Retweet After Me: Week of March 13, 2012

Welcome to my new weekly series, Retweet After Me! Once a week, I’ll post a few articles that I’ve read over the last week and think need to be passed on. So enjoy some reads, and Retweet After Me!

9 Social Media Hacks I Use Every Day by Jay Baer

Social media isn’t inexpensive, it’s just different expensive. To do it well requires a tremendous time commitment, and regardless of what your life and lifestyle entails, the time you spend on social comes with an opportunity cost price tag. Thus, one of the characteristics that sets adept practitioners of social media apart from less successful adherents is wise use of time. [ Read More ]

12 Dos and Don’ts for PR Interns by Lorra M. Brown

When the semester began in January, I was busy sending credit verification letters to internship sites for my students. It is timely to include a short list of tips for student interns. Here are some dos and don’ts for interns… [ Read More ]

Why Higher Ed Sucks At Content Strategy by Michael Fienen

Let’s face it, higher ed has problems. They have a lot of problems. Whether it’s bad coding, poor graphic design, or a lack of upkeep, someone is always talking about something that’s not working and getting plenty of sympathy from the rest of the web development community. Article after article, conference after conference we talk about all the different things we have trouble with and try to understand why it doesn’t work and what to do about it. One area that’s been getting more and more focus, in part thanks to folks like Meet Content, is content strategy (regardless of whether or not you think it’s a “Real Thing.” I’m looking at you, Karlyn). With the start of a new year, many of us are taking some time to revisit our policies and practices, and get ready for a better 2012. But there’s one big problem when it comes to content strategy for us… [ Read More ]

5 Reasons Measuring Social Media Isn’t Always a Good Idea by Matt Ridings

Social media measurement is a seemingly simple issue with a complex point. Or perhaps a “nuanced” point is more accurate. I obviously believe in data; it’s a big part of what I’ve done over my career. [ Read More ]

Managing Negative Feedback: Social Media Marketing Campaigns by Angelita Williams

Social media marketing is becoming a most popular and useful marketing option for business. It is also readily apparent that social media is here to stay, and that is will prove to be ever more effective for worldwide users/proponents around the world. [ Read More ]

Have an interesting article that I should take a look at? Leave me a comment!

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