Retweet After Me: Jan. 14, 2013

(Some of) What I Learned From My Years on NPR’s Social Media Desk by Kate Myers

Monday starts a new road for me at NPR. After several great years, I’m leaving the Social Media Desk and moving on to work in Business Partnerships. I am proud to leave the social media desk in the more-than-capable hands of Wright Bryan and Melody Kramer, not to mention the hundreds of journalists that make social media at NPR a fantastic place to work. As I make this shift, I wanted to take a moment to reflect on some of the many things I’ve learned working in social media as it made a huge impact on journalism. [Read More]

6 Facebook Marketing Tips for Managing Your Facebook Page by Jim Belosic

Wondering what works and what doesn’t for your Facebook page? Or are you overwhelmed with all of the Facebook tactics you read about? No matter how long you’ve had a Facebook page, it’s good to review some of the basics for creating a page for your business. [Read More]

How to Build a Content Calendar (Plus a Free Template for 2014) by Jamie Griffiths

Creating a content calendar for your company from scratch is one of those tasks that seems ridiculously complicated at the outset but which, with a systematic approach and no scruples about stealing other people’s methods, can actually be fairly straightforward. [Read More]

Why Social Media is Getting Even More Expensive by Steve Radick

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. [Read More]

Facebook Set to Eliminate Sponsored Stories in April by Kurt Wagner

If you want to purchase a Sponsored Story on Facebook, you’d better do it fast. The social network will retire Sponsored Story advertisements beginning April 9, according to a blog post. [Read More]

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