Category Archives: Instagram

Retweet After Me: Week of Mar. 17

YouTube’s reportedly planning a subscription service for on-demand video by Abhimanyu Ghoshal

YouTube may soon offer viewers a subscription-based video-on-demand (SVOD) service. A content creation studio’s comment to Variety reveals that the video platform is “exploring the prospect of launching its own subscription VOD service.” [Read More]

22 Instagram Stats That Might Make Your Brain POP Out! by Aaron Lee

Do you realize how fast Instagram is growing? The app launched on October 6, 2010. By December 21 (a month and a half later) it reached 1 million users! WOW! Fast forward to today — in less than 5 years, the photo sharing app has added video sharing and now has over 300 million monthly active users. [Read More]

How to Create Shareworthy Twitter Images: 10 Ways to Maximize Engagement on Your Tweets by Kevan Lee

For gaining more engagement, clicks, retweets, and replies, Twitter images work. It’s why we created Pablo—a simple way to create social media images in under 30 seconds—and it’s why we love sharing all the tips we can about creating great visuals for social media. Our own research has helped us see the value of Twitter images as being eminently click-worthy and shareworthy. There are a whole host of different ways to add these engaging images to your tweets. I’d love to round up a list of 10 favorite ways that we’ve tried with Twitter visuals (plus hear any ideas you’ve got as well!) [Read More]

Friendsy Is Tinder For College Students Only, Created By Two Princeton Students by Cat Zakrzewski

During his freshman year at Princeton, Michael Pinsky went to the student lounge to watch a Yankees game. Knowing there were plenty of other fans on campus, he was certain it would be packed. But the lounge was empty except for Vaidhy Murti, another fan, sitting on an adjacent couch. The two began to talk, becoming fast friends. But the pair realized it doesn’t always work that way. [Read More]

Who Are The Most (and Least) Engaged Brands on Twitter? by Kimberlee Morrison

Engagement is an increasingly important metric for determining the value of social marketing. Pageviews, user signups, and other vague metrics don’t provide enough insight into how a brand, service, or network is doing. SocialRank has compiled a list, the Global Brands Index, ranking brands on Twitter by their level of engagement. [Read More]

Retweet After Me: Week of Dec. 11, 2014

4 Instagram Tools for Scheduling Instagram Updates by Christian Karasiewicz

Is Instagram a part of your social media marketing? Want to make posting to Instagram more convenient? Whether you’re in the middle of an event or on the road, there are scheduling tools to help you. In this article I’ll share four tools to schedule Instagram updates. [Read More]

Facebook Adds Groups App by Richard Procter

Facebook released a new app, Facebook Groups, on Tuesday designed to make it easier for users to interact with groups they’re already a part of on Facebook. [Read More]

How Your Business Can Build Brand Love by Shannon Miller

A recent Harvard Business study found that increasing customer retention by just 5% can increase profits by 95%. Statistics like this show the value of not only reaching new customers, but building on the relationships you’ve already developed with your current customers. [Read More]

5 Terrible Things That Happen If Brands Don’t Respond to Comments on Social by Social Control

The stakes for responding to your audience on social media channels has never been higher. One in six consumers on Facebook expects to be responded to within 30 minutes. However, 70% of consumer complaints made on Twitter are ignored and 80% of social media responses from brands are reported to take an average of 12 hours. [Read More]

Instagram tops 300 million active users, likely bigger than Twitter by Seth Fiegerman

Facebook’s billion-dollar Instagram acquisition is looking better and better. Instagram announced Wednesday that it now has more than 300 million monthly active users, up from 200 million in March. At that level, Instagram likely has about as many or more users than Twitter, which announced in October that it had 284 million active users in the third quarter. Either way, what’s clear is that Instagram’s user growth is far outpacing that of Twitter. [Read More]

EduWeb14: I Am A Red Raider: A Marketing Campaign Designed with Engagement in Mind

This week I attended and presented at EduWeb 14, an annual conference for the higher education community, attracting those who are involved in their integrated digital marketing presence. It was another great year (my fourth!), and I was honored to be selected to present on Texas Tech’s most recent marketing campaign, I Am A Red Raider.

Here are my slides for those who are interested! I appreciate everyone who came to my presentation, and if you’re interested in knowing more, or have any other questions, just let me know!

And since Slideshare doesn’t allow for the playing of the two videos in the slides, here are those:

Growing and Nurturing an Audience

social media flowers

Recently, I’ve experienced a recurring theme of people asking about how they can use social media to inform people, to promote their event, or because they just need a Facebook or Twitter page. And yes, social media can be used to inform people and promote events and programs, but that’s is not what they are about. They are about conversations and relationships. And don’t even get me started on having social media channels just for the sake of having them. But your audience members take some nurturing to grow, so give them a little water and sunlight and they’ll grow into thriving, engaging members of your community.

Take the Time

Just like an taking the time to pick up the phone and call an old friend, you need to take the time to find out how your audience is doing! This can be accomplished by asking them, monitoring relevant hashtags, or by listening to what they’re flat out telling you. You can then gauge their feelings and talk to them appropriately. Talking to students during the summer is different than during finals week.

Truly Listen

I’ve talked about truly listening to your audience before, but I’m going for it again. Sometimes you think you know what a problem is, or what an audience member is referencing, but if you jump to conclusions you could miss someone’s point quite easily, especially if you’re on Twitter and have a 140-character post to work with. Don’t be afraid to ask questions, or take the conversation to email if you need more information to understand what your audience member is trying to tell you.

Engage

Your audience wants to know you care. In higher education, that can be as simple as congratulating newly admitted students, answering questions about when food locations are open during spring break, or offering to answer questions of prospective students. Tell your audience you’re there for them in whatever capacity they need.

Story Time

I heard University of Cincinnati’s @PrezOno speak at EduWeb last year, and he told a story about a student who was upset that the vending machine was out of Cheez its. He listened to the complaint, and said he would find out why the vending machine was empty. And he followed through. His audience understands that he’s there for them, and reaches out regularly. He provides a perfect example of how to listen and engage with your audience. You can see this and more of Santa Ono’s presentation in the SlideShare below:

 

What to Measure When it Comes to Social Media

I’ve written a short introduction on social media analytics, specifically talking about what numbers are available to you, and programs that will assist you with measuring your social media efforts, but what analytics should you keep track of to move your social media strategy?

Competitors

I think it’s important to know where your competitors stand in comparison to your accounts. For me, I keep this surface level, mostly looking at number of likes, followers and the subscribers. At least this way, I can have a benchmark to see where my accounts measure up against those competitors.

Engagement

Screen Shot 2014-02-19 at 2.51.46 PM

The second word in the title of my blog, and my social media mantra, is engage. Good content will cause people to react, whether it’s a retweet, a like or a comment. This is one of the most important things you can measure in my opinion. Measuring engagement informs your social strategy, and without it, you won’t be able to adjust to ensure you’re accomplishing your goals.

The “UNs”

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Unlikes, unfollows, hides, you know, all the negatives. It’s important to keep track of these, because it is the exact opposite of engagement. If your audience is taking the time and effort to perform a negative engagement action, that should be a red flag if it is happening early and often! By monitoring these numbers, you can keep ahead of the outflow of people, by changing your content types or topics.

There are lots of different things to measure and keep track of, what other analytics do you pay special attention to?

Retweet After Me: Week of Feb. 18, 2014

Best [PR]actices by Geben Communications

Yesterday on my blog, Seen CEO Brian Zuercher talked about “interceptions,” or moments when brands capitalize on unplanned opportunities to interact with their customers. What better example of a perfectly executed interception than when Airbnb jumped on Twitter last week to come to the aid of Olympic journalists sharing their hotel troubles online? On Thursday, Airbnb tweeted: “Having #SochiProblems? Hotel lacking water? Floors? 500+ Airbnb listings in #Sochi are ready to welcome guests.” [Read More]

The Rise of Brands and Selfies [Infographic] by Nick Cicero

In 2013 the selfie became the ‘it’ word of social media. From TV morning show hosts and teenagers to athletes and heads of state, it seems that nearly everyone has been snapping photos of themselves for Facebook, Instagram, Twitter and more. New camera apps like FrontBack, Yak-It and others have been created solely for the purpose of satisfying this new passion to share ourselves with our friends in creative ways digitally. [Read More]

Confessions of big brand social media managers by Digiday Editors

Type “social media” into any online jobs board, and you will get thousands of job postings for social media managers, community managers, social media “rockstars” and so on. These days every brand and company has a social media presence, and, of course, that means that every brand and company has someone manning the brand’s social media accounts. But not every organization knows exactly what to do with its social media presence or what to realistically invest in or expect from its social media manger. [Read More]

How to Speed Up Your Content Curation Process by Cas McCullough

Do you want to share helpful content, but don’t know where to find it? Are you looking for tools to speed up your content curation process? In this article I’ll show you how to find and share relevant content in a snap. [Read More]

Instagram’s Blog for Business launches with tools, tips for marketers and news orgs by Sarah Evans

Today, Instagram announced a new resource for marketers and news organizations alike, The Instagram for Business blog. Their goal is to create a place where corporate Instagram users can access tips, tools and other resources for creating really great content–and, of course, to encourage more engagement. [Read More]

Social Media Lessons to Learn from the Olympics

The world is currently head over heels in love with the Olympics, and who can blame them? Sports most people don’t see except for every four years, high stakes, and rooting for your country! And NBC has their social media team going full force on the NBC Olympics social media channels, with lots of good tips and ideas for the rest of us!

Photos Win Facebook

There is not a post on NBC Olympics’ Facebook page that doesn’t have a photo. According to this Fast Company article, 93% of the most engaging posts on Facebook have photos. Not only does NBC use photos, but they also brand every last one of them with their blue border and Sochi logo, making sure that when it’s shared, the branding is still just as evident.

Spur of the Moment

NBC Olympics has done a great job of taking advantage of situations as they arise. Obviously, the nature of the Olympics means they are waiting for the perfect moments, from announcing a Gold Medal to featuring athletes as they prepare to start competing, so they are set up already to use the random things that they aren’t anticipating.

User-Generated Content

It’s an easy tactic, but no doubt it’s effective. Asking for your audience to participate in the fun by answering a question, submitting a photo or filling in a blank is a great way to encourage engagement. Also, you can’t go wrong with using the unsolicited content, that’s the stuff social media dreams are made out of!

Create Your Own “Meme”

Normally, I hate when I see this. Most of the time, I just don’t think it’s a great fit for the brand or the content they have used. Now, I know this isn’t technically a meme, but it has a meme-like feel by using big, to-the-point words, and showing one subject in the photo. However, since NBC didn’t try to make their content fit into an already existing meme, I actually really like it!

Artsy Fartsy

NBC obviously understands that Instagram is a little bit artsier than Facebook and Twitter, and their content on the channel has been just that.

Diversified Content

One of the most noticeable things when I was looking through NBC’s Olympics social media channels is how very different the content is on each channel.

Twitter is very centered around news-like content, such as events starting soon announcements, medal counts and winners and feature stories. But just because it’s more news focused, doesn’t mean it doesn’t have a personality!

Facebook is probably the most fun content they have. While all the other channels they are utilizing defintiely have a feeling of fun and excitement, their Facebook content takes it to the next level. They are posting things that are easy to share and the most exciting or stunning moments of the Olympics.

Instagram, as I already pointed out, is much more artsy. Because of this, it makes you think you’re getting an inside look at the Olympics: how the courses look before an event and practice runs.

What is your favorite part of Olympics social media coverage so far?

Retweet After Me: Week of Feb. 11, 2014

What brands should know about Facebook’s Paper by Courtney Gordner

The Internet has changed the way we communicate. This became increasingly true with Facebook’s announcement of its new app, Paper. Paper will allow users to view Facebook in a way that is more like reading a newspaper (with short updates, news stories, photos and videos) than scrolling through a social media feed. [Read More]

Content Marketing a Struggle from Start to Finish by Jennifer Stalzer

Digital is transforming the way brands are communicating with their customers. The most recent Nielsen’s Trust in Advertising report confirms that branded web sites are now the second most trusted format, a jump from fourth place in 2007. As communications and marketing professionals, how do we seize this opportunity without mucking it up? [Read More]

Top 8 Reasons Why Men and Women Use Facebook by Matt Petronzio

Facebook turned 10 on Tuesday, and with 1.23 billion monthly active users, 37 offices worldwide and more than 6,000 employees, it’s something to celebrate. But how are Facebook users actually using the social network after a decade? [Read More]

Instagram Video Done Right: 10 Inspiring Brand Examples by Katherine Leonard

Instagram video burst onto the scene in mid-2013, and in the months since we’ve seen good, bad and ugly video efforts from brands. The good news is that when companies do get it right, Instagram video efforts seem to pay off — according a study from Unruly Media, 40% of the most-shared Instagram videos are from brands. [Read More]

TV after-shows tap social media by Patrick Ryan

Like the ravenous zombies they tune in to watch each week, fans of AMC’s The Walking Dead have voracious appetites. But instead of gorging themselves on human flesh, fans get their fill with behind-the-scenes content and social-media interaction — two key components of after-shows such as Talking Dead (Sundays at 10 p.m. ET/PT), which returns tomorrow following The Walking Dead’s midseason premiere. [Read More]

Retweet After Me: Week of Nov. 5, 2013

Pinterest Is Now The Fastest Growing Content-Sharing Platform by Alison Griswold

Most small business owners know they should be engaging customers on social media but, beyond setting up a Facebook page, are unclear how and where to focus their efforts. Perhaps surprisingly, photo site Pinterest is now the fastest-growing platform for online content sharing, according to a new report from online content distribution service ShareThis. [Read More]

8 Ways to Use Instagram’s API by Sara Roncero-Menendez

Instagram has become one of the web’s most popular platforms for photo and video sharing. To help users integrate the social network even further into their daily lives, it has released a public application programming interface (API). [Read More]

What Is Your Organization’s Online Community Style? by Vanessa DiMauro

Online communities come in many shapes and sizes, and serve a wide range of needs. Not surprisingly, the performance of an online community will also vary widely. One reason some organizations do not achieve the results they would like from their online community is a mismatch between the style or focus of the community, and the type of interactions between the members and the organization. There are four styles of online communities: Marketing Megaphones, Lead Generators, Customer Hugs and the coveted but often elusive Innovation Center. [Read More]

5 Habits of Successful Content Marketers: New Research by Patricia Redsicker

Are you wondering what the best content marketers do differently? Do you want to take your content marketing to a new level? Content Marketing Institute and MarketingProfs just published their latest report, B2B Content Marketing: 2014 Benchmarks, Budgets and Trends – North America. The report shows two sides of content marketing. [Read More]

Social Media TOS Tuesday: How to run a #highered Twitter contest without any trouble by Karine Joly

Ah, contests on social media platforms… Nothing like a contest to generate some tweets, right? They are a great tool to increase engagement (the promise of a prize is a powerful motivator) without breaking the bank (only a few prizes will help engage many hopeful participants). Since the beginning of times (well, almost), contests, sweepstakes and other similar tactics have been a core promotional and marketing tactic. [Read More]

Will Advertising be the Death of Instagram?

Instagram announced that it would start adding advertisements into the feeds of users a few weeks ago, but they finally gave us a first glance of what they would look like. And surprisingly, it’s not too crazy.

Many have been wondering when this would happen, ever since Instagram was bought by Facebook for that $1 billion price tag. And the time has come, but Instagram is being cautious about the introduction of ads. You can see from the first “sponsored” Instagram post, that they are making the ads blend in with normal posts, and making sure they don’t overpower the content from your followers.

instagram-sponsored-ads-1
Instagram-sponsored-ads

Instagram is known for having a young audience, and they may not be as willing to see advertisements instead of more selfies from their friends. I think that Instagam is going about this in the right way though by making the ads unobtrusive. It will be easy for users to scroll by ads they don’t care for, and since the ads will be targeted based on Instagram and Facebook data, they won’t seem out of place. By taking a slow, almost laid back approach, Instagram is trying to give their audiences an acquired taste.

So, will ads be the death of Instagram? I don’t think so, of course there will be a ton of outraged users upon mass rollout, mainly the people who still didn’t realize the change was occurring. But I think Instagram’s communications on the change will help curb this some, and even will make it a shorter time period that users will be outraged. But users will continue using the app, because it’s already part of their day.

What do you think? Will advertising kill Instagram?