Category Archives: Retweet After Me

Retweet After Me: Week of Mar. 11, 2014

Social Media Crisis Management: A No-Nonsense Guide by Mack Collier

Past Social Media dramas involving The Red Cross, Groupon and Kenneth Cole are good reminders of the importance of having a solid social media crisis management plan in place. At its very basic level, the proper handling of a social media crisis should consist of two things. [Read More]

The first fully integrated polling and survey option on Tumblr by Nick Cicero

Social survey and VegasTechFund company Wedgies announced a partnership with Tumblr today bringing fully functional polls and surveys to publishers of the Yahoo owned microblogging platform. Tumblr users publish 94.1 million posts per day. And at least 70 percent of Tumblr’s users spend their time in the dashboard, or the backend where actual content creation takes place. Until now, publishers could not share a poll to Tumblr and have it work interactively on Tumblr blogs or in the Tumblr Dashboard. [Read More]

Free Design Resources To Upgrade Your Community Management Game by Tony Hymes

When you’re working in the digital world, companies spend a lot of time on design. Scratch that, in any world, companies spend a lot of time on design, for their branding, their products, their functions, everything. A community manager should do the same. [Read More]

‘Honest University Commercial’ Provides A Brutally Funny Education In Cost by William Goodman

While going to college or university can provide many with the tools they might need to succeed, it also tends to give people something far less worthwhile: lots of debt. Which is just part of what Ryan Higa, better known as Internet personality Nigahiga, pokes fun at in this parody college commercial above that plays upon all the cliches you’ve seen before in higher education advertisements and blends with tongue-in-cheek and far less ideal elements that come from pursuing a bachelors or otherwise. [Read More]

17 Rules of Engagement to Create a Love Affair Between Your Brand and Buyer by Barry Feldman

Yes, this is a story about building your business. The points I’ll make might appear to be about turning people on. They are indeed. We call this social media. It may seem I’m talking about courtship. I am. It’s often referred to as lead nurturing. You’ll gather my lesson here today is about commitment. Right you are. You can call that buying. [Read More]

Retweet After Me: Week of Mar. 4, 2014

What If Twitter Got a Lot More Useful? by Simon Dumenco

The U.K. division of Twitter is trying to draw attention to the platform’s potential as a customer-service provider with a blog post this morning announcing just such an effort from the telecom giant O2. For Twitter, making noise about O2’s #TweetServe is a way to signal that it is serious about broadening its mass appeal. Twitter needs to demonstrate that it has utility beyond serving as, well, a news feed, a source of celebrity musings and a place to talk about TV. That whole social TV phenomenon, for one thing, isn’t necessarily as white-hot as it used to be, as my colleague Cotton Delo recently reported. [Read More]

Questions about badges in higher ed by Sheryl Grant

Amy McQuigge’s prompt How can colleges and universities use badges? is a lot more slope of enlightenment and a little less peak of inflated expectations when it comes to badges in higher ed (Looking at you, major media sources.) The disruptive potential of badges in higher ed makes for compelling headlines, but the real nuts-and-bolts innovation is happening at ground level. I thought I would contribute something to Amy’s question by taking a look at the variety of badge systems being designed for colleges and universities. I started with HASTAC’s higher ed tag in the Badges for Lifelong Learning topic on Scoop.it, but please add others I may have missed in the comments section below. [Read More]

Reconsidering the Social Media Hub by Georgy Cohen

One of my favorite projects when working at Tufts University was leading the creation of our social media hub, a custom-built page which hosted feeds from all of our social media accounts and served as an at-a-glance destination for campus social chatter. I was (and still am) extremely proud of what we built. [Read More]

Top 7 things successful brands do on Twitter by Katerina Petropoulou

Twitter is a powerful tool of engagement and brands are well aware of that, as more and more are now using the network for customer support and marketing. There’ve even been brands that did not hesitate to “fight” over a customer on Twitter! So there’s definitely a lot to learn from brands’ best Twitter practices. Let’s take a look at 7 things successful brands do on Twitter and you can do too, starting today. [Read More]

Beyond tweeting: Demystifying the social media editor by Ricardo Bilton

While the popular perception of the social media editor is a fresh-out-of-college intern sitting on Twitter all day, the now-ubiquitous role is more complicated than that — and more important. “Twitter and Facebook have become far more powerful tools for getting traffic, so the shift has become more focused on how to take advantage of social media to improve the site’s traffic and readership,” said Jeremy Stahl, Slate’s social media editor since 2010. [Read More]

Retweet After Me: Nov. 12, 2013

twitter

This week’s Retweet After Me is all about Twitter! With the announcement of custom timelines today, I just couldn’t help myself!

Introducing custom timelines: create timelines of Tweets for everyone by Brian Ellin

Today we’re introducing custom timelines to give you more control over how Tweets are organized and delivered on the Twitter platform. Custom timelines are an entirely new type of timeline –– one that you create. You name it, and choose the Tweets you want to add to it, either by hand or programmatically using the API (more on that below). This means that when the conversation around an event or topic takes off on Twitter, you have the opportunity to create a timeline that surfaces what you believe to be the most noteworthy, relevant Tweets. [Read More]

Custom timelines in TweetDeck by Sara Roncero-Menendez

Starting today, we are introducing the ability to create custom timelines in TweetDeck. Custom timelines, which were just announced, are a new type of timeline that you control by selecting the Tweets you want to include. In this post, we’ll describe everything you need to know to create and share custom timelines. [Read More]

Expectations of a brand’s social media manager by Christopher Kerney

When I see brands on social media, I have expectations. I expect that if I tweet something to a brand, someone will respond. It doesn’t have to be within two minutes—I am overjoyed when it is—but I do expect a response. [Read More]

How to Generate Twitter Leads With Their New Lead Generation Cards by John Bonini

Are you struggling to generate leads on Twitter? Wondering how to display richer data in a tweet? In this article, I’ll show you four steps to getting more leads with Twitter lead generation cards. [Read More]

Are Twitter Ads Useless? by Larry Kim

Twitter rocked markets this week with a spectacular initial showing. But how do Twitter ads measure up against Facebook ads? Is it worth spending your ad dollars on Twitter? When it comes to direct response marketing, AKA lead generation and/or Ecommerce, Google really takes the cake in terms of ad performance. However, if you’re set on creating a social media ad campaign, you’ll want to see how Twitter ads and Facebook ads compare. [Read More]

Retweet After Me: Week of Oct. 22, 2013

Use Images on Twitter to Get More ReTweets by Dan Zarrella

I collected a dataset of more than 400,000 randomly selected Tweets and the number of times each tweet received a “new school” (native) ReTweet. I then compared 4 of the most popular ways to send images to Twitter: Facebook image links (images hosted on Facebook’s CDN, fbcdn-sphotos-h-a.akamaihd.net), Instagram, Twitpic and Twitter’s own, native image uploading service (shown in Tweets as pic.Twitter.com). [Read More]

You Are a Source: How to Reach and Influence Journalists with Social Media by Ian Greenleigh

Facebook ads are one interesting tool in the outreach kit, and especially useful when you have a fresh, informed angle on a hot story the media already cares about. I worked with my publisher on the infographic you see below to promote my just-released book, The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence. [Read More]

How Duplicate Content Fits Into Your Social Strategy by Elizabeth Harper

We’ve all seen instances of businesses repeating themselves on social networks — reposting a morning message in the evening for a new audience, perhaps. Sometimes this cross-posting can be a social win, helping more viewers see your messages, but other times it takes a nose-dive into spam territory, which is likely to drive your follower counts down. [Read More]

Social Listening: Damned If You Do, Damned If You Don’t by Jae Baer

“Listen” is the dogma of social media. Every social media consultant since the dawn of Friendster has a slide (or 23) about listening in every presentation. It’s the axiom that power the entire social media value proposition for brands. Eavesdropping on customers conversations yields positive outcomes, period. Or does it? [Read More]

The Beginner’s Guide to HootSuite by Marissa Cetin

Juggling multiple social media accounts across several networks can get hectic, especially when there’s a fine line between a manageable number of browser tabs and a terrible guessing game. [Read More]

Retweet After Me: Week of Oct. 15, 2013

The Top 7 Social Media Marketing Trends That Will Dominate 2014 by Jayson DeMers

With new social networking platforms appearing from behind every corner, it can be hard to know exactly where to commit your time and resources. And as we move into the latter-half of 2013, it’s important to look ahead to where social networking is going, and how we can get on board. [Read More]

Facebook Radically Simplifies Ad Buying by Lauren Indvik

Facebook ad buyers have cause to celebrate: On Tuesday, the social network unveiled a major overhaul of both its basic ad-buying platform, Ads Manager, and its more sophisticated offering, Power Editor, both of which now boast a more streamlined interface. [Read More]

Brands Can Now Schedule Tweets Up To A Year In Advance But They Probably Shouldn’t by Charlie Warzel

Today, Twitter announced that brands and marketers using the company’s ad product can now plan and schedule tweets up to one year in advance. The idea here is to allow companies more time to plan and orchestrate increasingly complex ad campaigns around events or specific times, as is usually done in other, more traditional advertising mediums like television. Twitter is also hoping that the long lead time will drive up the real-time promoted tweet bidding wars that advertisers have been keen to jump on in recent months. [Read More]

Higher Ed Search Analytics are Simplified with New Google Adwords Report by Scott Duncan

It just got a lot easier to track, analyze and understand the relationship between PPC ads and organic listings on Google’s search engine results pages (SERPs).
Google Adwords’ new report, called the “Paid and Organic ” report, provides comparative analysis of visitor traffic and click through behavior on Google search engine results pages for the following three scenarios… [Read More]

Social Media Kool Aid by Frank Eliason

We love to surround ourselves with people who have similar thoughts and it creates this bubble perspective on the world. This is not unique in a social world because we also tend to do similar in our own work environment. There are many talking heads for social media advising brands in all sorts of ways. In many ways I am one too. This is not a negative for any of them and often they have some very good ideas. At the same time, should you follow the crowd or the advice? Are those of us thinking about these things living in our own little bubble? Are we drinking the Kool Aid? Maybe it is time we switch drinks. [Read More]

Retweet After Me: Week of Oct. 8, 2013

How To Convert Social Media Fans Into Foot Traffic by Lauren Fernandez

Your social content across the board should be treated as a type of ad. Witty content with a photo of product? You want it to cause an action. Promotion that you want to have a WOM domino effect? You are indirectly advertising to them. Manipulation through data is key to get people into the stores. [Read More]

AP Style in the Digital Age by BurrellesLuce

Just because modern technology has abbreviated our language with “GTG,” “BRB” and “IDK” (all AP-approved, thx) doesn’t mean that modern professional PR writers should throw vowels to the wind. [Read More]

Snapchat’s next big thing: ‘Stories’ that don’t just disappear by Ellis Hamburger

Snapchat CEO Evan Spiegel’s hands are shaking as he points to his iPhone. He’s unmistakably nervous, and not in a sweaty, early-Mark Zuckerberg kind of way. There must be a lot on his mind as the young CEO of a company bounding toward a $1 billion valuation — a company that has changed the course of being a teenager in the year 2013. Spiegel brushes off Snapchat’s latest bragging right: the service sees 350 million snaps sent per day. He seems anxious, as if he’s about to interview for a job or deliver a commencement speech to his graduating class. [Read More]

People more likely to share mobile location information with companies to get discounts, deals and customer service support by Faves & Co.

How concerned are you with sharing your location with businesses from your mobile device? A new study says almost half of respondents are willing to share their location information with companies. They do so in order to get things like relevant offers, timely alerts and to connect with customer service. [Read More]

What Are the Targeting Options on Paid Social Media by TBG

Check out this awesome infographic! [Read More]

Retweet After Me: Sept. 24, 2013

What’s New in Evernote for iPhone, iPad, and iPod Touch by Evernote

Our designers researched every detail for this redesign and rethought everything. Animations are smooth, fonts are gorgeous, and everything is where it should be. [Read More]

Retract your tweets and alert everyone who retweeted misinformation with new Twitter tool by Faves & Co.

Have you ever tweeted something with information that wasn’t correct, only to be retweeted? It happens. In the past the only way to attempt to correct the misinformation was to post updated information on your own Twitter account and manually reply to everyone who retweeted you. Now, there’s Retwact. [Read More]

10 Things Your Business Could Be Doing Wrong On Social Media by Katerina Kardamaki

Here are ten ways to get social media wrong… [Read More]

Everything You Need to Know About Twitter by Gregory Ferenstein

Twitter is having a good year. Acquisitions, new hires, a growing user base and impressive revenues are all adding to the chatter surrounding the latest social media IPO. As everyone wonders what’s next for the little blue bird, answers can be found in the company’s history. Billions of tweets after its conception in 2006, Twitter has swayed elections, shattered records and really pissed off Alec Baldwin. [Read More]

Pinterest Promoted Pins: This Week in Social Media by Cindy King

Pinterest Tests Promoted Pins: Pinterest experiments with ads as its traffic moves from the web to mobile and will be ”promoting certain pins from a select group of businesses.” [Read More]

Retweet After Me: Sept. 17, 2013

Facebook and LinkedIn Figure Out What PR Pros Have Known For Years by Chad Pollitt

LinkedIn’s stock price has doubled this year and Facebook’s grew by 42 percent. Both companies are surging because they’ve outperformed expectations by growing revenue. They’ve also recently added new ways to advertise – sponsored updates for LinkedIn and mobile newsfeed ads for Facebook. While LinkedIn has multiple revenue streams, Facebook’s is primarily driven by paid media buys. Both social media sites rely on selling advertising to drive some portion of their revenue. [Read More]

How to Use Twitter Hashtags in a Crisis by Chris Syme

You’ve seen those tweets—the ones where #every #other #word has a #hashtag. Because a hashtag draws attention to a person, place, or thing, tweets overloaded with hashtags are confusing. According to a recent report from Hubspot, tweets with two hashtags get 21 percent more engagement than those with three or more. Not really a surprising factoid. But, there is more to the science of hashtags than just numbers, especially in a crisis. Here are some quick tips on how to use Twitter hashtags in a crisis. [Read More]

Twitter Expands Lead Generation Cards to All Businesses by Todd Wasserman

After a limited test in May, Twitter on Thursday announced it is opening up its Lead Generation Cards to all businesses. The Cards let businesses register users and their emails for promotions or memberships directly within a tweet. When you click to expand the tweet, you’ll see an option to sign up with your Twitter handle and connected email already filled out.[Read More]

Twitter Co-Founder Evan Williams Lays Out His Plan For The Future Of Media by Gregory Ferenstein

Twitter Co-Founder Evan Williams has an ambitious new plan: to shift our daily reading habits away from consuming incremental news bites and towards engaging with enlightened ideas curated by an intelligent algorithm. Ordinarily, such a goal would seem utopian, were it not for the fact that Williams is among a handful of Internet pioneers who have disrupted the media industry multiple times. [Read More]

The Dos and Don’ts of Pitching Journalists on Social Media by Zoe Fox

Social media is a blessing and a curse when it comes to pitching journalists. While Twitter, Facebook, LinkedIn, Foursquare and Instagram — yes, Foursquare and Instagram pitches happen — present many new opportunities to forge connections, it’s very easy to step onto inappropriate turf. [Read More]

Retweet After Me: Week of Sept. 10, 2013

How Curation Fits into your Marketing Mix Part 2: 8 Tips for Successful Content Curation by Pawan Deshpande

Our last post introduced you to the concept of content curation and included some examples of curation in action. Now that you have a feel for what curation is all about and how it fits into your marketing mix, let’s dive into some tips and tricks for effective and ethical curation. [Read More]

What the Latest Facebook News Feed Changes Mean for Your Business by Kate Rose

Another day, another Facebook tweak! Last week, Facebook announced a number of changes to the way that the Newsfeed works. This time, it won’t look any different; but the coding underlying what each user sees has changed, so the content of the news feed will be a little different. [Read More]

11 practical, use-them-right-now tips that will help you produce better Instagram Videos by Faves + Co

Back in June, we offered a few tips for making Instagram Videos, but we’ve learned so much since then. Telling stories via video in 15 seconds (or less) is truly an art form and presents new challenges and opportunities for content producers. Now that you can upload pre-recorded content to Instagram, there’s unlimited potential to how you can create and share your world. [Read More]

The One Reason Every Blogger Should Use Google+ by Steve Cooper

Once again this week I was asked by a colleague why they should care about Google GOOG +0.02%+. This is a person who regularly publishes content, already has a full plate and wanted to be convinced why she should take up another social network. A scenario that’s all too familiar with many people I come in contact with. To expedite the conversation, I have one simple response that will make setting up your Google+ page worth your time: Google Authorship. [Read More]

Why Twitter’s New Conversations View is a Big Deal and Why it Matters for its IPO by Om Malik

Twitter wants to go public and in order to do so, it needs to grow really fast – both in terms of revenues and users. And in order to do so, it needs to cut ties with the past and look at the normals. [Read More]

Retweet After Me: Week of Sept. 3, 2013

Here’s another round up of good-to-know information for you!

Google Plus for Business – The Google Plus Features You Should Know by Evan LePage

Only a few months ago, Google Plus underwent a serious redesign. The major changes, coupled with the fact that many people are only now starting to get themselves and their businesses on the network, mean a lot of users probably don’t know all the features the fast-growing social network brings to the table. [Read More]

Be More Personable on Social Media: 3 Tips by Jeff Haden

Almost every business engages its customers through social media. Some do it well… and many could do it better. If you fall into the latter category, here are tips from Andrew Caravella, VP of marketing at Sprout Social, a leading social media management and engagement platform. [Read More]

Higher Education Searches Rise on Google, Reveal Marketing Opportunity [Study] by Jessica Lee

Attention marketers: demand is high on mobile devices for higher education info, and online programs from traditional universities are highly sought after, according to new Google research that was revealed during the first Hangout on Air for Google’s education team. [Read More]

Top 10 Social Media Research Articles for the First Half of 2013 for Public Relations Professionals

With the explosive growth of social media, the editors of the Institute for Public Relations’ Social Science for Social Media Research Center have identified what we think are the top nine social media research reports in the first half of 2013 that are beneficial for public relations professionals. We determined this based on the rigor of the report’s methodology, sample size, findings, and accessibility. [Read More]

Content on Tumblr has a Longer Shelf Life than on any Other Social Network by Sarah Evans

Networks, like Tumblr, reddit and even Pinterest have changed the way we not only share, but re-share information. The very act of “re-pinning” and “reblogging” are the way information travels and are essential tactics for the most popular players on each site. New research from social analytics company, simplymeasured looks at how the reblog keeps content alive. [Read More]