Retweet After Me: Week of March 27, 2012

Enjoy this week’s worthy reads!

How Many Does It Take? by Ike

Influence, reach, funneling, cross-linking – the web is indeed a web of good intentions with unintended outcomes.

  • You have a great message, but it matters little if no one reads it.
  • You have a huge audience — but why again, exactly?
  • You reach people with great teases, but do you convert them into purchasers?
  • You have all of the above — so why not goose it further with like-minded people?

[ Read More ]

Using QR codes effectively by Phil Wilson

QR codes are increasingly in use around campus and, regardless of opinions of whether they are actually useful or not, there are still some best practices to follow to get the best results. [ Read More ]

6 Habits of True Strategic Thinkers by Paul J. H. Schoemaker

In the beginning, there was just you and your partners. You did every job. You coded, you met with investors, you emptied the trash and phoned in the midnight pizza. Now you have others to do all that and it’s time for you to “be strategic.”

Whatever that means. [ Read More ]

UM-Flint Social Media Strategy: Choosing Channels by Alaina Wiens

If you’ve been following the formalization of UM-Flint’s social media strategy, you may recall that the team in University Relations recently set official social media goals for the university. These goals centered around the growth and engagement of UM-Flint’s online communities. If we continue through the cycle as we’ve outlined it, the next step is “choosing social media channels.” [ Read More ]

Jackpot! 50 (Mostly) Free Social Media Tools for Brands by Adam Vincenzini

A couple years ago, Jay Baer wrote a great blog post called “The 39 social media tools I’ll use today,” which serves an all-in-one toolkit for social media marketers.

Much has changed in the two years since that post was published. Here is a 2012 remix featuring a mix of (mostly free) tools you can use on a daily basis.
[ Read More ]

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