Retweet After Me: Week of Oct. 14

This Week in Social: Expiration Dates for Social Media by Olsy Sorokina

Does the saying “The Internet never forgets” still hold up? This reverse amnesia of the Information Age has sparked many global discussions on privacy and online reputation, and it is reflected more and more in the changes made by those in charge of our online information, like social networks and ISPs. [Read More]

The Best (And Worst) Times to Post on Social Media (Infographic) by Rachel Gillett

We get it, managing your business’s social media accounts can be daunting: from tweaking tweet lengths to mastering Facebook tone, to using the right hashtags at the right times. But what savvy social media users know is that there’s a science to getting it right–if you follow certain parameters, you’re almost guaranteed to get the results you were working toward. All it takes is some knowledge and forethought, and anyone can be well on their way to posting engaging content. [Read More]

Provocative Ad Campaign On Pause by Kaitlin Mulhere

A Boston-area university has pressed pause on an ad campaign launched this summer that was described as bold and provocative. Suffolk University made noise in July when it began a campaign that described the small, private university as anti-elite and a haven for hard-working students. It was the university’s first broad campaign in eight years. [Read More]

Pinterest to Offer Targeted Pins, Tracking for Advertisers by Kevin Allen

Pinterest is stepping a bit closer to helping its retail advertisers understand their actual ROI. Publications have inferred the social media platform’s revamped advertising plan through some of its updated privacy policy documents; chief among these updates will be the ability for advertisers to directly target those Pinterest users who are already customers. [Read More]

Could Ello be the next Facebook rival? by Kevin Allen

Tired of being shown all those spammy ads on Facebook when you’re trying to figure out what your friends’ kids are up to? Do you wish there were a social platform that didn’t treat you like a piece of metadata? You’re not alone. Ello has been getting considerable attention recently, and we can almost guarantee your parents won’t use it. The service is opening to new members by invitation only. Invites for the service have been sold on eBay for up to $500, according to several reports. [Read More]

Retweet After Me: Week of Mar. 18, 2014

How To Adapt To The Changing Face Of Social Media Marketing by Carly Botelho

Social media marketing is an ever-evolving tool, allowing brands to interact directly with consumers. By engaging with these consumers on social media, brands often see more website traffic and will increase visibility. However, social media continues to change. Brands must understand the ways in which consumers use various platforms to achieve social media marketing success. Different demographics, attitudes, and behaviors affect which social media platforms consumers will use, how often they check them, and how engaged they are on them. Know your target audience and which social media channels they use – and how – to shape your social media campaign for success. Unfortunately, it’s not always quite that simple. As social media is constantly changing, so are consumers’ behaviors. [Read More]

29 Social Media Tools Recommended by the Pros by Cindy King

Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your job? We asked a group of social media pros for the hottest social media tools they use today. Check them out to see if these social media tools are a good fit for you! [Read More]

More than half of Millennials have shared a ‘selfie’ by Paul Taylor

Actress Ellen DeGeneres set out to create the most viral selfie ever on Oscar night and succeeded not just in capturing a celebrity moment but a digital one, too. Taking a “selfie” was relatively difficult to pull off before digital phones and cameras made them easy. Not surprisingly, the generation that has taken to them more than any other are the Millennials (ages 18 to 33), who have grown up with the new digital technologies of the 21st century. They’re the heaviest users of the internet, cell phones and social media sites. And a new Pew Research Center survey finds that 55% of Millennials have posted a “selfie” on a social media site; no other generation is nearly as inclined to do this. Overall, 26% of Americans have shared a “selfie” on a photo-sharing or social networking site. [Read More]

Google Analytics Checklist for New Projects by Geoff Kenyon

When on-boarding a new client, there is a lot that needs to get done. Usually the list includes a tech audit, reviewing content, and combing through back links to name a few tasks. A review of the analytics implementation is often overlooked though. [Read More]

How the top 10 US retailers use Pinterest by Christopher Ratcliff

Pinterest is used by more than 21% of all American adults. This is up from 15% on the previous year. This figure comes from the last study by Pew Research, which also states the even more incredible fact that one-third of all women in the USA use Pinterest. [Read More]

What to Measure When it Comes to Social Media

I’ve written a short introduction on social media analytics, specifically talking about what numbers are available to you, and programs that will assist you with measuring your social media efforts, but what analytics should you keep track of to move your social media strategy?

Competitors

I think it’s important to know where your competitors stand in comparison to your accounts. For me, I keep this surface level, mostly looking at number of likes, followers and the subscribers. At least this way, I can have a benchmark to see where my accounts measure up against those competitors.

Engagement

Screen Shot 2014-02-19 at 2.51.46 PM

The second word in the title of my blog, and my social media mantra, is engage. Good content will cause people to react, whether it’s a retweet, a like or a comment. This is one of the most important things you can measure in my opinion. Measuring engagement informs your social strategy, and without it, you won’t be able to adjust to ensure you’re accomplishing your goals.

The “UNs”

Screen Shot 2014-02-19 at 2.51.03 PM

Unlikes, unfollows, hides, you know, all the negatives. It’s important to keep track of these, because it is the exact opposite of engagement. If your audience is taking the time and effort to perform a negative engagement action, that should be a red flag if it is happening early and often! By monitoring these numbers, you can keep ahead of the outflow of people, by changing your content types or topics.

There are lots of different things to measure and keep track of, what other analytics do you pay special attention to?

Retweet After Me: Week of Nov. 19, 2013

Brand Snapchats: Worth It? by Christianna Giordano

Did everyone just think to themselves, “Hell, no?” Let me convince you otherwise. At first glance, Snapchat might seem irrelevant to brands; it has a disappearing content, a reputation for dirty photos, no direct ROI, so many are thinking, why bother? One word: engagement. [Read More]

Pew Social Media Study: 30% Of The U.S. Gets News Via Facebook; Reddit Has The Most News-Hungry Regular Users by Ingrid Lunden

The Pew Research Center is today releasing comparative numbers looking at how U.S. adults use social networking sites to read news (a follow-on from earlier research focusing on two specific sites, Facebook and Twitter). [Read More]

‘Popular Pins’ Now Available on Brand Websites by Kurt Wagner

Pinterest is opening its API to retailers who wish to embed pins directly on their websites, the company announced Thursday. A handful of Pinterest partners now have the option to surface their most popular pins directly on the homepage of their websites. Initial Pinterest partners include major brands like Walmart, Disney, Random House, Zappos and Mashable. [Read More]

Klout.edu? Sumpto Grabs $350K To Measure The Influence Of College Students by Rip Empson

When Sumpto launched in 2012, founder Ben Kosinski made a smart move, coining his startup as “the Klout for colleges.” At the time, the polarizing social currency company was still grabbing headlines, and the analogy made sense. Today, the analogy arguably has a little less relevance and perhaps a bit more baggage, but Sumpto continues to soldier on as a platform aimed at helping to measure the social influence of college students. [Read More]

Red Cross Apologizes for Tweeting False Typhoon Haiyan Image by Fran Berkman

The American Red Cross has patched up a mistake it made Monday. The organization used Twitter to share an image comparing the size of Typhoon Haiyan, a storm that killed an estimated 10,000 people in the Philippines over the weekend, to the continental United States, in which the typhoon dwarfed the nation. The tweet (embedded below) read, “A storm the size of typhoon Haiyan would cover nearly the entire continental U.S.” [Read More]

Retweet After Me: Week of Nov. 5, 2013

Pinterest Is Now The Fastest Growing Content-Sharing Platform by Alison Griswold

Most small business owners know they should be engaging customers on social media but, beyond setting up a Facebook page, are unclear how and where to focus their efforts. Perhaps surprisingly, photo site Pinterest is now the fastest-growing platform for online content sharing, according to a new report from online content distribution service ShareThis. [Read More]

8 Ways to Use Instagram’s API by Sara Roncero-Menendez

Instagram has become one of the web’s most popular platforms for photo and video sharing. To help users integrate the social network even further into their daily lives, it has released a public application programming interface (API). [Read More]

What Is Your Organization’s Online Community Style? by Vanessa DiMauro

Online communities come in many shapes and sizes, and serve a wide range of needs. Not surprisingly, the performance of an online community will also vary widely. One reason some organizations do not achieve the results they would like from their online community is a mismatch between the style or focus of the community, and the type of interactions between the members and the organization. There are four styles of online communities: Marketing Megaphones, Lead Generators, Customer Hugs and the coveted but often elusive Innovation Center. [Read More]

5 Habits of Successful Content Marketers: New Research by Patricia Redsicker

Are you wondering what the best content marketers do differently? Do you want to take your content marketing to a new level? Content Marketing Institute and MarketingProfs just published their latest report, B2B Content Marketing: 2014 Benchmarks, Budgets and Trends – North America. The report shows two sides of content marketing. [Read More]

Social Media TOS Tuesday: How to run a #highered Twitter contest without any trouble by Karine Joly

Ah, contests on social media platforms… Nothing like a contest to generate some tweets, right? They are a great tool to increase engagement (the promise of a prize is a powerful motivator) without breaking the bank (only a few prizes will help engage many hopeful participants). Since the beginning of times (well, almost), contests, sweepstakes and other similar tactics have been a core promotional and marketing tactic. [Read More]

Retweet After Me: Oct. 1, 2013

Hashtags Come to Google Search Results by Jennifer Slegg

The Google+ integration of hashtags is getting a nice updates with Google search. Google+ introduced hashtags on posts back in May, where users can click on the hashtags and get to other related posts on Google+ with the same hashtag. Google is now gone a step further by allowing those same hashtags to be used when searching in Google. Simply type in “#keyword” for the hashtags you want to search. [Read More]

Why You Were Added to Twitter Spam Lists by Kris Holt

Over the last few days, Twitter spammers have been urging users to find out Louis Tomlinson’s phone number, hear a leaked version of One Direction’s new album and get a free iPhone. What’s notable is that these spammers weren’t sending tweets or direct messages. Instead, they made use of Twitter’s list function, adding people to various lists and indirectly pointing thousands of users toward spam sites. [Read More]

The Community Manager Checklist by Jameson Brown

It is important to understand that online communities are reflective of real life communities. Thus the management should be treated with similar mindset and strategy. Below is a checklist that will help any community manager with the day to day management and positive growth of online, social communities. [Read More]

Create Instagram and Pinterest-ready photos from your desktop (for free) by Faves & Co.

You’re on a small budget and you love sharing photos on Instagram, Pinterest and, well, everywhere. Photoshop has a learning curve you’re not ready to tackle and hiring a designer is out. That’s okay, there are alternatives to high end photo-editing products that live on your browser, and, with a little practice, can give you some amazing results. [Read More]

Facebook Finally Lets You Edit Posts by Pete Pachal

If autocorrect has ever ruined your Facebook post, your prayers have been answered. Facebook introduced the ability to edit status updates starting Thursday. The latest update for the Android Facebook app adds the ability to “edit your posts and comments and tap to see all your changes.” However, the editing has not been enabled on any of the Android devices we experimented with. [Read More]

Retweet After Me: Sept. 24, 2013

What’s New in Evernote for iPhone, iPad, and iPod Touch by Evernote

Our designers researched every detail for this redesign and rethought everything. Animations are smooth, fonts are gorgeous, and everything is where it should be. [Read More]

Retract your tweets and alert everyone who retweeted misinformation with new Twitter tool by Faves & Co.

Have you ever tweeted something with information that wasn’t correct, only to be retweeted? It happens. In the past the only way to attempt to correct the misinformation was to post updated information on your own Twitter account and manually reply to everyone who retweeted you. Now, there’s Retwact. [Read More]

10 Things Your Business Could Be Doing Wrong On Social Media by Katerina Kardamaki

Here are ten ways to get social media wrong… [Read More]

Everything You Need to Know About Twitter by Gregory Ferenstein

Twitter is having a good year. Acquisitions, new hires, a growing user base and impressive revenues are all adding to the chatter surrounding the latest social media IPO. As everyone wonders what’s next for the little blue bird, answers can be found in the company’s history. Billions of tweets after its conception in 2006, Twitter has swayed elections, shattered records and really pissed off Alec Baldwin. [Read More]

Pinterest Promoted Pins: This Week in Social Media by Cindy King

Pinterest Tests Promoted Pins: Pinterest experiments with ads as its traffic moves from the web to mobile and will be ”promoting certain pins from a select group of businesses.” [Read More]