Category Archives: Content

Retweet After Me: Week of Mar. 17

YouTube’s reportedly planning a subscription service for on-demand video by Abhimanyu Ghoshal

YouTube may soon offer viewers a subscription-based video-on-demand (SVOD) service. A content creation studio’s comment to Variety reveals that the video platform is “exploring the prospect of launching its own subscription VOD service.” [Read More]

22 Instagram Stats That Might Make Your Brain POP Out! by Aaron Lee

Do you realize how fast Instagram is growing? The app launched on October 6, 2010. By December 21 (a month and a half later) it reached 1 million users! WOW! Fast forward to today — in less than 5 years, the photo sharing app has added video sharing and now has over 300 million monthly active users. [Read More]

How to Create Shareworthy Twitter Images: 10 Ways to Maximize Engagement on Your Tweets by Kevan Lee

For gaining more engagement, clicks, retweets, and replies, Twitter images work. It’s why we created Pablo—a simple way to create social media images in under 30 seconds—and it’s why we love sharing all the tips we can about creating great visuals for social media. Our own research has helped us see the value of Twitter images as being eminently click-worthy and shareworthy. There are a whole host of different ways to add these engaging images to your tweets. I’d love to round up a list of 10 favorite ways that we’ve tried with Twitter visuals (plus hear any ideas you’ve got as well!) [Read More]

Friendsy Is Tinder For College Students Only, Created By Two Princeton Students by Cat Zakrzewski

During his freshman year at Princeton, Michael Pinsky went to the student lounge to watch a Yankees game. Knowing there were plenty of other fans on campus, he was certain it would be packed. But the lounge was empty except for Vaidhy Murti, another fan, sitting on an adjacent couch. The two began to talk, becoming fast friends. But the pair realized it doesn’t always work that way. [Read More]

Who Are The Most (and Least) Engaged Brands on Twitter? by Kimberlee Morrison

Engagement is an increasingly important metric for determining the value of social marketing. Pageviews, user signups, and other vague metrics don’t provide enough insight into how a brand, service, or network is doing. SocialRank has compiled a list, the Global Brands Index, ranking brands on Twitter by their level of engagement. [Read More]

Retweet After Me: Week of Mar. 4

In Communications, Privacy And Security Are Illusions by Bob Ackerman

President Obama has tried for three years to persuade Congress to pass a cybersecurity bill. The president went so far as to highlight his cybersecurity proposals to a prime-time audience during his recent State of the Union address. And in the wake of the massive Sony hack, the political climate may finally have shifted in his favor. [Read More]

8 Amaze-Balls Things You Can Learn From Twitter’s FREE Analytics Tool by Aaron Lee

If you want to manage your success on Twitter, you need to measure what’s working & not working. You can do that for free with Twitter’s built-in analytics tool. [Read More]

‘U.S. News & World Report’ Backs Best Colleges Rankings with Facebook’s Interest Targeting by David Cohen

U.S. News & World Report used Facebook’s interest targeting tool for publishers to help promote its annual Best Colleges rankings to the appropriate Facebook users. Facebook strategic partner manager, news Meghan Peters said in a Facebook Media blog post that U.S. News & World Report social media editor Lauren Boyer used interest targeting to focus on Facebook users who had expressed interest in the top five schools on each ranking list. [Read More]

The 7 Steps to a ‘Good-to-Great’ Content Marketing Strategy by Justin McGill

If it’s starting to feel to you like every visit you make to Facebook these days is full of videos, you are not alone. Facebook today reported in a strong set of Q4 earnings that there are 3 billion videos viewed on its site each day. With the company also reporting daily active users of 890 million, this works out to more than 3 videos per day. [Read More]

An Inside Look at Facebook’s New Ads Manager iOS App by Tim Peterson

Sorry Android friends, Facebook’s Ads Manager is not ready for you yet. Power Editor geeks, this is not a replacement, but a handy app to manage stats and boost posts. But everyone else who is trying to grow their business on Facebook, you’re in luck! No need to lug your laptop around to manage your Facebook ads, except for set-up tasks and deep reporting, when you really don’t want to be using your phone. [Read More]

Retweet After Me: Week of Jan. 14, 2015

Social Media Marketing Tactics to Substantially Boost Engagement by Rebekah Radice

It’s no secret that the right social media marketing tactics can make a significant difference for your business. So why is it that a vast majority of owners and entrepreneurs struggle to make any headway on social media? Whether it’s a lack of time or understanding, knowing which tactics to employ is critical. Below are seven tips for today’s top social networks. Each one is designed to substantially boost engagement and take your social media interaction, traffic and shares from so-so to super! [Read More]

Time-saving Templates and Tools for Social Media and Blogging by Nicole Miller

Templates and tools can help you work smarter and save you time and help your efforts go further. Buffer’s Kevan Lee shared his best tools, tips and tricks for his blogging and social media strategy at our weekly Twitter chat, #Bufferchat. [Read More]

How to Excel as a Social Media Manager: A Tactical Guide by Andra Mircioiu

As social media continuously evolves, it is vital for today’s social media manager to stay on top of trends, expectations and changes in the industry. From marketing, customer service or social HR, social media managers have to juggle many different jobs while still keeping their finger on the pulse of both what clients want and what their company needs. [Read More]

How to Measure Digital Content More Effectively by Steve Sachs

With all the advances in content marketing in the last few years, there’s still an enormous, unaddressed problem relating to how marketers feel about their efforts.Consider this: 54% of marketers feel they are falling well short of their most important content marketing objectives. Surprisingly, only 15% see measurement as their biggest challenge, with 29% and 25% seeing business results and creation respectively as more pressing concerns. Data may be the marketing buzzword du jour, but understanding its complexity and how it can best deliver business results for content marketing is still a riddle to be solved. [Read More]

The Beginner’s Guide to Reddit

Spend some quality time with “The Front Page of the Internet,” and you’ll find it’s an essential resource. [Read More]

Retweet After Me: Dec. 16, 2014

Learn When to Use JPEG, GIF, or PNG with This Graphic by Melanie Pinola

When working with images, certain file formats may be better than others, depending on what your goals are. This infographic showcases the best uses for JPEG, GIF, and PNG file formats. [Read More]

6 Social Media Templates to Save You Hours of Work by Evan LePage

Social media is a relatively new tool for most businesses. This means that, unlike many other marketing tools, when people begin to build out social media for their business, they’re starting from scratch. They haven’t created social media strategies before or they don’t know what questions to ask for a social media audit, and finding out can be both difficult and time consuming. [Read More]

5 Steps to Kickstarting Your Content Marketing Strategy, Now by Andra Mircioiu

You might already know that content marketing is an essential part of your overall strategy. But do you know what content marketing is—and how it can help you grow your business? [Read More]

Can I really take a social media vacation? by Lance Ulanoff

Stories about unplugging for the holidays abound at this time of year. Most deal with shutting down email and counsel leaving the computer behind. They also tend to skirt the whole issue of social media. It’s attached to your mobile devices, after all, so it’s pretty hard to leave it all behind. [Read More]

A New Yorker’s Take On Swarm by Jordan Crook

When foursquare split its app into two and launched Swarm, I decided to take some time to get to know it before sharing some thoughts. As a New Yorker who has never been sold on social location apps, I’m pleasantly surprised by its ability to make me act, remember to use it, and to create the possibility for great experiences. That goes far beyond what any app like it has managed to do — for me at least. [Read More]

EduWeb14: I Am A Red Raider: A Marketing Campaign Designed with Engagement in Mind

This week I attended and presented at EduWeb 14, an annual conference for the higher education community, attracting those who are involved in their integrated digital marketing presence. It was another great year (my fourth!), and I was honored to be selected to present on Texas Tech’s most recent marketing campaign, I Am A Red Raider.

Here are my slides for those who are interested! I appreciate everyone who came to my presentation, and if you’re interested in knowing more, or have any other questions, just let me know!

And since Slideshare doesn’t allow for the playing of the two videos in the slides, here are those:

Retweet After Me: Week of Feb. 18, 2014

Best [PR]actices by Geben Communications

Yesterday on my blog, Seen CEO Brian Zuercher talked about “interceptions,” or moments when brands capitalize on unplanned opportunities to interact with their customers. What better example of a perfectly executed interception than when Airbnb jumped on Twitter last week to come to the aid of Olympic journalists sharing their hotel troubles online? On Thursday, Airbnb tweeted: “Having #SochiProblems? Hotel lacking water? Floors? 500+ Airbnb listings in #Sochi are ready to welcome guests.” [Read More]

The Rise of Brands and Selfies [Infographic] by Nick Cicero

In 2013 the selfie became the ‘it’ word of social media. From TV morning show hosts and teenagers to athletes and heads of state, it seems that nearly everyone has been snapping photos of themselves for Facebook, Instagram, Twitter and more. New camera apps like FrontBack, Yak-It and others have been created solely for the purpose of satisfying this new passion to share ourselves with our friends in creative ways digitally. [Read More]

Confessions of big brand social media managers by Digiday Editors

Type “social media” into any online jobs board, and you will get thousands of job postings for social media managers, community managers, social media “rockstars” and so on. These days every brand and company has a social media presence, and, of course, that means that every brand and company has someone manning the brand’s social media accounts. But not every organization knows exactly what to do with its social media presence or what to realistically invest in or expect from its social media manger. [Read More]

How to Speed Up Your Content Curation Process by Cas McCullough

Do you want to share helpful content, but don’t know where to find it? Are you looking for tools to speed up your content curation process? In this article I’ll show you how to find and share relevant content in a snap. [Read More]

Instagram’s Blog for Business launches with tools, tips for marketers and news orgs by Sarah Evans

Today, Instagram announced a new resource for marketers and news organizations alike, The Instagram for Business blog. Their goal is to create a place where corporate Instagram users can access tips, tools and other resources for creating really great content–and, of course, to encourage more engagement. [Read More]

Social Media Lessons to Learn from the Olympics

The world is currently head over heels in love with the Olympics, and who can blame them? Sports most people don’t see except for every four years, high stakes, and rooting for your country! And NBC has their social media team going full force on the NBC Olympics social media channels, with lots of good tips and ideas for the rest of us!

Photos Win Facebook

There is not a post on NBC Olympics’ Facebook page that doesn’t have a photo. According to this Fast Company article, 93% of the most engaging posts on Facebook have photos. Not only does NBC use photos, but they also brand every last one of them with their blue border and Sochi logo, making sure that when it’s shared, the branding is still just as evident.

Spur of the Moment

NBC Olympics has done a great job of taking advantage of situations as they arise. Obviously, the nature of the Olympics means they are waiting for the perfect moments, from announcing a Gold Medal to featuring athletes as they prepare to start competing, so they are set up already to use the random things that they aren’t anticipating.

User-Generated Content

It’s an easy tactic, but no doubt it’s effective. Asking for your audience to participate in the fun by answering a question, submitting a photo or filling in a blank is a great way to encourage engagement. Also, you can’t go wrong with using the unsolicited content, that’s the stuff social media dreams are made out of!

Create Your Own “Meme”

Normally, I hate when I see this. Most of the time, I just don’t think it’s a great fit for the brand or the content they have used. Now, I know this isn’t technically a meme, but it has a meme-like feel by using big, to-the-point words, and showing one subject in the photo. However, since NBC didn’t try to make their content fit into an already existing meme, I actually really like it!

Artsy Fartsy

NBC obviously understands that Instagram is a little bit artsier than Facebook and Twitter, and their content on the channel has been just that.

Diversified Content

One of the most noticeable things when I was looking through NBC’s Olympics social media channels is how very different the content is on each channel.

Twitter is very centered around news-like content, such as events starting soon announcements, medal counts and winners and feature stories. But just because it’s more news focused, doesn’t mean it doesn’t have a personality!

Facebook is probably the most fun content they have. While all the other channels they are utilizing defintiely have a feeling of fun and excitement, their Facebook content takes it to the next level. They are posting things that are easy to share and the most exciting or stunning moments of the Olympics.

Instagram, as I already pointed out, is much more artsy. Because of this, it makes you think you’re getting an inside look at the Olympics: how the courses look before an event and practice runs.

What is your favorite part of Olympics social media coverage so far?

Retweet After Me: Week of Feb. 11, 2014

What brands should know about Facebook’s Paper by Courtney Gordner

The Internet has changed the way we communicate. This became increasingly true with Facebook’s announcement of its new app, Paper. Paper will allow users to view Facebook in a way that is more like reading a newspaper (with short updates, news stories, photos and videos) than scrolling through a social media feed. [Read More]

Content Marketing a Struggle from Start to Finish by Jennifer Stalzer

Digital is transforming the way brands are communicating with their customers. The most recent Nielsen’s Trust in Advertising report confirms that branded web sites are now the second most trusted format, a jump from fourth place in 2007. As communications and marketing professionals, how do we seize this opportunity without mucking it up? [Read More]

Top 8 Reasons Why Men and Women Use Facebook by Matt Petronzio

Facebook turned 10 on Tuesday, and with 1.23 billion monthly active users, 37 offices worldwide and more than 6,000 employees, it’s something to celebrate. But how are Facebook users actually using the social network after a decade? [Read More]

Instagram Video Done Right: 10 Inspiring Brand Examples by Katherine Leonard

Instagram video burst onto the scene in mid-2013, and in the months since we’ve seen good, bad and ugly video efforts from brands. The good news is that when companies do get it right, Instagram video efforts seem to pay off — according a study from Unruly Media, 40% of the most-shared Instagram videos are from brands. [Read More]

TV after-shows tap social media by Patrick Ryan

Like the ravenous zombies they tune in to watch each week, fans of AMC’s The Walking Dead have voracious appetites. But instead of gorging themselves on human flesh, fans get their fill with behind-the-scenes content and social-media interaction — two key components of after-shows such as Talking Dead (Sundays at 10 p.m. ET/PT), which returns tomorrow following The Walking Dead’s midseason premiere. [Read More]

Retweet After Me: Week of Feb. 5, 2014

Great Social Media Idea: Bringing Social to the “Real World” (Part 2) by Joe Kuffner

A few months ago, I highlighted a wonderful article by Matthew Anderson of Western Washington University, in which he discussed a small, yet powerful thing he did with WWU’s Twitter – hand-delivering coffee to a student who had just a few minutes prior tweeted about being tired and not having time to get coffee before class. [Read More]

Content Marketing a Struggle from Start to Finish by eMarketer

59% of marketing professionals will increase efforts this year. Content marketers are looking to shift efforts to include more curation, research suggests, but every step along the journey is a struggle. [Read More]

3 Ways to Use Google+ to Increase Search Rankings by James Thomas

Do you want to increase your search rankings? Did you know your Google+ page and profile could help? Google+ can help you increase search rankings for your website, but you have to take the time to optimize your page, profile and content. [Read More]

The New Link for the Mobile Ad Era by Tom Simonite

Being able to easily link to content inside mobile apps could make them easier to use and also boost the mobile ad industry. In the beginning there was the Web, a thicket of virtual pages connected by hyperlinks that enabled blogging to flourish and companies like Google to make piles of money by directing people where advertisers wanted them to go. Today mobile apps increasingly rule our free time and require us to dive into separate, walled-off digital containers that don’t link up. [Read More]

The Confluence Of Content And Social Media: Insights For Success In 2014 by Jayson DeMers

One study has suggested that as many as 90% of American small businesses are on social media today. Social media has taken hold in the business world: it’s one of the easiest ways to reach new customers, and one of the three pillars of SEO in 2014. It’s also low cost and has a fairly low barrier to entry. The accessibility of social media sites is a boon, especially for eCommerce sites that need to constantly reach new customers and stay connected with existing customers about new products and sales. [Read More]