands. Are You Ready? Web Operation Planning for Crisis Situations by by Matt Herzberger April 17, 2007 – What is the significance of this date? Probably the most important [...]

Applebee’s Social Explosion

I won’t go into details, since there are so many others who already have, but KABOOM! Read more.

Retweet After Me: Week of Jan. 29, 2013

This week is focused on improving social media listening, SEO and taking a look at social media ethics. Omni Hotels: The Power of Social Listening by Lin Humphrey One afternoon, a tweet addressed to @OmniHotels said simply, “Dear Omni Hotel: Key lime pie: Win. Wi-Fi: Fail.” The eCommerce team, who monitors and responds in social [...]

Cross-Platform Posting: Is It Worth It?

autopost-social-media

When there’s not enough time in the work day to get all the tasks done, which let’s be honest, who hasn’t been here, it seems like common sense to autopost your social media posts across all your platforms. But the time you save with your autoposting, could be hurting your social media presences. The Problem [...]

Retweet After Me: Week of Jan. 22, 2013

Here’s this week’s roundup of interesting and helpful articles from across the web. Introducing Graph Search Beta by Facebook Facebook’s mission is to make the world more open and connected. The main way we do this is by giving people the tools to map out their relationships with the people and things they care about. [...]