Social Media Lessons to Learn from the Olympics

The world is currently head over heels in love with the Olympics, and who can blame them? Sports most people don’t see except for every four years, high stakes, and rooting for your country! And NBC has their social media team going full force on the NBC Olympics social media channels, with lots of good tips and ideas for the rest of us!

Photos Win Facebook

There is not a post on NBC Olympics’ Facebook page that doesn’t have a photo. According to this Fast Company article, 93% of the most engaging posts on Facebook have photos. Not only does NBC use photos, but they also brand every last one of them with their blue border and Sochi logo, making sure that when it’s shared, the branding is still just as evident.

Spur of the Moment

NBC Olympics has done a great job of taking advantage of situations as they arise. Obviously, the nature of the Olympics means they are waiting for the perfect moments, from announcing a Gold Medal to featuring athletes as they prepare to start competing, so they are set up already to use the random things that they aren’t anticipating.

User-Generated Content

It’s an easy tactic, but no doubt it’s effective. Asking for your audience to participate in the fun by answering a question, submitting a photo or filling in a blank is a great way to encourage engagement. Also, you can’t go wrong with using the unsolicited content, that’s the stuff social media dreams are made out of!

Create Your Own “Meme”

Normally, I hate when I see this. Most of the time, I just don’t think it’s a great fit for the brand or the content they have used. Now, I know this isn’t technically a meme, but it has a meme-like feel by using big, to-the-point words, and showing one subject in the photo. However, since NBC didn’t try to make their content fit into an already existing meme, I actually really like it!

Artsy Fartsy

NBC obviously understands that Instagram is a little bit artsier than Facebook and Twitter, and their content on the channel has been just that.

Diversified Content

One of the most noticeable things when I was looking through NBC’s Olympics social media channels is how very different the content is on each channel.

Twitter is very centered around news-like content, such as events starting soon announcements, medal counts and winners and feature stories. But just because it’s more news focused, doesn’t mean it doesn’t have a personality!

Facebook is probably the most fun content they have. While all the other channels they are utilizing defintiely have a feeling of fun and excitement, their Facebook content takes it to the next level. They are posting things that are easy to share and the most exciting or stunning moments of the Olympics.

Instagram, as I already pointed out, is much more artsy. Because of this, it makes you think you’re getting an inside look at the Olympics: how the courses look before an event and practice runs.

What is your favorite part of Olympics social media coverage so far?

Retweet After Me: Week of Feb. 11, 2014

What brands should know about Facebook’s Paper by Courtney Gordner

The Internet has changed the way we communicate. This became increasingly true with Facebook’s announcement of its new app, Paper. Paper will allow users to view Facebook in a way that is more like reading a newspaper (with short updates, news stories, photos and videos) than scrolling through a social media feed. [Read More]

Content Marketing a Struggle from Start to Finish by Jennifer Stalzer

Digital is transforming the way brands are communicating with their customers. The most recent Nielsen’s Trust in Advertising report confirms that branded web sites are now the second most trusted format, a jump from fourth place in 2007. As communications and marketing professionals, how do we seize this opportunity without mucking it up? [Read More]

Top 8 Reasons Why Men and Women Use Facebook by Matt Petronzio

Facebook turned 10 on Tuesday, and with 1.23 billion monthly active users, 37 offices worldwide and more than 6,000 employees, it’s something to celebrate. But how are Facebook users actually using the social network after a decade? [Read More]

Instagram Video Done Right: 10 Inspiring Brand Examples by Katherine Leonard

Instagram video burst onto the scene in mid-2013, and in the months since we’ve seen good, bad and ugly video efforts from brands. The good news is that when companies do get it right, Instagram video efforts seem to pay off — according a study from Unruly Media, 40% of the most-shared Instagram videos are from brands. [Read More]

TV after-shows tap social media by Patrick Ryan

Like the ravenous zombies they tune in to watch each week, fans of AMC’s The Walking Dead have voracious appetites. But instead of gorging themselves on human flesh, fans get their fill with behind-the-scenes content and social-media interaction — two key components of after-shows such as Talking Dead (Sundays at 10 p.m. ET/PT), which returns tomorrow following The Walking Dead’s midseason premiere. [Read More]

Retweet After Me: Jan. 29, 2014

At U. of Illinois, decision to keep classes going leads to racist and sexist Twitter attacks on chancellor by Scott Jaschik

Students (and plenty of professors) love snow days. But when they can’t get what they want, is that any reason for a blizzard of hate on Twitter? That is among the questions raised by the reaction at the University of Illinois at Urbana-Champaign when Phyllis M. Wise, the chancellor, opted to keep classes as scheduled Monday, despite extremely cold weather. That some students would take to Twitter to gripe is not shocking. But a flurry of comments focused either on Wise’s status as a woman, as an Asian-American or both. The hashtag of choice: #fuckphyllis. [Read More]

Social Media Usage for Crisis Communications by Mike Richwalsky

Wondering what works and what doesn’t for your Facebook page? Or are you overwhelmed with all of the Facebook tactics you read about? No matter how long you’ve had a Facebook page, it’s good to review some of the basics for creating a page for your business. [Read More]

Facebook Is Stuck in Limbo … and It Makes My Job Easier by Bryan DeSena

Twitter has become the social platform for communicating and discovering what’s happening in the moment. Many think that this what fast-tracked its surge to prominence and a successful initial public stock offering. Meanwhile, Facebook, once the darling of the Internet, is now chasing Twitter by introducing new features to grab a share of the real-time marketing budget pie. [Read More]

9 Ways Social Media Marketing Will Change in 2014 by Scott Gerber

From the decline of Facebook use among teens to Twitter’s IPO, if there is one thing we know for sure about social media, it’s that few trends hold on for long — so marketers need to stay on their toes. [Read More]

18 Ways to Improve Your Facebook News Feed Performance by John Haydon

Are you frustrated with Facebook’s frequent changes to the news feed algorithm? Do you feel like you’re being forced to buy ads to reach your audience? While Facebook change is the rule rather than the exception, this article gives you 18 ways you can improve your Facebook news feed performance—and gain the upper hand. [Read More]

Retweet After Me: Jan. 14, 2013

(Some of) What I Learned From My Years on NPR’s Social Media Desk by Kate Myers

Monday starts a new road for me at NPR. After several great years, I’m leaving the Social Media Desk and moving on to work in Business Partnerships. I am proud to leave the social media desk in the more-than-capable hands of Wright Bryan and Melody Kramer, not to mention the hundreds of journalists that make social media at NPR a fantastic place to work. As I make this shift, I wanted to take a moment to reflect on some of the many things I’ve learned working in social media as it made a huge impact on journalism. [Read More]

6 Facebook Marketing Tips for Managing Your Facebook Page by Jim Belosic

Wondering what works and what doesn’t for your Facebook page? Or are you overwhelmed with all of the Facebook tactics you read about? No matter how long you’ve had a Facebook page, it’s good to review some of the basics for creating a page for your business. [Read More]

How to Build a Content Calendar (Plus a Free Template for 2014) by Jamie Griffiths

Creating a content calendar for your company from scratch is one of those tasks that seems ridiculously complicated at the outset but which, with a systematic approach and no scruples about stealing other people’s methods, can actually be fairly straightforward. [Read More]

Why Social Media is Getting Even More Expensive by Steve Radick

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. [Read More]

Facebook Set to Eliminate Sponsored Stories in April by Kurt Wagner

If you want to purchase a Sponsored Story on Facebook, you’d better do it fast. The social network will retire Sponsored Story advertisements beginning April 9, according to a blog post. [Read More]

Retweet After Me: Week of Nov. 19, 2013

Brand Snapchats: Worth It? by Christianna Giordano

Did everyone just think to themselves, “Hell, no?” Let me convince you otherwise. At first glance, Snapchat might seem irrelevant to brands; it has a disappearing content, a reputation for dirty photos, no direct ROI, so many are thinking, why bother? One word: engagement. [Read More]

Pew Social Media Study: 30% Of The U.S. Gets News Via Facebook; Reddit Has The Most News-Hungry Regular Users by Ingrid Lunden

The Pew Research Center is today releasing comparative numbers looking at how U.S. adults use social networking sites to read news (a follow-on from earlier research focusing on two specific sites, Facebook and Twitter). [Read More]

‘Popular Pins’ Now Available on Brand Websites by Kurt Wagner

Pinterest is opening its API to retailers who wish to embed pins directly on their websites, the company announced Thursday. A handful of Pinterest partners now have the option to surface their most popular pins directly on the homepage of their websites. Initial Pinterest partners include major brands like Walmart, Disney, Random House, Zappos and Mashable. [Read More]

Klout.edu? Sumpto Grabs $350K To Measure The Influence Of College Students by Rip Empson

When Sumpto launched in 2012, founder Ben Kosinski made a smart move, coining his startup as “the Klout for colleges.” At the time, the polarizing social currency company was still grabbing headlines, and the analogy made sense. Today, the analogy arguably has a little less relevance and perhaps a bit more baggage, but Sumpto continues to soldier on as a platform aimed at helping to measure the social influence of college students. [Read More]

Red Cross Apologizes for Tweeting False Typhoon Haiyan Image by Fran Berkman

The American Red Cross has patched up a mistake it made Monday. The organization used Twitter to share an image comparing the size of Typhoon Haiyan, a storm that killed an estimated 10,000 people in the Philippines over the weekend, to the continental United States, in which the typhoon dwarfed the nation. The tweet (embedded below) read, “A storm the size of typhoon Haiyan would cover nearly the entire continental U.S.” [Read More]

Retweet After Me: Week of Oct 29, 2013

4 Facebook Metrics Every Company Should be Measuring by Robert Andersson

How many users see the posts from your Facebook Page each month? Which are your best posts? In this blog post we will go through four key Facebook metrics that you should be measuring for your business page. [Read More]

3 Reasons To Stop Fearing Negative Brand Feedback by Tiffany Hopkins

As the saying goes, “The greatest risk is not taking any risks at all.” However, many times, the fear of negative feedback prevents us from moving forward with fresh, innovative content or campaigns past the ideation stage. Promotions that are sure to engage a brand’s social communities, attract new customers, build brand affinity and boost sales are stopped before even truly getting started because of the “what if?” fear. What if my boss/client thinks I’m crazy? What if we get complaints? What if, what if, what if! [Read More]

Social Media Spam Increased 355% in First Half of 2013 by Lorenzo Franceschi-Bicchierai

As email clients get better at detecting and filtering spam, spammers are moving to social networks, where they have better chances of going undetected. That’s why, on a typical social media account, spam has risen 355% in the first half of 2013, according to a new study. [Read More]

Social Media TOS Tuesday: How to share Instagram photos on Facebook without risking DMCA complaints #hesm #highered by Karine Joly

My first Social Media TOS Tuesday post on re-Instagraming Instagramed photos from others generated a lot of interest and some questions last week. Social Media TOS Presentation by Karine JolyIn my Social Media TOS Tuesday posts (that I’ll update if any change happens), I’m addresssing some of the points I see most often infringed in higher education as well as any specific questions you might have about what you can or can’t do as a social media professional according to the terms of service (TOS) of the main platforms. [Read More]

How to Build and Measure Social Media ROI – Solution Partner Spotlight by Carrie Lee

When STOCK Restaurant opened in early 2012, they set up basic Facebook and Twitter profiles looking to establish a strong online presence. But with no clear social strategy or framework to analyze the success of their social efforts, STOCK’s social media presence had minimal activity and growth. [Read More]

Texas Tech’s 90th Anniversary Campaign Results

90thAnniv_logo_print-2

Back in February, Texas Tech celebrated its 90th anniversary! Surrounding this university milestone, we launched a small social media campaign to encourage our audience to celebrate with us. We used a variety of different channels and tactics for this, including starting a new Tumblr channel.

Elements

Tumblr

We created a Tumblr account for this campaign so we could house historical content, similar to Throwback Thursday or Flashback Friday, but on a much larger scale. We decided to post 5 pieces of content per day, and each week was a different decade, starting in the 1920s through today. Creating this much content was a challenge, but it attracted a lot of eyeballs with more than 13,000 pageviews, so it was a success! In addition, we’ve continued the Tumblr on a smaller scale, posting Texas Tech history a couple of times a week.

Facebook and Twitter

We used Facebook and Twitter as a supplement to Tumblr since it was a brand new channel for us. We directed a lot of traffic to our Tumblr from our mainstay channels. Facebook was by far the largest referral traffic source for the campaign, with Twitter not far behind.

Web Advertisements

In addition to social media efforts, we also used some banner ads in higher education publications to show our peers Texas Tech’s success. According to the website, this ad had one of the highest CTR they’ve seen on their banner ads.

In-person Event

We also hosted an in-person event in our Student Union Building where we served cake to students, faculty and staff. This helped include our audiences within the celebration in a more active way, and provided us an opportunity to receive feedback.

Keys to Succeed

This was a long campaign for us, and one that took a lot of content. In hindsight, I would say be 100 percent sure that you can commit to the amount of content you decide at the beginning. A second piece of advice is to write as much content ahead of time as possible, and to schedule it if possible. Since our history wasn’t going to change, I could schedule our content far in advance, allowing us to be sure that everything went out evenly and timely.

Have you taken on a campaign similar to this? What advice do you have for others embarking on this type of project?

Retweet After Me: Week of Oct. 15, 2013

The Top 7 Social Media Marketing Trends That Will Dominate 2014 by Jayson DeMers

With new social networking platforms appearing from behind every corner, it can be hard to know exactly where to commit your time and resources. And as we move into the latter-half of 2013, it’s important to look ahead to where social networking is going, and how we can get on board. [Read More]

Facebook Radically Simplifies Ad Buying by Lauren Indvik

Facebook ad buyers have cause to celebrate: On Tuesday, the social network unveiled a major overhaul of both its basic ad-buying platform, Ads Manager, and its more sophisticated offering, Power Editor, both of which now boast a more streamlined interface. [Read More]

Brands Can Now Schedule Tweets Up To A Year In Advance But They Probably Shouldn’t by Charlie Warzel

Today, Twitter announced that brands and marketers using the company’s ad product can now plan and schedule tweets up to one year in advance. The idea here is to allow companies more time to plan and orchestrate increasingly complex ad campaigns around events or specific times, as is usually done in other, more traditional advertising mediums like television. Twitter is also hoping that the long lead time will drive up the real-time promoted tweet bidding wars that advertisers have been keen to jump on in recent months. [Read More]

Higher Ed Search Analytics are Simplified with New Google Adwords Report by Scott Duncan

It just got a lot easier to track, analyze and understand the relationship between PPC ads and organic listings on Google’s search engine results pages (SERPs).
Google Adwords’ new report, called the “Paid and Organic ” report, provides comparative analysis of visitor traffic and click through behavior on Google search engine results pages for the following three scenarios… [Read More]

Social Media Kool Aid by Frank Eliason

We love to surround ourselves with people who have similar thoughts and it creates this bubble perspective on the world. This is not unique in a social world because we also tend to do similar in our own work environment. There are many talking heads for social media advising brands in all sorts of ways. In many ways I am one too. This is not a negative for any of them and often they have some very good ideas. At the same time, should you follow the crowd or the advice? Are those of us thinking about these things living in our own little bubble? Are we drinking the Kool Aid? Maybe it is time we switch drinks. [Read More]

Retweet After Me: Oct. 1, 2013

Hashtags Come to Google Search Results by Jennifer Slegg

The Google+ integration of hashtags is getting a nice updates with Google search. Google+ introduced hashtags on posts back in May, where users can click on the hashtags and get to other related posts on Google+ with the same hashtag. Google is now gone a step further by allowing those same hashtags to be used when searching in Google. Simply type in “#keyword” for the hashtags you want to search. [Read More]

Why You Were Added to Twitter Spam Lists by Kris Holt

Over the last few days, Twitter spammers have been urging users to find out Louis Tomlinson’s phone number, hear a leaked version of One Direction’s new album and get a free iPhone. What’s notable is that these spammers weren’t sending tweets or direct messages. Instead, they made use of Twitter’s list function, adding people to various lists and indirectly pointing thousands of users toward spam sites. [Read More]

The Community Manager Checklist by Jameson Brown

It is important to understand that online communities are reflective of real life communities. Thus the management should be treated with similar mindset and strategy. Below is a checklist that will help any community manager with the day to day management and positive growth of online, social communities. [Read More]

Create Instagram and Pinterest-ready photos from your desktop (for free) by Faves & Co.

You’re on a small budget and you love sharing photos on Instagram, Pinterest and, well, everywhere. Photoshop has a learning curve you’re not ready to tackle and hiring a designer is out. That’s okay, there are alternatives to high end photo-editing products that live on your browser, and, with a little practice, can give you some amazing results. [Read More]

Facebook Finally Lets You Edit Posts by Pete Pachal

If autocorrect has ever ruined your Facebook post, your prayers have been answered. Facebook introduced the ability to edit status updates starting Thursday. The latest update for the Android Facebook app adds the ability to “edit your posts and comments and tap to see all your changes.” However, the editing has not been enabled on any of the Android devices we experimented with. [Read More]

Retweet After Me: Sept. 17, 2013

Facebook and LinkedIn Figure Out What PR Pros Have Known For Years by Chad Pollitt

LinkedIn’s stock price has doubled this year and Facebook’s grew by 42 percent. Both companies are surging because they’ve outperformed expectations by growing revenue. They’ve also recently added new ways to advertise – sponsored updates for LinkedIn and mobile newsfeed ads for Facebook. While LinkedIn has multiple revenue streams, Facebook’s is primarily driven by paid media buys. Both social media sites rely on selling advertising to drive some portion of their revenue. [Read More]

How to Use Twitter Hashtags in a Crisis by Chris Syme

You’ve seen those tweets—the ones where #every #other #word has a #hashtag. Because a hashtag draws attention to a person, place, or thing, tweets overloaded with hashtags are confusing. According to a recent report from Hubspot, tweets with two hashtags get 21 percent more engagement than those with three or more. Not really a surprising factoid. But, there is more to the science of hashtags than just numbers, especially in a crisis. Here are some quick tips on how to use Twitter hashtags in a crisis. [Read More]

Twitter Expands Lead Generation Cards to All Businesses by Todd Wasserman

After a limited test in May, Twitter on Thursday announced it is opening up its Lead Generation Cards to all businesses. The Cards let businesses register users and their emails for promotions or memberships directly within a tweet. When you click to expand the tweet, you’ll see an option to sign up with your Twitter handle and connected email already filled out.[Read More]

Twitter Co-Founder Evan Williams Lays Out His Plan For The Future Of Media by Gregory Ferenstein

Twitter Co-Founder Evan Williams has an ambitious new plan: to shift our daily reading habits away from consuming incremental news bites and towards engaging with enlightened ideas curated by an intelligent algorithm. Ordinarily, such a goal would seem utopian, were it not for the fact that Williams is among a handful of Internet pioneers who have disrupted the media industry multiple times. [Read More]

The Dos and Don’ts of Pitching Journalists on Social Media by Zoe Fox

Social media is a blessing and a curse when it comes to pitching journalists. While Twitter, Facebook, LinkedIn, Foursquare and Instagram — yes, Foursquare and Instagram pitches happen — present many new opportunities to forge connections, it’s very easy to step onto inappropriate turf. [Read More]