Quotables: Zoe Barnes

With the release of season 2 of House of Cards, I thought a quote from the show would be a perfect fit. Don’t worry though, no spoilers here. But Zoe Barnes knows that social media can spread a message like wildfire, which is always a good thing to remember!

What to Measure When it Comes to Social Media

I’ve written a short introduction on social media analytics, specifically talking about what numbers are available to you, and programs that will assist you with measuring your social media efforts, but what analytics should you keep track of to move your social media strategy?

Competitors

I think it’s important to know where your competitors stand in comparison to your accounts. For me, I keep this surface level, mostly looking at number of likes, followers and the subscribers. At least this way, I can have a benchmark to see where my accounts measure up against those competitors.

Engagement

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The second word in the title of my blog, and my social media mantra, is engage. Good content will cause people to react, whether it’s a retweet, a like or a comment. This is one of the most important things you can measure in my opinion. Measuring engagement informs your social strategy, and without it, you won’t be able to adjust to ensure you’re accomplishing your goals.

The “UNs”

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Unlikes, unfollows, hides, you know, all the negatives. It’s important to keep track of these, because it is the exact opposite of engagement. If your audience is taking the time and effort to perform a negative engagement action, that should be a red flag if it is happening early and often! By monitoring these numbers, you can keep ahead of the outflow of people, by changing your content types or topics.

There are lots of different things to measure and keep track of, what other analytics do you pay special attention to?

Retweet After Me: Week of Feb. 18, 2014

Best [PR]actices by Geben Communications

Yesterday on my blog, Seen CEO Brian Zuercher talked about “interceptions,” or moments when brands capitalize on unplanned opportunities to interact with their customers. What better example of a perfectly executed interception than when Airbnb jumped on Twitter last week to come to the aid of Olympic journalists sharing their hotel troubles online? On Thursday, Airbnb tweeted: “Having #SochiProblems? Hotel lacking water? Floors? 500+ Airbnb listings in #Sochi are ready to welcome guests.” [Read More]

The Rise of Brands and Selfies [Infographic] by Nick Cicero

In 2013 the selfie became the ‘it’ word of social media. From TV morning show hosts and teenagers to athletes and heads of state, it seems that nearly everyone has been snapping photos of themselves for Facebook, Instagram, Twitter and more. New camera apps like FrontBack, Yak-It and others have been created solely for the purpose of satisfying this new passion to share ourselves with our friends in creative ways digitally. [Read More]

Confessions of big brand social media managers by Digiday Editors

Type “social media” into any online jobs board, and you will get thousands of job postings for social media managers, community managers, social media “rockstars” and so on. These days every brand and company has a social media presence, and, of course, that means that every brand and company has someone manning the brand’s social media accounts. But not every organization knows exactly what to do with its social media presence or what to realistically invest in or expect from its social media manger. [Read More]

How to Speed Up Your Content Curation Process by Cas McCullough

Do you want to share helpful content, but don’t know where to find it? Are you looking for tools to speed up your content curation process? In this article I’ll show you how to find and share relevant content in a snap. [Read More]

Instagram’s Blog for Business launches with tools, tips for marketers and news orgs by Sarah Evans

Today, Instagram announced a new resource for marketers and news organizations alike, The Instagram for Business blog. Their goal is to create a place where corporate Instagram users can access tips, tools and other resources for creating really great content–and, of course, to encourage more engagement. [Read More]

Social Media Lessons to Learn from the Olympics

The world is currently head over heels in love with the Olympics, and who can blame them? Sports most people don’t see except for every four years, high stakes, and rooting for your country! And NBC has their social media team going full force on the NBC Olympics social media channels, with lots of good tips and ideas for the rest of us!

Photos Win Facebook

There is not a post on NBC Olympics’ Facebook page that doesn’t have a photo. According to this Fast Company article, 93% of the most engaging posts on Facebook have photos. Not only does NBC use photos, but they also brand every last one of them with their blue border and Sochi logo, making sure that when it’s shared, the branding is still just as evident.

Spur of the Moment

NBC Olympics has done a great job of taking advantage of situations as they arise. Obviously, the nature of the Olympics means they are waiting for the perfect moments, from announcing a Gold Medal to featuring athletes as they prepare to start competing, so they are set up already to use the random things that they aren’t anticipating.

User-Generated Content

It’s an easy tactic, but no doubt it’s effective. Asking for your audience to participate in the fun by answering a question, submitting a photo or filling in a blank is a great way to encourage engagement. Also, you can’t go wrong with using the unsolicited content, that’s the stuff social media dreams are made out of!

Create Your Own “Meme”

Normally, I hate when I see this. Most of the time, I just don’t think it’s a great fit for the brand or the content they have used. Now, I know this isn’t technically a meme, but it has a meme-like feel by using big, to-the-point words, and showing one subject in the photo. However, since NBC didn’t try to make their content fit into an already existing meme, I actually really like it!

Artsy Fartsy

NBC obviously understands that Instagram is a little bit artsier than Facebook and Twitter, and their content on the channel has been just that.

Diversified Content

One of the most noticeable things when I was looking through NBC’s Olympics social media channels is how very different the content is on each channel.

Twitter is very centered around news-like content, such as events starting soon announcements, medal counts and winners and feature stories. But just because it’s more news focused, doesn’t mean it doesn’t have a personality!

Facebook is probably the most fun content they have. While all the other channels they are utilizing defintiely have a feeling of fun and excitement, their Facebook content takes it to the next level. They are posting things that are easy to share and the most exciting or stunning moments of the Olympics.

Instagram, as I already pointed out, is much more artsy. Because of this, it makes you think you’re getting an inside look at the Olympics: how the courses look before an event and practice runs.

What is your favorite part of Olympics social media coverage so far?

Retweet After Me: Week of Feb. 11, 2014

What brands should know about Facebook’s Paper by Courtney Gordner

The Internet has changed the way we communicate. This became increasingly true with Facebook’s announcement of its new app, Paper. Paper will allow users to view Facebook in a way that is more like reading a newspaper (with short updates, news stories, photos and videos) than scrolling through a social media feed. [Read More]

Content Marketing a Struggle from Start to Finish by Jennifer Stalzer

Digital is transforming the way brands are communicating with their customers. The most recent Nielsen’s Trust in Advertising report confirms that branded web sites are now the second most trusted format, a jump from fourth place in 2007. As communications and marketing professionals, how do we seize this opportunity without mucking it up? [Read More]

Top 8 Reasons Why Men and Women Use Facebook by Matt Petronzio

Facebook turned 10 on Tuesday, and with 1.23 billion monthly active users, 37 offices worldwide and more than 6,000 employees, it’s something to celebrate. But how are Facebook users actually using the social network after a decade? [Read More]

Instagram Video Done Right: 10 Inspiring Brand Examples by Katherine Leonard

Instagram video burst onto the scene in mid-2013, and in the months since we’ve seen good, bad and ugly video efforts from brands. The good news is that when companies do get it right, Instagram video efforts seem to pay off — according a study from Unruly Media, 40% of the most-shared Instagram videos are from brands. [Read More]

TV after-shows tap social media by Patrick Ryan

Like the ravenous zombies they tune in to watch each week, fans of AMC’s The Walking Dead have voracious appetites. But instead of gorging themselves on human flesh, fans get their fill with behind-the-scenes content and social-media interaction — two key components of after-shows such as Talking Dead (Sundays at 10 p.m. ET/PT), which returns tomorrow following The Walking Dead’s midseason premiere. [Read More]

Retweet After Me: Week of Feb. 5, 2014

Great Social Media Idea: Bringing Social to the “Real World” (Part 2) by Joe Kuffner

A few months ago, I highlighted a wonderful article by Matthew Anderson of Western Washington University, in which he discussed a small, yet powerful thing he did with WWU’s Twitter – hand-delivering coffee to a student who had just a few minutes prior tweeted about being tired and not having time to get coffee before class. [Read More]

Content Marketing a Struggle from Start to Finish by eMarketer

59% of marketing professionals will increase efforts this year. Content marketers are looking to shift efforts to include more curation, research suggests, but every step along the journey is a struggle. [Read More]

3 Ways to Use Google+ to Increase Search Rankings by James Thomas

Do you want to increase your search rankings? Did you know your Google+ page and profile could help? Google+ can help you increase search rankings for your website, but you have to take the time to optimize your page, profile and content. [Read More]

The New Link for the Mobile Ad Era by Tom Simonite

Being able to easily link to content inside mobile apps could make them easier to use and also boost the mobile ad industry. In the beginning there was the Web, a thicket of virtual pages connected by hyperlinks that enabled blogging to flourish and companies like Google to make piles of money by directing people where advertisers wanted them to go. Today mobile apps increasingly rule our free time and require us to dive into separate, walled-off digital containers that don’t link up. [Read More]

The Confluence Of Content And Social Media: Insights For Success In 2014 by Jayson DeMers

One study has suggested that as many as 90% of American small businesses are on social media today. Social media has taken hold in the business world: it’s one of the easiest ways to reach new customers, and one of the three pillars of SEO in 2014. It’s also low cost and has a fairly low barrier to entry. The accessibility of social media sites is a boon, especially for eCommerce sites that need to constantly reach new customers and stay connected with existing customers about new products and sales. [Read More]

Retweet After Me: Jan. 29, 2014

At U. of Illinois, decision to keep classes going leads to racist and sexist Twitter attacks on chancellor by Scott Jaschik

Students (and plenty of professors) love snow days. But when they can’t get what they want, is that any reason for a blizzard of hate on Twitter? That is among the questions raised by the reaction at the University of Illinois at Urbana-Champaign when Phyllis M. Wise, the chancellor, opted to keep classes as scheduled Monday, despite extremely cold weather. That some students would take to Twitter to gripe is not shocking. But a flurry of comments focused either on Wise’s status as a woman, as an Asian-American or both. The hashtag of choice: #fuckphyllis. [Read More]

Social Media Usage for Crisis Communications by Mike Richwalsky

Wondering what works and what doesn’t for your Facebook page? Or are you overwhelmed with all of the Facebook tactics you read about? No matter how long you’ve had a Facebook page, it’s good to review some of the basics for creating a page for your business. [Read More]

Facebook Is Stuck in Limbo … and It Makes My Job Easier by Bryan DeSena

Twitter has become the social platform for communicating and discovering what’s happening in the moment. Many think that this what fast-tracked its surge to prominence and a successful initial public stock offering. Meanwhile, Facebook, once the darling of the Internet, is now chasing Twitter by introducing new features to grab a share of the real-time marketing budget pie. [Read More]

9 Ways Social Media Marketing Will Change in 2014 by Scott Gerber

From the decline of Facebook use among teens to Twitter’s IPO, if there is one thing we know for sure about social media, it’s that few trends hold on for long — so marketers need to stay on their toes. [Read More]

18 Ways to Improve Your Facebook News Feed Performance by John Haydon

Are you frustrated with Facebook’s frequent changes to the news feed algorithm? Do you feel like you’re being forced to buy ads to reach your audience? While Facebook change is the rule rather than the exception, this article gives you 18 ways you can improve your Facebook news feed performance—and gain the upper hand. [Read More]

Retweet After Me: Jan. 14, 2013

(Some of) What I Learned From My Years on NPR’s Social Media Desk by Kate Myers

Monday starts a new road for me at NPR. After several great years, I’m leaving the Social Media Desk and moving on to work in Business Partnerships. I am proud to leave the social media desk in the more-than-capable hands of Wright Bryan and Melody Kramer, not to mention the hundreds of journalists that make social media at NPR a fantastic place to work. As I make this shift, I wanted to take a moment to reflect on some of the many things I’ve learned working in social media as it made a huge impact on journalism. [Read More]

6 Facebook Marketing Tips for Managing Your Facebook Page by Jim Belosic

Wondering what works and what doesn’t for your Facebook page? Or are you overwhelmed with all of the Facebook tactics you read about? No matter how long you’ve had a Facebook page, it’s good to review some of the basics for creating a page for your business. [Read More]

How to Build a Content Calendar (Plus a Free Template for 2014) by Jamie Griffiths

Creating a content calendar for your company from scratch is one of those tasks that seems ridiculously complicated at the outset but which, with a systematic approach and no scruples about stealing other people’s methods, can actually be fairly straightforward. [Read More]

Why Social Media is Getting Even More Expensive by Steve Radick

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. [Read More]

Facebook Set to Eliminate Sponsored Stories in April by Kurt Wagner

If you want to purchase a Sponsored Story on Facebook, you’d better do it fast. The social network will retire Sponsored Story advertisements beginning April 9, according to a blog post. [Read More]