Retweet After Me: Week of Jan. 14, 2015

Social Media Marketing Tactics to Substantially Boost Engagement by Rebekah Radice

It’s no secret that the right social media marketing tactics can make a significant difference for your business. So why is it that a vast majority of owners and entrepreneurs struggle to make any headway on social media? Whether it’s a lack of time or understanding, knowing which tactics to employ is critical. Below are seven tips for today’s top social networks. Each one is designed to substantially boost engagement and take your social media interaction, traffic and shares from so-so to super! [Read More]

Time-saving Templates and Tools for Social Media and Blogging by Nicole Miller

Templates and tools can help you work smarter and save you time and help your efforts go further. Buffer’s Kevan Lee shared his best tools, tips and tricks for his blogging and social media strategy at our weekly Twitter chat, #Bufferchat. [Read More]

How to Excel as a Social Media Manager: A Tactical Guide by Andra Mircioiu

As social media continuously evolves, it is vital for today’s social media manager to stay on top of trends, expectations and changes in the industry. From marketing, customer service or social HR, social media managers have to juggle many different jobs while still keeping their finger on the pulse of both what clients want and what their company needs. [Read More]

How to Measure Digital Content More Effectively by Steve Sachs

With all the advances in content marketing in the last few years, there’s still an enormous, unaddressed problem relating to how marketers feel about their efforts.Consider this: 54% of marketers feel they are falling well short of their most important content marketing objectives. Surprisingly, only 15% see measurement as their biggest challenge, with 29% and 25% seeing business results and creation respectively as more pressing concerns. Data may be the marketing buzzword du jour, but understanding its complexity and how it can best deliver business results for content marketing is still a riddle to be solved. [Read More]

The Beginner’s Guide to Reddit

Spend some quality time with “The Front Page of the Internet,” and you’ll find it’s an essential resource. [Read More]

Retweet After Me: Week of Dec. 11, 2014

4 Instagram Tools for Scheduling Instagram Updates by Christian Karasiewicz

Is Instagram a part of your social media marketing? Want to make posting to Instagram more convenient? Whether you’re in the middle of an event or on the road, there are scheduling tools to help you. In this article I’ll share four tools to schedule Instagram updates. [Read More]

Facebook Adds Groups App by Richard Procter

Facebook released a new app, Facebook Groups, on Tuesday designed to make it easier for users to interact with groups they’re already a part of on Facebook. [Read More]

How Your Business Can Build Brand Love by Shannon Miller

A recent Harvard Business study found that increasing customer retention by just 5% can increase profits by 95%. Statistics like this show the value of not only reaching new customers, but building on the relationships you’ve already developed with your current customers. [Read More]

5 Terrible Things That Happen If Brands Don’t Respond to Comments on Social by Social Control

The stakes for responding to your audience on social media channels has never been higher. One in six consumers on Facebook expects to be responded to within 30 minutes. However, 70% of consumer complaints made on Twitter are ignored and 80% of social media responses from brands are reported to take an average of 12 hours. [Read More]

Instagram tops 300 million active users, likely bigger than Twitter by Seth Fiegerman

Facebook’s billion-dollar Instagram acquisition is looking better and better. Instagram announced Wednesday that it now has more than 300 million monthly active users, up from 200 million in March. At that level, Instagram likely has about as many or more users than Twitter, which announced in October that it had 284 million active users in the third quarter. Either way, what’s clear is that Instagram’s user growth is far outpacing that of Twitter. [Read More]

Retweet After Me: Week of Oct. 14

This Week in Social: Expiration Dates for Social Media by Olsy Sorokina

Does the saying “The Internet never forgets” still hold up? This reverse amnesia of the Information Age has sparked many global discussions on privacy and online reputation, and it is reflected more and more in the changes made by those in charge of our online information, like social networks and ISPs. [Read More]

The Best (And Worst) Times to Post on Social Media (Infographic) by Rachel Gillett

We get it, managing your business’s social media accounts can be daunting: from tweaking tweet lengths to mastering Facebook tone, to using the right hashtags at the right times. But what savvy social media users know is that there’s a science to getting it right–if you follow certain parameters, you’re almost guaranteed to get the results you were working toward. All it takes is some knowledge and forethought, and anyone can be well on their way to posting engaging content. [Read More]

Provocative Ad Campaign On Pause by Kaitlin Mulhere

A Boston-area university has pressed pause on an ad campaign launched this summer that was described as bold and provocative. Suffolk University made noise in July when it began a campaign that described the small, private university as anti-elite and a haven for hard-working students. It was the university’s first broad campaign in eight years. [Read More]

Pinterest to Offer Targeted Pins, Tracking for Advertisers by Kevin Allen

Pinterest is stepping a bit closer to helping its retail advertisers understand their actual ROI. Publications have inferred the social media platform’s revamped advertising plan through some of its updated privacy policy documents; chief among these updates will be the ability for advertisers to directly target those Pinterest users who are already customers. [Read More]

Could Ello be the next Facebook rival? by Kevin Allen

Tired of being shown all those spammy ads on Facebook when you’re trying to figure out what your friends’ kids are up to? Do you wish there were a social platform that didn’t treat you like a piece of metadata? You’re not alone. Ello has been getting considerable attention recently, and we can almost guarantee your parents won’t use it. The service is opening to new members by invitation only. Invites for the service have been sold on eBay for up to $500, according to several reports. [Read More]

Turn Marketing Negatives into Positives

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Stuff happens. We can’t control it, and even when everything has been planned out, things will still go wrong at times. And we can use these situations to our advantage.

Negative Comments

People will have negative things to say from time to time, whether it be because a student got a parking ticket, or a student wanted to give feedback about programs at the university, you will hear opinions. Turn these negative comments into positive ones by helping your audience members understand things and fix situations.

A student who feels they’re not represented well on campus provides the chance to set that student up with a meeting with the president to make sure he’s heard. By helping each individual person who tweets or posts, you are changing their relationship with the university, and once you do that, they’ll feel more connected. The bigger the brand advocate, the more they’ll sing your praises.

Mistakes

We’re all human, and we make mistakes, so when they happen, own up to it. Apologize, and make the situation right. As the social media or community manager, a lot of times these mistakes may have nothing to do with you, but your audience member doesn’t care if it was your department or another one. They just want a solution, and to know that someone cares about making it right. So do just that. Make it your problem, find the solution and make it right, even though you didn’t have anything to do with the original issue.

Negatives Turn Into Positives

It’s amazing how the smallest things can make negatives turn into positives. Fixing situations, understanding and listening to your audience members can have just that effect.

Growing and Nurturing an Audience

social media flowers

Recently, I’ve experienced a recurring theme of people asking about how they can use social media to inform people, to promote their event, or because they just need a Facebook or Twitter page. And yes, social media can be used to inform people and promote events and programs, but that’s is not what they are about. They are about conversations and relationships. And don’t even get me started on having social media channels just for the sake of having them. But your audience members take some nurturing to grow, so give them a little water and sunlight and they’ll grow into thriving, engaging members of your community.

Take the Time

Just like an taking the time to pick up the phone and call an old friend, you need to take the time to find out how your audience is doing! This can be accomplished by asking them, monitoring relevant hashtags, or by listening to what they’re flat out telling you. You can then gauge their feelings and talk to them appropriately. Talking to students during the summer is different than during finals week.

Truly Listen

I’ve talked about truly listening to your audience before, but I’m going for it again. Sometimes you think you know what a problem is, or what an audience member is referencing, but if you jump to conclusions you could miss someone’s point quite easily, especially if you’re on Twitter and have a 140-character post to work with. Don’t be afraid to ask questions, or take the conversation to email if you need more information to understand what your audience member is trying to tell you.

Engage

Your audience wants to know you care. In higher education, that can be as simple as congratulating newly admitted students, answering questions about when food locations are open during spring break, or offering to answer questions of prospective students. Tell your audience you’re there for them in whatever capacity they need.

Story Time

I heard University of Cincinnati’s @PrezOno speak at EduWeb last year, and he told a story about a student who was upset that the vending machine was out of Cheez its. He listened to the complaint, and said he would find out why the vending machine was empty. And he followed through. His audience understands that he’s there for them, and reaches out regularly. He provides a perfect example of how to listen and engage with your audience. You can see this and more of Santa Ono’s presentation in the SlideShare below:

 

Retweet After Me: Week of Mar. 4, 2014

What If Twitter Got a Lot More Useful? by Simon Dumenco

The U.K. division of Twitter is trying to draw attention to the platform’s potential as a customer-service provider with a blog post this morning announcing just such an effort from the telecom giant O2. For Twitter, making noise about O2’s #TweetServe is a way to signal that it is serious about broadening its mass appeal. Twitter needs to demonstrate that it has utility beyond serving as, well, a news feed, a source of celebrity musings and a place to talk about TV. That whole social TV phenomenon, for one thing, isn’t necessarily as white-hot as it used to be, as my colleague Cotton Delo recently reported. [Read More]

Questions about badges in higher ed by Sheryl Grant

Amy McQuigge’s prompt How can colleges and universities use badges? is a lot more slope of enlightenment and a little less peak of inflated expectations when it comes to badges in higher ed (Looking at you, major media sources.) The disruptive potential of badges in higher ed makes for compelling headlines, but the real nuts-and-bolts innovation is happening at ground level. I thought I would contribute something to Amy’s question by taking a look at the variety of badge systems being designed for colleges and universities. I started with HASTAC’s higher ed tag in the Badges for Lifelong Learning topic on Scoop.it, but please add others I may have missed in the comments section below. [Read More]

Reconsidering the Social Media Hub by Georgy Cohen

One of my favorite projects when working at Tufts University was leading the creation of our social media hub, a custom-built page which hosted feeds from all of our social media accounts and served as an at-a-glance destination for campus social chatter. I was (and still am) extremely proud of what we built. [Read More]

Top 7 things successful brands do on Twitter by Katerina Petropoulou

Twitter is a powerful tool of engagement and brands are well aware of that, as more and more are now using the network for customer support and marketing. There’ve even been brands that did not hesitate to “fight” over a customer on Twitter! So there’s definitely a lot to learn from brands’ best Twitter practices. Let’s take a look at 7 things successful brands do on Twitter and you can do too, starting today. [Read More]

Beyond tweeting: Demystifying the social media editor by Ricardo Bilton

While the popular perception of the social media editor is a fresh-out-of-college intern sitting on Twitter all day, the now-ubiquitous role is more complicated than that — and more important. “Twitter and Facebook have become far more powerful tools for getting traffic, so the shift has become more focused on how to take advantage of social media to improve the site’s traffic and readership,” said Jeremy Stahl, Slate’s social media editor since 2010. [Read More]

What to Measure When it Comes to Social Media

I’ve written a short introduction on social media analytics, specifically talking about what numbers are available to you, and programs that will assist you with measuring your social media efforts, but what analytics should you keep track of to move your social media strategy?

Competitors

I think it’s important to know where your competitors stand in comparison to your accounts. For me, I keep this surface level, mostly looking at number of likes, followers and the subscribers. At least this way, I can have a benchmark to see where my accounts measure up against those competitors.

Engagement

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The second word in the title of my blog, and my social media mantra, is engage. Good content will cause people to react, whether it’s a retweet, a like or a comment. This is one of the most important things you can measure in my opinion. Measuring engagement informs your social strategy, and without it, you won’t be able to adjust to ensure you’re accomplishing your goals.

The “UNs”

Screen Shot 2014-02-19 at 2.51.03 PM

Unlikes, unfollows, hides, you know, all the negatives. It’s important to keep track of these, because it is the exact opposite of engagement. If your audience is taking the time and effort to perform a negative engagement action, that should be a red flag if it is happening early and often! By monitoring these numbers, you can keep ahead of the outflow of people, by changing your content types or topics.

There are lots of different things to measure and keep track of, what other analytics do you pay special attention to?

Social Media Lessons to Learn from the Olympics

The world is currently head over heels in love with the Olympics, and who can blame them? Sports most people don’t see except for every four years, high stakes, and rooting for your country! And NBC has their social media team going full force on the NBC Olympics social media channels, with lots of good tips and ideas for the rest of us!

Photos Win Facebook

There is not a post on NBC Olympics’ Facebook page that doesn’t have a photo. According to this Fast Company article, 93% of the most engaging posts on Facebook have photos. Not only does NBC use photos, but they also brand every last one of them with their blue border and Sochi logo, making sure that when it’s shared, the branding is still just as evident.

Spur of the Moment

NBC Olympics has done a great job of taking advantage of situations as they arise. Obviously, the nature of the Olympics means they are waiting for the perfect moments, from announcing a Gold Medal to featuring athletes as they prepare to start competing, so they are set up already to use the random things that they aren’t anticipating.

User-Generated Content

It’s an easy tactic, but no doubt it’s effective. Asking for your audience to participate in the fun by answering a question, submitting a photo or filling in a blank is a great way to encourage engagement. Also, you can’t go wrong with using the unsolicited content, that’s the stuff social media dreams are made out of!

Create Your Own “Meme”

Normally, I hate when I see this. Most of the time, I just don’t think it’s a great fit for the brand or the content they have used. Now, I know this isn’t technically a meme, but it has a meme-like feel by using big, to-the-point words, and showing one subject in the photo. However, since NBC didn’t try to make their content fit into an already existing meme, I actually really like it!

Artsy Fartsy

NBC obviously understands that Instagram is a little bit artsier than Facebook and Twitter, and their content on the channel has been just that.

Diversified Content

One of the most noticeable things when I was looking through NBC’s Olympics social media channels is how very different the content is on each channel.

Twitter is very centered around news-like content, such as events starting soon announcements, medal counts and winners and feature stories. But just because it’s more news focused, doesn’t mean it doesn’t have a personality!

Facebook is probably the most fun content they have. While all the other channels they are utilizing defintiely have a feeling of fun and excitement, their Facebook content takes it to the next level. They are posting things that are easy to share and the most exciting or stunning moments of the Olympics.

Instagram, as I already pointed out, is much more artsy. Because of this, it makes you think you’re getting an inside look at the Olympics: how the courses look before an event and practice runs.

What is your favorite part of Olympics social media coverage so far?

Retweet After Me: Week of Jan. 7, 2014

How to Use Google+ Hangouts for Your Business by Phyllis Khare

Are you using the Google+ video hangout feature? Are you looking for some creative ideas to use hangouts? Keep reading to discover how your business can connect in a personal way with your customers using this face-to-face video conferencing tool. [Read More]

How Morton’s Steakhouse Won Over Social Media After Cancer Patient Controversy by Kim LaCapria

Popular chain Morton’s Steakhouse found itself on the losing side of the power of social reviewing this week, when a situation at their Nashville branch was described in a Yelp review that later went viral and caused big headaches for the chain. [Read More]

The Complete Guide to Tumblr Etiquette by Sara Roncero-Menendez

Tumblr, like most social media platforms, has a world all its own, complete with a specific etiquette. It can be a bit confusing for users just starting out on the site, and although Tumblr has plenty of users who are willing to help, not everyone knows how to find them. [Read More]

Are Twitter Ads Useless? by Larry Kim

Twitter rocked markets this week with a spectacular initial showing. But how do Twitter ads measure up against Facebook ads? Is it worth spending your ad dollars on Twitter? [Read More]

Authorities issue confusing social media policy for Sochi Olympics by Fran Berkman

The International Olympic Committee is confusing journalists. First, reporters scheduled to cover the 2014 Sochi Olympics were led to believe that they would lose press access if they used Twitter, Instagram, Vine, Pinterest or any social media to post photos from their phone. [Read More]

Retweet After Me: Nov. 12, 2013

twitter

This week’s Retweet After Me is all about Twitter! With the announcement of custom timelines today, I just couldn’t help myself!

Introducing custom timelines: create timelines of Tweets for everyone by Brian Ellin

Today we’re introducing custom timelines to give you more control over how Tweets are organized and delivered on the Twitter platform. Custom timelines are an entirely new type of timeline –– one that you create. You name it, and choose the Tweets you want to add to it, either by hand or programmatically using the API (more on that below). This means that when the conversation around an event or topic takes off on Twitter, you have the opportunity to create a timeline that surfaces what you believe to be the most noteworthy, relevant Tweets. [Read More]

Custom timelines in TweetDeck by Sara Roncero-Menendez

Starting today, we are introducing the ability to create custom timelines in TweetDeck. Custom timelines, which were just announced, are a new type of timeline that you control by selecting the Tweets you want to include. In this post, we’ll describe everything you need to know to create and share custom timelines. [Read More]

Expectations of a brand’s social media manager by Christopher Kerney

When I see brands on social media, I have expectations. I expect that if I tweet something to a brand, someone will respond. It doesn’t have to be within two minutes—I am overjoyed when it is—but I do expect a response. [Read More]

How to Generate Twitter Leads With Their New Lead Generation Cards by John Bonini

Are you struggling to generate leads on Twitter? Wondering how to display richer data in a tweet? In this article, I’ll show you four steps to getting more leads with Twitter lead generation cards. [Read More]

Are Twitter Ads Useless? by Larry Kim

Twitter rocked markets this week with a spectacular initial showing. But how do Twitter ads measure up against Facebook ads? Is it worth spending your ad dollars on Twitter? When it comes to direct response marketing, AKA lead generation and/or Ecommerce, Google really takes the cake in terms of ad performance. However, if you’re set on creating a social media ad campaign, you’ll want to see how Twitter ads and Facebook ads compare. [Read More]