How to Use Twitter Analytics to Find Important Data by Alex Bossenger
Do you use Twitter’s built-in analytics tool? Are you looking for new ways to measure success on Twitter? Twitter’s Analytics tool is the social network’s best-kept secret and gives you access to data that other third-party services can’t. [Read More]
The Secret To JetBlue’s Awesome Social Engagement by Jason Keath
JetBlue does not look at customer service as just a list of transactions. They view each social media fan conversation as an opportunity. They measure. But they don’t measure some of the typical metrics that you might expect, like response rate. [Read More]
When (and Why) to Pay for Tweets by Ryan Holmes
If you’re on social media, you’ve seen them: ads dressed up to look (almost) exactly like normal tweets, Facebook posts, and LinkedIn updates from your friends and followers. They’re called native social ads, and while user opinions vary from indifference to annoyance, the results would seem to speak for themselves. [Read More]
Content Management Tools for Social Media Managers by Olsy Sorokina
Social media managers face the daily task of juggling several social media accounts while picking out the best content to suit each one of those networks. It’s a tough balancing act, especially if you consider the intricacies of tailoring content to each social network’s audience. [Read More]
Twitter’s Latest Experiment Puts Favorites in the Timeline, Users Not Impressed by Christina Warren
Twitter is known for experimenting with different features in its mobile apps and on its website. Its latest experiment — which treats favorites more like retweets on the main timeline — has some users seeing red. A number of users are seeing tweets that users they follow favorite — or even popular tweets from accounts others follow — posted directly to their main Twitter timeline. [Read More]