Retweet After Me: Sept. 17, 2013

Facebook and LinkedIn Figure Out What PR Pros Have Known For Years by Chad Pollitt

LinkedIn’s stock price has doubled this year and Facebook’s grew by 42 percent. Both companies are surging because they’ve outperformed expectations by growing revenue. They’ve also recently added new ways to advertise – sponsored updates for LinkedIn and mobile newsfeed ads for Facebook. While LinkedIn has multiple revenue streams, Facebook’s is primarily driven by paid media buys. Both social media sites rely on selling advertising to drive some portion of their revenue. [Read More]

How to Use Twitter Hashtags in a Crisis by Chris Syme

You’ve seen those tweets—the ones where #every #other #word has a #hashtag. Because a hashtag draws attention to a person, place, or thing, tweets overloaded with hashtags are confusing. According to a recent report from Hubspot, tweets with two hashtags get 21 percent more engagement than those with three or more. Not really a surprising factoid. But, there is more to the science of hashtags than just numbers, especially in a crisis. Here are some quick tips on how to use Twitter hashtags in a crisis. [Read More]

Twitter Expands Lead Generation Cards to All Businesses by Todd Wasserman

After a limited test in May, Twitter on Thursday announced it is opening up its Lead Generation Cards to all businesses. The Cards let businesses register users and their emails for promotions or memberships directly within a tweet. When you click to expand the tweet, you’ll see an option to sign up with your Twitter handle and connected email already filled out.[Read More]

Twitter Co-Founder Evan Williams Lays Out His Plan For The Future Of Media by Gregory Ferenstein

Twitter Co-Founder Evan Williams has an ambitious new plan: to shift our daily reading habits away from consuming incremental news bites and towards engaging with enlightened ideas curated by an intelligent algorithm. Ordinarily, such a goal would seem utopian, were it not for the fact that Williams is among a handful of Internet pioneers who have disrupted the media industry multiple times. [Read More]

The Dos and Don’ts of Pitching Journalists on Social Media by Zoe Fox

Social media is a blessing and a curse when it comes to pitching journalists. While Twitter, Facebook, LinkedIn, Foursquare and Instagram — yes, Foursquare and Instagram pitches happen — present many new opportunities to forge connections, it’s very easy to step onto inappropriate turf. [Read More]

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