Category Archives: General

YouTube Comments Make Google+ Pages Even More Important

youtube-googleplus-comments

YouTube comments recently received a big upgrade, and there are quite a few changes, and definitely some that may alter brand management. YouTube is now much more connected to Google+, and that has implications, and hopefully opportunities!

Top Comments

While there has been a top comments section on YouTube, the comments listed aren’t always the most relevant to the video. But now comments on YouTube are personalized to you! Comments that are moved to the top are those by the video creator, YouTube “celebrities,” engaging discussions, and people in your Google+ circles. This helps to bring the most relevant comments to the top, and push the others down.

I also discovered that when you post a video to Google+, it automatically adds it as a comment on YouTube. Talk about an easy way to increase your chances for more engagement! I can definitely see how this would help conversations grow. I’m excited to see if it works!

Moderating

YouTube has caught up with the times on this front. Comments can now have auto-block for certain words, there are new tools for reviewing comments before they’re posted, and you can pick certain people to have comments auto-posted. Many more options available, to hopefully make moderating a bit easier! The auto-block feature is probably the one I’ll be implementing first, it’s a no brainer to me.

Merging Accounts

The catch: you must have a Google+ profile or page attached to your YouTube account. You can make this change in the settings of your YouTube account. If you want to connect a Google+ page, you’ll need to make your YouTube account a manager of the Google+ Page. If both are under the same account, you should be good to just connect them. This is where I ran into issues, as Texas Tech’s Google+ and YouTube weren’t under the same account. I found a glitch while trying to connect the two accounts, and my awesome Google+ Education Team rep assisted with the merging.

So what do you think? Are you excited for the accounts to be merged, or do you want Google+ to stay out of your YouTube?

Retweet After Me: Week of Nov. 5, 2013

Pinterest Is Now The Fastest Growing Content-Sharing Platform by Alison Griswold

Most small business owners know they should be engaging customers on social media but, beyond setting up a Facebook page, are unclear how and where to focus their efforts. Perhaps surprisingly, photo site Pinterest is now the fastest-growing platform for online content sharing, according to a new report from online content distribution service ShareThis. [Read More]

8 Ways to Use Instagram’s API by Sara Roncero-Menendez

Instagram has become one of the web’s most popular platforms for photo and video sharing. To help users integrate the social network even further into their daily lives, it has released a public application programming interface (API). [Read More]

What Is Your Organization’s Online Community Style? by Vanessa DiMauro

Online communities come in many shapes and sizes, and serve a wide range of needs. Not surprisingly, the performance of an online community will also vary widely. One reason some organizations do not achieve the results they would like from their online community is a mismatch between the style or focus of the community, and the type of interactions between the members and the organization. There are four styles of online communities: Marketing Megaphones, Lead Generators, Customer Hugs and the coveted but often elusive Innovation Center. [Read More]

5 Habits of Successful Content Marketers: New Research by Patricia Redsicker

Are you wondering what the best content marketers do differently? Do you want to take your content marketing to a new level? Content Marketing Institute and MarketingProfs just published their latest report, B2B Content Marketing: 2014 Benchmarks, Budgets and Trends – North America. The report shows two sides of content marketing. [Read More]

Social Media TOS Tuesday: How to run a #highered Twitter contest without any trouble by Karine Joly

Ah, contests on social media platforms… Nothing like a contest to generate some tweets, right? They are a great tool to increase engagement (the promise of a prize is a powerful motivator) without breaking the bank (only a few prizes will help engage many hopeful participants). Since the beginning of times (well, almost), contests, sweepstakes and other similar tactics have been a core promotional and marketing tactic. [Read More]

Texas Tech’s 90th Anniversary Campaign Results

90thAnniv_logo_print-2

Back in February, Texas Tech celebrated its 90th anniversary! Surrounding this university milestone, we launched a small social media campaign to encourage our audience to celebrate with us. We used a variety of different channels and tactics for this, including starting a new Tumblr channel.

Elements

Tumblr

We created a Tumblr account for this campaign so we could house historical content, similar to Throwback Thursday or Flashback Friday, but on a much larger scale. We decided to post 5 pieces of content per day, and each week was a different decade, starting in the 1920s through today. Creating this much content was a challenge, but it attracted a lot of eyeballs with more than 13,000 pageviews, so it was a success! In addition, we’ve continued the Tumblr on a smaller scale, posting Texas Tech history a couple of times a week.

Facebook and Twitter

We used Facebook and Twitter as a supplement to Tumblr since it was a brand new channel for us. We directed a lot of traffic to our Tumblr from our mainstay channels. Facebook was by far the largest referral traffic source for the campaign, with Twitter not far behind.

Web Advertisements

In addition to social media efforts, we also used some banner ads in higher education publications to show our peers Texas Tech’s success. According to the website, this ad had one of the highest CTR they’ve seen on their banner ads.

In-person Event

We also hosted an in-person event in our Student Union Building where we served cake to students, faculty and staff. This helped include our audiences within the celebration in a more active way, and provided us an opportunity to receive feedback.

Keys to Succeed

This was a long campaign for us, and one that took a lot of content. In hindsight, I would say be 100 percent sure that you can commit to the amount of content you decide at the beginning. A second piece of advice is to write as much content ahead of time as possible, and to schedule it if possible. Since our history wasn’t going to change, I could schedule our content far in advance, allowing us to be sure that everything went out evenly and timely.

Have you taken on a campaign similar to this? What advice do you have for others embarking on this type of project?

Twitter Alerts and Higher Ed, A Golden Opportunity

Twitter_Alerts

At the end of September, Twitter announced its latest product, Twitter Alerts, which allows emergency offices to get important and accurate information our to as many people as possible. Account managers of specific accounts have the ability to mark a tweet as an “alert” and it will automatically send a notification to the phone of those who have subscribed. Sounds like a great program to me.

This new feature is available to:

  • law enforcement and public safety agencies;
  • emergency management agencies;
  • city and municipal governments, as well as their agencies and representatives;
  • county and regional agencies, providing services to cities and municipalities;
  • and select state, federal, and national agencies and NGOs.

While this doesn’t specifically include universities or colleges, many of us can argue that we fit within one of these categories. I recently submitted an application to be included in the program and I’m waiting to hear back, which they indicated could take some time.

I think this feature would be a great opportunity for universities to be even better prepared to send out emergency information when it matters the most. I hope more universities will join me in requesting the feature so Twitter will hopefully consider giving us the feature to inform students in emergency situations. Fill out the enrollment form.

Photo from Twitter Alerts website.

Don’t Put All Your Communications Eggs in One Basket

eggs in a basket

For most, social media is one communication tool within a greater communications plan, but sometimes it’s good to hear a reminder that social media isn’t the only tool you should be investing your time and energy in.

In order to effectively communicate to audiences, you must use a variety of tools, so don’t go all in on any one channel. Ensuring you are speaking to as much of your audiences as possible is important, and strategically picking the channels you use is an essential step of the strategy-building process. But channels disappear over time. If you go all in on any one communication channel, you could find that people aren’t using it anymore before you expect it.

This process seems to have been sped up in the digital sphere, as is most evident with MySpace. There was a time when MySpace was a valid communication tool, nowadays, even with MySpace’s re-launch, it’s not relevant anymore. If you commit all of your resources to one channel, you could find it’s gone right from under you! Prepare yourself for these realities.

Just a friendly reminder to diversify!

#GovernmentShutdown Includes Twitter Accounts

Along with the Government Shutdown, which as we all know is affecting many many people and services, Twitter accounts are beginning their own #TwitterShutdown. Here are the accounts that are currently telling it like it is.

@USGS tweeted this morning that it would be temporarily closing up shop.

Along with them, @Smithsonian said they will only tweet to let you know of operation statuses of the museum.

Joining is @NationalMallNPS, the Twitter account of the National Mall and Memorial Parks in Washington, D.C.

What’s interesting is these accounts flat out told users that they are shutting down, rather than just keep quiet and wait for the government shutdown to end. This is a valid strategy move, and definitely shows the transparency Twitter users have come to expect. I wonder how far in advance plans were made for this kind of situation.

I will update this list as I see more accounts that tweet their current #TwitterShutdown.


Update: 6:50 a.m. CT

@USDA is also shutting the Twitter doors.

Add @FCC to the list


Update: 7 a.m. CT

@NASAKennedy has taken it one step further, they changed their Twitter bio to read:

Sorry, but we won’t be tweeting/responding to replies during the government shutdown. Be back as soon as possible! http://notice.USA.gov

Along with that, they’ve tweeted twice, once about their account, the other about their public events.

@theNCI

The @NIH also followed @NASAKennedy’s lead with updating their profile description.

Due to a lapse in government funding, new posts and responses may not originate from this account until appropriations are enacted.


Update: 7:45 a.m. CT

Based on Google Translate, I can tell this Tweet is similar to the USA.gov account above.


With so many tweets of government Twitter shutdowns, it’s becoming evident which Twitter accounts are run by the same teams. Just an interesting thing I thought I’d point out.


Update: 8:45 a.m. CT

The Smithsonian’s National Museum of American History made a point to let followers know that the animals at the National Zoo would still be cared for. Smart move. (Thanks to @beccajacoby for sending this one my way!)

Thanks to @lizgross144 for pointing out FAFSA!


Lis Gross and I had a short conversation about the similarity in messages. She said that #socialgov collaborates a lot, and meets about best social practices often, leading to the account’s similar approach. Thanks for the info, Liz!


The @FDARecalls account will post recall news, but not respond. So partial shutdown?

Really like that @HolocaustMuseum just came out and said that their staff isn’t paid by Federal funds so they’ll still be updating. Again, transparency is being shown well.


Update: 10:30 a.m. CT

Disclaimer: I am in no way attempting to take away from the severity of this Government Shutdown for those who are truly experiencing its effects. I know this is a difficult time for those working for the government. I also am in no way attempting to make a political statement, and will not engage in conversation of political nature. If you are looking to have a political discussion, there is a comment section on a major news site waiting for you.

Retweet After Me: Oct. 1, 2013

Hashtags Come to Google Search Results by Jennifer Slegg

The Google+ integration of hashtags is getting a nice updates with Google search. Google+ introduced hashtags on posts back in May, where users can click on the hashtags and get to other related posts on Google+ with the same hashtag. Google is now gone a step further by allowing those same hashtags to be used when searching in Google. Simply type in “#keyword” for the hashtags you want to search. [Read More]

Why You Were Added to Twitter Spam Lists by Kris Holt

Over the last few days, Twitter spammers have been urging users to find out Louis Tomlinson’s phone number, hear a leaked version of One Direction’s new album and get a free iPhone. What’s notable is that these spammers weren’t sending tweets or direct messages. Instead, they made use of Twitter’s list function, adding people to various lists and indirectly pointing thousands of users toward spam sites. [Read More]

The Community Manager Checklist by Jameson Brown

It is important to understand that online communities are reflective of real life communities. Thus the management should be treated with similar mindset and strategy. Below is a checklist that will help any community manager with the day to day management and positive growth of online, social communities. [Read More]

Create Instagram and Pinterest-ready photos from your desktop (for free) by Faves & Co.

You’re on a small budget and you love sharing photos on Instagram, Pinterest and, well, everywhere. Photoshop has a learning curve you’re not ready to tackle and hiring a designer is out. That’s okay, there are alternatives to high end photo-editing products that live on your browser, and, with a little practice, can give you some amazing results. [Read More]

Facebook Finally Lets You Edit Posts by Pete Pachal

If autocorrect has ever ruined your Facebook post, your prayers have been answered. Facebook introduced the ability to edit status updates starting Thursday. The latest update for the Android Facebook app adds the ability to “edit your posts and comments and tap to see all your changes.” However, the editing has not been enabled on any of the Android devices we experimented with. [Read More]

Universities Just Want to Have Fun!

I hope you’ve got Cyndi Lauper playing in your head after that title!

Social media is very unpredictable, as we all know, and sometimes tweets will pop up in your feed that you’re just not expecting! We’ve all seen the Twitter conversations between brands interacting that are light hearted (most of the time) and fun.

Dallas Stars vs. Dallas Cowboys

Old Spice vs. Taco Bell

taco bell old spice twitter war

Looks like a lot of fun, doesn’t it? Many would say this type of conversation doesn’t have a place in higher education social media, but who says we can’t have fun without being snarky? Recently, I was given the opportunity to have one of these type of conversations with Texas Wesleyan.

texas tech texas wesleyan twitter war

So who says universities can’t have a little fun? And thanks to @TexasWesleyan for starting our convo!

4 Tools to Organize Social Media Content

Organization is something I believe is very personal. Each and every person has an organization structure that makes sense and works for them. At the same time, I think that we can all learn ways to improve what is working for us, and in order for that to happen, people have to share what they’re doing! So this week I’m going to share how I organize my social media content, and other communications I’m responsible for. I hope you’ll share what works for you, too!

Argyle Social

argyle

I don’t know how many times I’ve talked about Argyle Social, but it’s a lot. I really love the content calendar/scheduling platform, and it makes everything about keeping track of content easier for me. I have to make it work for me a bit, since Argyle currently doesn’t support posting to LinkedIn Company Pages, Tumblr, Instagram or using the targeting features of Facebook, but just being able to save draft posts for those things helps me schedule out the day. I use Argyle to show me my micro-view of social media content.

Google Calendar

google-calendar

While I use my Exchange calendar that is included with my work email address for my personal schedule, I use a Google Calendar to mark different communications or marketing plans that I have committed content to. I know that sounds kind of weird, but as our office is responsible for the entire university’s communications, I work with four PR people who have beats of each college and area on campus. They write communications plans for a variety of events and topics, and I add what social media I think is appropriate to that plan. After that, I have to follow through, so I add those social media pieces to the Google Calendar. It also includes things like when other advertisements and marketing pieces are running, so I can make sure to talk about them on social media. You can see I add a ton of things to it! I use Google Calendar to show more of a macro-view of my social media content.

Basecamp

basecamp

I mentioned our PR people, but our office also has an editor, a video team, a photographer and graphic designers. All of these people are necessary to make our news site run. As a group, they use Basecamp to keep track of stories, videos, news releases, advisories and pitches. I use their calendar to let me know when stories I want to feature on social media are coming out. I typically transfer this content straight into Argyle Social as a draft, to become a placeholder for when the news story is released.

Todoist

todoist

While this isn’t specifically a tool I use for social media, it definitely keeps me organized with everything in my life. Typically I use Todoist to keep track of social media-related things, reminding myself to update cover images, telling my social media interns something, or telling myself to add that piece of content I thought about while at the grocery store. Also, while my main role is social media, I am also responsible for a lot of different types of communications and marketing. Without Todoist, it would be a lot harder to get every thing done! Todoist is the most easy-to-use to do list I’ve come across, and I love that it’s fully featured, but you can use what works for you. I hate it when I’m forced into something that doesn’t work for me, but Todoist doesn’t do that! I also really love the mobile app, and the reminders I get through being a premium member ($3/month). It helps me prioritize everything going on, from my school work for my master’s, things I need to do around the house, and all of my work tasks. You just can’t beat it!

So what do you use to organize your social media content? Anything else others should consider, or do you use one of these tools is a different way?

Retweet After Me: Sept. 17, 2013

Facebook and LinkedIn Figure Out What PR Pros Have Known For Years by Chad Pollitt

LinkedIn’s stock price has doubled this year and Facebook’s grew by 42 percent. Both companies are surging because they’ve outperformed expectations by growing revenue. They’ve also recently added new ways to advertise – sponsored updates for LinkedIn and mobile newsfeed ads for Facebook. While LinkedIn has multiple revenue streams, Facebook’s is primarily driven by paid media buys. Both social media sites rely on selling advertising to drive some portion of their revenue. [Read More]

How to Use Twitter Hashtags in a Crisis by Chris Syme

You’ve seen those tweets—the ones where #every #other #word has a #hashtag. Because a hashtag draws attention to a person, place, or thing, tweets overloaded with hashtags are confusing. According to a recent report from Hubspot, tweets with two hashtags get 21 percent more engagement than those with three or more. Not really a surprising factoid. But, there is more to the science of hashtags than just numbers, especially in a crisis. Here are some quick tips on how to use Twitter hashtags in a crisis. [Read More]

Twitter Expands Lead Generation Cards to All Businesses by Todd Wasserman

After a limited test in May, Twitter on Thursday announced it is opening up its Lead Generation Cards to all businesses. The Cards let businesses register users and their emails for promotions or memberships directly within a tweet. When you click to expand the tweet, you’ll see an option to sign up with your Twitter handle and connected email already filled out.[Read More]

Twitter Co-Founder Evan Williams Lays Out His Plan For The Future Of Media by Gregory Ferenstein

Twitter Co-Founder Evan Williams has an ambitious new plan: to shift our daily reading habits away from consuming incremental news bites and towards engaging with enlightened ideas curated by an intelligent algorithm. Ordinarily, such a goal would seem utopian, were it not for the fact that Williams is among a handful of Internet pioneers who have disrupted the media industry multiple times. [Read More]

The Dos and Don’ts of Pitching Journalists on Social Media by Zoe Fox

Social media is a blessing and a curse when it comes to pitching journalists. While Twitter, Facebook, LinkedIn, Foursquare and Instagram — yes, Foursquare and Instagram pitches happen — present many new opportunities to forge connections, it’s very easy to step onto inappropriate turf. [Read More]