Retweet After Me: Week of Oct 29, 2013

4 Facebook Metrics Every Company Should be Measuring by Robert Andersson

How many users see the posts from your Facebook Page each month? Which are your best posts? In this blog post we will go through four key Facebook metrics that you should be measuring for your business page. [Read More]

3 Reasons To Stop Fearing Negative Brand Feedback by Tiffany Hopkins

As the saying goes, “The greatest risk is not taking any risks at all.” However, many times, the fear of negative feedback prevents us from moving forward with fresh, innovative content or campaigns past the ideation stage. Promotions that are sure to engage a brand’s social communities, attract new customers, build brand affinity and boost sales are stopped before even truly getting started because of the “what if?” fear. What if my boss/client thinks I’m crazy? What if we get complaints? What if, what if, what if! [Read More]

Social Media Spam Increased 355% in First Half of 2013 by Lorenzo Franceschi-Bicchierai

As email clients get better at detecting and filtering spam, spammers are moving to social networks, where they have better chances of going undetected. That’s why, on a typical social media account, spam has risen 355% in the first half of 2013, according to a new study. [Read More]

Social Media TOS Tuesday: How to share Instagram photos on Facebook without risking DMCA complaints #hesm #highered by Karine Joly

My first Social Media TOS Tuesday post on re-Instagraming Instagramed photos from others generated a lot of interest and some questions last week. Social Media TOS Presentation by Karine JolyIn my Social Media TOS Tuesday posts (that I’ll update if any change happens), I’m addresssing some of the points I see most often infringed in higher education as well as any specific questions you might have about what you can or can’t do as a social media professional according to the terms of service (TOS) of the main platforms. [Read More]

How to Build and Measure Social Media ROI – Solution Partner Spotlight by Carrie Lee

When STOCK Restaurant opened in early 2012, they set up basic Facebook and Twitter profiles looking to establish a strong online presence. But with no clear social strategy or framework to analyze the success of their social efforts, STOCK’s social media presence had minimal activity and growth. [Read More]

Written by Allison Matherly

Allison Matherly

Allison Matherly: Coordinator of Digital Engagement at Texas Tech University, coffee lover, crazy cat lady, social media enthusiast & believer, blogger.

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