Category Archives: Facebook

Retweet After Me: Week of March 11

Facebook to Start Telling Brands Who’s Talking About What Topics by Tim Peterson

What do people talk about when they talk about _______ on Facebook? Soon marketers will have the answer. Facebook will start telling marketers the types of people who are talking about specific topics on the social network as well as the kinds of things they’re saying, through a partnership with social data firm DataSift. [Read More]

Brand Yourself: Applying Strategic Branding to Personal Social Channels by Adam Padilla

To grab attention in the crowded virtual supermall we call Facebook, you must keep your audience on its toes. The right ratio of traditional brand reinforcement messaging and a spontaneous X factor is the critical factor. [Read More]

3 Ways to Use Facebook Groups for Business by Maggie Patterson

U.S. News & World Report used Facebook’s interest targeting tool for publishers to help promote its annual Best Colleges rankings to the appropriate Facebook users. Facebook strategic partner manager, news Meghan Peters said in a Facebook Media blog post that U.S. News & World Report social media editor Lauren Boyer used interest targeting to focus on Facebook users who had expressed interest in the top five schools on each ranking list. [Read More]

68 Reasons Why Your Facebook Ad Got Rejected or Account Got Banned by Jon Loomer

I rarely have any issues getting my ads approved. I’m a good dude, and I promote some pretty innocent stuff. I also know that trying to get around Facebook’s rules is never a smart thing, so I do all I can to know and follow their guidelines. But I routinely hear from others with far bigger problems than I face. They’re getting ads rejected or — much worse — getting their accounts banned. [Read More]

Facebook will now remove Page Likes from deactivated accounts by Tim Peterson

If you manage a Facebook Page, don’t be surprised if you see a small dip in your number of “likes” in the coming weeks. According to a blog post, the company is now purging likes from closed accounts, including memorialized and deactivated ones. [Read More]

Retweet After Me: Week of Mar. 4

In Communications, Privacy And Security Are Illusions by Bob Ackerman

President Obama has tried for three years to persuade Congress to pass a cybersecurity bill. The president went so far as to highlight his cybersecurity proposals to a prime-time audience during his recent State of the Union address. And in the wake of the massive Sony hack, the political climate may finally have shifted in his favor. [Read More]

8 Amaze-Balls Things You Can Learn From Twitter’s FREE Analytics Tool by Aaron Lee

If you want to manage your success on Twitter, you need to measure what’s working & not working. You can do that for free with Twitter’s built-in analytics tool. [Read More]

‘U.S. News & World Report’ Backs Best Colleges Rankings with Facebook’s Interest Targeting by David Cohen

U.S. News & World Report used Facebook’s interest targeting tool for publishers to help promote its annual Best Colleges rankings to the appropriate Facebook users. Facebook strategic partner manager, news Meghan Peters said in a Facebook Media blog post that U.S. News & World Report social media editor Lauren Boyer used interest targeting to focus on Facebook users who had expressed interest in the top five schools on each ranking list. [Read More]

The 7 Steps to a ‘Good-to-Great’ Content Marketing Strategy by Justin McGill

If it’s starting to feel to you like every visit you make to Facebook these days is full of videos, you are not alone. Facebook today reported in a strong set of Q4 earnings that there are 3 billion videos viewed on its site each day. With the company also reporting daily active users of 890 million, this works out to more than 3 videos per day. [Read More]

An Inside Look at Facebook’s New Ads Manager iOS App by Tim Peterson

Sorry Android friends, Facebook’s Ads Manager is not ready for you yet. Power Editor geeks, this is not a replacement, but a handy app to manage stats and boost posts. But everyone else who is trying to grow their business on Facebook, you’re in luck! No need to lug your laptop around to manage your Facebook ads, except for set-up tasks and deep reporting, when you really don’t want to be using your phone. [Read More]

Retweet After Me: Week of Jan. 28

Facebook Says It Will Weed Out Fake News — But Leave the Onion Alone by Peter Kafka

Use Facebook to show off pictures of your dogs — or, better yet, videos of your dogs — or whatever. But don’t use it to spread bogus stories about Betty White’s death. That’s the newest edict from Facebook, which says it is cracking down on hoaxes, scams “or deliberately false or misleading news stories.” [Read More]

Why Snapchat’s Latest Update Will Change the Way You Get News by Sean Griffis

Hold your phone (and maybe take a video) because Snapchat just had a stormageddon all its own. The photo + video messaging app just got attacked with a news blizzard courtesy of its brand spankin’ new features and we are totally all about it. [Read More]

Best Twitter Ad Practices Include Narrow Targets, Videos and Brevity by Andra Mircioiu

More than four years after introducing advertising on its platform, Twitter has changed the way businesses create ads. And as with any game in which the rules have shifted, players adapt by developing new strategies. [Read More]

Facebook Now Has 3B Video Views Per Day by Ingrid Lunden

If it’s starting to feel to you like every visit you make to Facebook these days is full of videos, you are not alone. Facebook today reported in a strong set of Q4 earnings that there are 3 billion videos viewed on its site each day. With the company also reporting daily active users of 890 million, this works out to more than 3 videos per day. [Read More]

Facebook Is for You, Facebook at Work Is for Your Job by Tim Peterson

Some people still aren’t allowed to use Facebook at work. But the social network wants people to use Facebook *for* work. Facebook has begun testing a work-only version of the social network called Facebook at Work so that companies can use Facebook as an internal communications tool without employees boring their families or oversharing with their bosses. [Read More]

Retweet After Me: Week of Dec. 11, 2014

4 Instagram Tools for Scheduling Instagram Updates by Christian Karasiewicz

Is Instagram a part of your social media marketing? Want to make posting to Instagram more convenient? Whether you’re in the middle of an event or on the road, there are scheduling tools to help you. In this article I’ll share four tools to schedule Instagram updates. [Read More]

Facebook Adds Groups App by Richard Procter

Facebook released a new app, Facebook Groups, on Tuesday designed to make it easier for users to interact with groups they’re already a part of on Facebook. [Read More]

How Your Business Can Build Brand Love by Shannon Miller

A recent Harvard Business study found that increasing customer retention by just 5% can increase profits by 95%. Statistics like this show the value of not only reaching new customers, but building on the relationships you’ve already developed with your current customers. [Read More]

5 Terrible Things That Happen If Brands Don’t Respond to Comments on Social by Social Control

The stakes for responding to your audience on social media channels has never been higher. One in six consumers on Facebook expects to be responded to within 30 minutes. However, 70% of consumer complaints made on Twitter are ignored and 80% of social media responses from brands are reported to take an average of 12 hours. [Read More]

Instagram tops 300 million active users, likely bigger than Twitter by Seth Fiegerman

Facebook’s billion-dollar Instagram acquisition is looking better and better. Instagram announced Wednesday that it now has more than 300 million monthly active users, up from 200 million in March. At that level, Instagram likely has about as many or more users than Twitter, which announced in October that it had 284 million active users in the third quarter. Either way, what’s clear is that Instagram’s user growth is far outpacing that of Twitter. [Read More]

Retweet After Me: Week of Oct. 14

This Week in Social: Expiration Dates for Social Media by Olsy Sorokina

Does the saying “The Internet never forgets” still hold up? This reverse amnesia of the Information Age has sparked many global discussions on privacy and online reputation, and it is reflected more and more in the changes made by those in charge of our online information, like social networks and ISPs. [Read More]

The Best (And Worst) Times to Post on Social Media (Infographic) by Rachel Gillett

We get it, managing your business’s social media accounts can be daunting: from tweaking tweet lengths to mastering Facebook tone, to using the right hashtags at the right times. But what savvy social media users know is that there’s a science to getting it right–if you follow certain parameters, you’re almost guaranteed to get the results you were working toward. All it takes is some knowledge and forethought, and anyone can be well on their way to posting engaging content. [Read More]

Provocative Ad Campaign On Pause by Kaitlin Mulhere

A Boston-area university has pressed pause on an ad campaign launched this summer that was described as bold and provocative. Suffolk University made noise in July when it began a campaign that described the small, private university as anti-elite and a haven for hard-working students. It was the university’s first broad campaign in eight years. [Read More]

Pinterest to Offer Targeted Pins, Tracking for Advertisers by Kevin Allen

Pinterest is stepping a bit closer to helping its retail advertisers understand their actual ROI. Publications have inferred the social media platform’s revamped advertising plan through some of its updated privacy policy documents; chief among these updates will be the ability for advertisers to directly target those Pinterest users who are already customers. [Read More]

Could Ello be the next Facebook rival? by Kevin Allen

Tired of being shown all those spammy ads on Facebook when you’re trying to figure out what your friends’ kids are up to? Do you wish there were a social platform that didn’t treat you like a piece of metadata? You’re not alone. Ello has been getting considerable attention recently, and we can almost guarantee your parents won’t use it. The service is opening to new members by invitation only. Invites for the service have been sold on eBay for up to $500, according to several reports. [Read More]

EduWeb14: I Am A Red Raider: A Marketing Campaign Designed with Engagement in Mind

This week I attended and presented at EduWeb 14, an annual conference for the higher education community, attracting those who are involved in their integrated digital marketing presence. It was another great year (my fourth!), and I was honored to be selected to present on Texas Tech’s most recent marketing campaign, I Am A Red Raider.

Here are my slides for those who are interested! I appreciate everyone who came to my presentation, and if you’re interested in knowing more, or have any other questions, just let me know!

And since Slideshare doesn’t allow for the playing of the two videos in the slides, here are those:

Turn Marketing Negatives into Positives

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Stuff happens. We can’t control it, and even when everything has been planned out, things will still go wrong at times. And we can use these situations to our advantage.

Negative Comments

People will have negative things to say from time to time, whether it be because a student got a parking ticket, or a student wanted to give feedback about programs at the university, you will hear opinions. Turn these negative comments into positive ones by helping your audience members understand things and fix situations.

A student who feels they’re not represented well on campus provides the chance to set that student up with a meeting with the president to make sure he’s heard. By helping each individual person who tweets or posts, you are changing their relationship with the university, and once you do that, they’ll feel more connected. The bigger the brand advocate, the more they’ll sing your praises.

Mistakes

We’re all human, and we make mistakes, so when they happen, own up to it. Apologize, and make the situation right. As the social media or community manager, a lot of times these mistakes may have nothing to do with you, but your audience member doesn’t care if it was your department or another one. They just want a solution, and to know that someone cares about making it right. So do just that. Make it your problem, find the solution and make it right, even though you didn’t have anything to do with the original issue.

Negatives Turn Into Positives

It’s amazing how the smallest things can make negatives turn into positives. Fixing situations, understanding and listening to your audience members can have just that effect.

Retweet After Me: Week of Mar. 25, 2014

Department-Level Content Strategy by Erin Martin

Last year, I scraped up enough funding to attend Confab Higher Ed, the inaugural higher education content strategy conference held in Atlanta. As I was wandering around, meeting inspiring folks and talking shop with people who get it — who see the value in thoughtful, mindful online communication — I kept getting asked a question over and over. “You work for a department — like, directly with faculty?” Imagine an excited, incredulous face. [Read More]

Could Snapchat be the Next Big Trend in Student Marketing? by Patrick Quinn

Social media marketing has become a necessary resource in the realm of student recruitment but that doesn’t mean it isn’t a constant challenge to stay on top of the latest trends. It sometimes seems like a giant game of tag, chasing students and prospects to the next hot platform for a chance to communicate with them. We wrote recently about widely reported findings that teens are flocking away from Facebook, citing privacy concerns and the “uncoolness” of parents liking their posts. One emerging social media contender that has won significant enthusiasm among the 13-25 demographic is photo messaging app, Snapchat, currently top of the free Apple App chart. [Read More]

Facebook Reportedly Slashing Organic Reach for Pages by Melissa Hoffmann

Facebook is reportedly slashing organic reach for Pages, a move that could have a sweeping impact on brands that have spent big on the social platform as well as local companies that have worked hard with limited resources to develop often modest fan bases. [Read More]

Innovative Approaches to Student Admissions by Patrick Quinn

In the world of higher education, the beginning of March means that application deadlines for next fall’s admissions are fast approaching, if they haven’t already passed. Admission decisions actually began being released before Christmas for rolling, early and priority applications at some American colleges that believe the first acceptance letter a student receives is most likely to be acted upon. As the percentage of students sending out three or more applications has been steadily rising every year, some schools are taking innovative approaches to increasing the likelihood that their offers are accepted, thereby optimizing the admissions yield. [Read More]

The Secret To Airbnb’s Freakishly Rapid Orgy Response: “Scenario Planning” by Ian Allen

Airbnb uses strategic thinking to shield the company–and its renters–against scandals such as orgies, prostitution, and even suicides. Airbnb host Ari Teman handed over the keys to his Manhattan apartment last Friday to a guest visiting New York ostensibly for a wedding. But when Teman returned to his apartment that evening, he was aghast to learn that the guest had rented his apartment so he could host an all-night orgy that was open to the public. [Read More]

Growing and Nurturing an Audience

social media flowers

Recently, I’ve experienced a recurring theme of people asking about how they can use social media to inform people, to promote their event, or because they just need a Facebook or Twitter page. And yes, social media can be used to inform people and promote events and programs, but that’s is not what they are about. They are about conversations and relationships. And don’t even get me started on having social media channels just for the sake of having them. But your audience members take some nurturing to grow, so give them a little water and sunlight and they’ll grow into thriving, engaging members of your community.

Take the Time

Just like an taking the time to pick up the phone and call an old friend, you need to take the time to find out how your audience is doing! This can be accomplished by asking them, monitoring relevant hashtags, or by listening to what they’re flat out telling you. You can then gauge their feelings and talk to them appropriately. Talking to students during the summer is different than during finals week.

Truly Listen

I’ve talked about truly listening to your audience before, but I’m going for it again. Sometimes you think you know what a problem is, or what an audience member is referencing, but if you jump to conclusions you could miss someone’s point quite easily, especially if you’re on Twitter and have a 140-character post to work with. Don’t be afraid to ask questions, or take the conversation to email if you need more information to understand what your audience member is trying to tell you.

Engage

Your audience wants to know you care. In higher education, that can be as simple as congratulating newly admitted students, answering questions about when food locations are open during spring break, or offering to answer questions of prospective students. Tell your audience you’re there for them in whatever capacity they need.

Story Time

I heard University of Cincinnati’s @PrezOno speak at EduWeb last year, and he told a story about a student who was upset that the vending machine was out of Cheez its. He listened to the complaint, and said he would find out why the vending machine was empty. And he followed through. His audience understands that he’s there for them, and reaches out regularly. He provides a perfect example of how to listen and engage with your audience. You can see this and more of Santa Ono’s presentation in the SlideShare below:

 

What to Measure When it Comes to Social Media

I’ve written a short introduction on social media analytics, specifically talking about what numbers are available to you, and programs that will assist you with measuring your social media efforts, but what analytics should you keep track of to move your social media strategy?

Competitors

I think it’s important to know where your competitors stand in comparison to your accounts. For me, I keep this surface level, mostly looking at number of likes, followers and the subscribers. At least this way, I can have a benchmark to see where my accounts measure up against those competitors.

Engagement

Screen Shot 2014-02-19 at 2.51.46 PM

The second word in the title of my blog, and my social media mantra, is engage. Good content will cause people to react, whether it’s a retweet, a like or a comment. This is one of the most important things you can measure in my opinion. Measuring engagement informs your social strategy, and without it, you won’t be able to adjust to ensure you’re accomplishing your goals.

The “UNs”

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Unlikes, unfollows, hides, you know, all the negatives. It’s important to keep track of these, because it is the exact opposite of engagement. If your audience is taking the time and effort to perform a negative engagement action, that should be a red flag if it is happening early and often! By monitoring these numbers, you can keep ahead of the outflow of people, by changing your content types or topics.

There are lots of different things to measure and keep track of, what other analytics do you pay special attention to?