YouTube’s reportedly planning a subscription service for on-demand video by Abhimanyu Ghoshal
YouTube may soon offer viewers a subscription-based video-on-demand (SVOD) service. A content creation studio’s comment to Variety reveals that the video platform is “exploring the prospect of launching its own subscription VOD service.” [Read More]
22 Instagram Stats That Might Make Your Brain POP Out! by Aaron Lee
Do you realize how fast Instagram is growing? The app launched on October 6, 2010. By December 21 (a month and a half later) it reached 1 million users! WOW! Fast forward to today — in less than 5 years, the photo sharing app has added video sharing and now has over 300 million monthly active users. [Read More]
How to Create Shareworthy Twitter Images: 10 Ways to Maximize Engagement on Your Tweets by Kevan Lee
For gaining more engagement, clicks, retweets, and replies, Twitter images work. It’s why we created Pablo—a simple way to create social media images in under 30 seconds—and it’s why we love sharing all the tips we can about creating great visuals for social media. Our own research has helped us see the value of Twitter images as being eminently click-worthy and shareworthy. There are a whole host of different ways to add these engaging images to your tweets. I’d love to round up a list of 10 favorite ways that we’ve tried with Twitter visuals (plus hear any ideas you’ve got as well!) [Read More]
Friendsy Is Tinder For College Students Only, Created By Two Princeton Students by Cat Zakrzewski
During his freshman year at Princeton, Michael Pinsky went to the student lounge to watch a Yankees game. Knowing there were plenty of other fans on campus, he was certain it would be packed. But the lounge was empty except for Vaidhy Murti, another fan, sitting on an adjacent couch. The two began to talk, becoming fast friends. But the pair realized it doesn’t always work that way. [Read More]
Who Are The Most (and Least) Engaged Brands on Twitter? by Kimberlee Morrison
Engagement is an increasingly important metric for determining the value of social marketing. Pageviews, user signups, and other vague metrics don’t provide enough insight into how a brand, service, or network is doing. SocialRank has compiled a list, the Global Brands Index, ranking brands on Twitter by their level of engagement. [Read More]