Retweet After Me: Week of Mar. 18, 2014

How To Adapt To The Changing Face Of Social Media Marketing by Carly Botelho

Social media marketing is an ever-evolving tool, allowing brands to interact directly with consumers. By engaging with these consumers on social media, brands often see more website traffic and will increase visibility. However, social media continues to change. Brands must understand the ways in which consumers use various platforms to achieve social media marketing success. Different demographics, attitudes, and behaviors affect which social media platforms consumers will use, how often they check them, and how engaged they are on them. Know your target audience and which social media channels they use – and how – to shape your social media campaign for success. Unfortunately, it’s not always quite that simple. As social media is constantly changing, so are consumers’ behaviors. [Read More]

29 Social Media Tools Recommended by the Pros by Cindy King

Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your job? We asked a group of social media pros for the hottest social media tools they use today. Check them out to see if these social media tools are a good fit for you! [Read More]

More than half of Millennials have shared a ‘selfie’ by Paul Taylor

Actress Ellen DeGeneres set out to create the most viral selfie ever on Oscar night and succeeded not just in capturing a celebrity moment but a digital one, too. Taking a “selfie” was relatively difficult to pull off before digital phones and cameras made them easy. Not surprisingly, the generation that has taken to them more than any other are the Millennials (ages 18 to 33), who have grown up with the new digital technologies of the 21st century. They’re the heaviest users of the internet, cell phones and social media sites. And a new Pew Research Center survey finds that 55% of Millennials have posted a “selfie” on a social media site; no other generation is nearly as inclined to do this. Overall, 26% of Americans have shared a “selfie” on a photo-sharing or social networking site. [Read More]

Google Analytics Checklist for New Projects by Geoff Kenyon

When on-boarding a new client, there is a lot that needs to get done. Usually the list includes a tech audit, reviewing content, and combing through back links to name a few tasks. A review of the analytics implementation is often overlooked though. [Read More]

How the top 10 US retailers use Pinterest by Christopher Ratcliff

Pinterest is used by more than 21% of all American adults. This is up from 15% on the previous year. This figure comes from the last study by Pew Research, which also states the even more incredible fact that one-third of all women in the USA use Pinterest. [Read More]

Leave a Reply

Your email address will not be published. Required fields are marked *