This Week in Social: Expiration Dates for Social Media by Olsy Sorokina
Does the saying “The Internet never forgets” still hold up? This reverse amnesia of the Information Age has sparked many global discussions on privacy and online reputation, and it is reflected more and more in the changes made by those in charge of our online information, like social networks and ISPs. [Read More]
The Best (And Worst) Times to Post on Social Media (Infographic) by Rachel Gillett
We get it, managing your business’s social media accounts can be daunting: from tweaking tweet lengths to mastering Facebook tone, to using the right hashtags at the right times. But what savvy social media users know is that there’s a science to getting it right–if you follow certain parameters, you’re almost guaranteed to get the results you were working toward. All it takes is some knowledge and forethought, and anyone can be well on their way to posting engaging content. [Read More]
Provocative Ad Campaign On Pause by Kaitlin Mulhere
A Boston-area university has pressed pause on an ad campaign launched this summer that was described as bold and provocative. Suffolk University made noise in July when it began a campaign that described the small, private university as anti-elite and a haven for hard-working students. It was the university’s first broad campaign in eight years. [Read More]
Pinterest to Offer Targeted Pins, Tracking for Advertisers by Kevin Allen
Pinterest is stepping a bit closer to helping its retail advertisers understand their actual ROI. Publications have inferred the social media platform’s revamped advertising plan through some of its updated privacy policy documents; chief among these updates will be the ability for advertisers to directly target those Pinterest users who are already customers. [Read More]
Could Ello be the next Facebook rival? by Kevin Allen
Tired of being shown all those spammy ads on Facebook when you’re trying to figure out what your friends’ kids are up to? Do you wish there were a social platform that didn’t treat you like a piece of metadata? You’re not alone. Ello has been getting considerable attention recently, and we can almost guarantee your parents won’t use it. The service is opening to new members by invitation only. Invites for the service have been sold on eBay for up to $500, according to several reports. [Read More]