Retweet After Me: Week of Nov. 5, 2013

Pinterest Is Now The Fastest Growing Content-Sharing Platform by Alison Griswold

Most small business owners know they should be engaging customers on social media but, beyond setting up a Facebook page, are unclear how and where to focus their efforts. Perhaps surprisingly, photo site Pinterest is now the fastest-growing platform for online content sharing, according to a new report from online content distribution service ShareThis. [Read More]

8 Ways to Use Instagram’s API by Sara Roncero-Menendez

Instagram has become one of the web’s most popular platforms for photo and video sharing. To help users integrate the social network even further into their daily lives, it has released a public application programming interface (API). [Read More]

What Is Your Organization’s Online Community Style? by Vanessa DiMauro

Online communities come in many shapes and sizes, and serve a wide range of needs. Not surprisingly, the performance of an online community will also vary widely. One reason some organizations do not achieve the results they would like from their online community is a mismatch between the style or focus of the community, and the type of interactions between the members and the organization. There are four styles of online communities: Marketing Megaphones, Lead Generators, Customer Hugs and the coveted but often elusive Innovation Center. [Read More]

5 Habits of Successful Content Marketers: New Research by Patricia Redsicker

Are you wondering what the best content marketers do differently? Do you want to take your content marketing to a new level? Content Marketing Institute and MarketingProfs just published their latest report, B2B Content Marketing: 2014 Benchmarks, Budgets and Trends – North America. The report shows two sides of content marketing. [Read More]

Social Media TOS Tuesday: How to run a #highered Twitter contest without any trouble by Karine Joly

Ah, contests on social media platforms… Nothing like a contest to generate some tweets, right? They are a great tool to increase engagement (the promise of a prize is a powerful motivator) without breaking the bank (only a few prizes will help engage many hopeful participants). Since the beginning of times (well, almost), contests, sweepstakes and other similar tactics have been a core promotional and marketing tactic. [Read More]

Retweet After Me: Week of Oct. 22, 2013

Use Images on Twitter to Get More ReTweets by Dan Zarrella

I collected a dataset of more than 400,000 randomly selected Tweets and the number of times each tweet received a “new school” (native) ReTweet. I then compared 4 of the most popular ways to send images to Twitter: Facebook image links (images hosted on Facebook’s CDN, fbcdn-sphotos-h-a.akamaihd.net), Instagram, Twitpic and Twitter’s own, native image uploading service (shown in Tweets as pic.Twitter.com). [Read More]

You Are a Source: How to Reach and Influence Journalists with Social Media by Ian Greenleigh

Facebook ads are one interesting tool in the outreach kit, and especially useful when you have a fresh, informed angle on a hot story the media already cares about. I worked with my publisher on the infographic you see below to promote my just-released book, The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence. [Read More]

How Duplicate Content Fits Into Your Social Strategy by Elizabeth Harper

We’ve all seen instances of businesses repeating themselves on social networks — reposting a morning message in the evening for a new audience, perhaps. Sometimes this cross-posting can be a social win, helping more viewers see your messages, but other times it takes a nose-dive into spam territory, which is likely to drive your follower counts down. [Read More]

Social Listening: Damned If You Do, Damned If You Don’t by Jae Baer

“Listen” is the dogma of social media. Every social media consultant since the dawn of Friendster has a slide (or 23) about listening in every presentation. It’s the axiom that power the entire social media value proposition for brands. Eavesdropping on customers conversations yields positive outcomes, period. Or does it? [Read More]

The Beginner’s Guide to HootSuite by Marissa Cetin

Juggling multiple social media accounts across several networks can get hectic, especially when there’s a fine line between a manageable number of browser tabs and a terrible guessing game. [Read More]

Retweet After Me: Week of Oct. 15, 2013

The Top 7 Social Media Marketing Trends That Will Dominate 2014 by Jayson DeMers

With new social networking platforms appearing from behind every corner, it can be hard to know exactly where to commit your time and resources. And as we move into the latter-half of 2013, it’s important to look ahead to where social networking is going, and how we can get on board. [Read More]

Facebook Radically Simplifies Ad Buying by Lauren Indvik

Facebook ad buyers have cause to celebrate: On Tuesday, the social network unveiled a major overhaul of both its basic ad-buying platform, Ads Manager, and its more sophisticated offering, Power Editor, both of which now boast a more streamlined interface. [Read More]

Brands Can Now Schedule Tweets Up To A Year In Advance But They Probably Shouldn’t by Charlie Warzel

Today, Twitter announced that brands and marketers using the company’s ad product can now plan and schedule tweets up to one year in advance. The idea here is to allow companies more time to plan and orchestrate increasingly complex ad campaigns around events or specific times, as is usually done in other, more traditional advertising mediums like television. Twitter is also hoping that the long lead time will drive up the real-time promoted tweet bidding wars that advertisers have been keen to jump on in recent months. [Read More]

Higher Ed Search Analytics are Simplified with New Google Adwords Report by Scott Duncan

It just got a lot easier to track, analyze and understand the relationship between PPC ads and organic listings on Google’s search engine results pages (SERPs).
Google Adwords’ new report, called the “Paid and Organic ” report, provides comparative analysis of visitor traffic and click through behavior on Google search engine results pages for the following three scenarios… [Read More]

Social Media Kool Aid by Frank Eliason

We love to surround ourselves with people who have similar thoughts and it creates this bubble perspective on the world. This is not unique in a social world because we also tend to do similar in our own work environment. There are many talking heads for social media advising brands in all sorts of ways. In many ways I am one too. This is not a negative for any of them and often they have some very good ideas. At the same time, should you follow the crowd or the advice? Are those of us thinking about these things living in our own little bubble? Are we drinking the Kool Aid? Maybe it is time we switch drinks. [Read More]

Retweet After Me: Week of Oct. 8, 2013

How To Convert Social Media Fans Into Foot Traffic by Lauren Fernandez

Your social content across the board should be treated as a type of ad. Witty content with a photo of product? You want it to cause an action. Promotion that you want to have a WOM domino effect? You are indirectly advertising to them. Manipulation through data is key to get people into the stores. [Read More]

AP Style in the Digital Age by BurrellesLuce

Just because modern technology has abbreviated our language with “GTG,” “BRB” and “IDK” (all AP-approved, thx) doesn’t mean that modern professional PR writers should throw vowels to the wind. [Read More]

Snapchat’s next big thing: ‘Stories’ that don’t just disappear by Ellis Hamburger

Snapchat CEO Evan Spiegel’s hands are shaking as he points to his iPhone. He’s unmistakably nervous, and not in a sweaty, early-Mark Zuckerberg kind of way. There must be a lot on his mind as the young CEO of a company bounding toward a $1 billion valuation — a company that has changed the course of being a teenager in the year 2013. Spiegel brushes off Snapchat’s latest bragging right: the service sees 350 million snaps sent per day. He seems anxious, as if he’s about to interview for a job or deliver a commencement speech to his graduating class. [Read More]

People more likely to share mobile location information with companies to get discounts, deals and customer service support by Faves & Co.

How concerned are you with sharing your location with businesses from your mobile device? A new study says almost half of respondents are willing to share their location information with companies. They do so in order to get things like relevant offers, timely alerts and to connect with customer service. [Read More]

What Are the Targeting Options on Paid Social Media by TBG

Check out this awesome infographic! [Read More]

Don’t Put All Your Communications Eggs in One Basket

eggs in a basket

For most, social media is one communication tool within a greater communications plan, but sometimes it’s good to hear a reminder that social media isn’t the only tool you should be investing your time and energy in.

In order to effectively communicate to audiences, you must use a variety of tools, so don’t go all in on any one channel. Ensuring you are speaking to as much of your audiences as possible is important, and strategically picking the channels you use is an essential step of the strategy-building process. But channels disappear over time. If you go all in on any one communication channel, you could find that people aren’t using it anymore before you expect it.

This process seems to have been sped up in the digital sphere, as is most evident with MySpace. There was a time when MySpace was a valid communication tool, nowadays, even with MySpace’s re-launch, it’s not relevant anymore. If you commit all of your resources to one channel, you could find it’s gone right from under you! Prepare yourself for these realities.

Just a friendly reminder to diversify!

#GovernmentShutdown Includes Twitter Accounts

Along with the Government Shutdown, which as we all know is affecting many many people and services, Twitter accounts are beginning their own #TwitterShutdown. Here are the accounts that are currently telling it like it is.

@USGS tweeted this morning that it would be temporarily closing up shop.

Along with them, @Smithsonian said they will only tweet to let you know of operation statuses of the museum.

Joining is @NationalMallNPS, the Twitter account of the National Mall and Memorial Parks in Washington, D.C.

What’s interesting is these accounts flat out told users that they are shutting down, rather than just keep quiet and wait for the government shutdown to end. This is a valid strategy move, and definitely shows the transparency Twitter users have come to expect. I wonder how far in advance plans were made for this kind of situation.

I will update this list as I see more accounts that tweet their current #TwitterShutdown.


Update: 6:50 a.m. CT

@USDA is also shutting the Twitter doors.

Add @FCC to the list


Update: 7 a.m. CT

@NASAKennedy has taken it one step further, they changed their Twitter bio to read:

Sorry, but we won’t be tweeting/responding to replies during the government shutdown. Be back as soon as possible! http://notice.USA.gov

Along with that, they’ve tweeted twice, once about their account, the other about their public events.

@theNCI

The @NIH also followed @NASAKennedy’s lead with updating their profile description.

Due to a lapse in government funding, new posts and responses may not originate from this account until appropriations are enacted.


Update: 7:45 a.m. CT

Based on Google Translate, I can tell this Tweet is similar to the USA.gov account above.


With so many tweets of government Twitter shutdowns, it’s becoming evident which Twitter accounts are run by the same teams. Just an interesting thing I thought I’d point out.


Update: 8:45 a.m. CT

The Smithsonian’s National Museum of American History made a point to let followers know that the animals at the National Zoo would still be cared for. Smart move. (Thanks to @beccajacoby for sending this one my way!)

Thanks to @lizgross144 for pointing out FAFSA!


Lis Gross and I had a short conversation about the similarity in messages. She said that #socialgov collaborates a lot, and meets about best social practices often, leading to the account’s similar approach. Thanks for the info, Liz!


The @FDARecalls account will post recall news, but not respond. So partial shutdown?

Really like that @HolocaustMuseum just came out and said that their staff isn’t paid by Federal funds so they’ll still be updating. Again, transparency is being shown well.


Update: 10:30 a.m. CT

Disclaimer: I am in no way attempting to take away from the severity of this Government Shutdown for those who are truly experiencing its effects. I know this is a difficult time for those working for the government. I also am in no way attempting to make a political statement, and will not engage in conversation of political nature. If you are looking to have a political discussion, there is a comment section on a major news site waiting for you.

Quality Over Quantity Counts in Social Media Channels

social-media-channels

Every time a new social media channel starts to become popular, or sometimes even before, blog posts start popping up everywhere about why you HAVE to be on that new channel immediately or your entire social strategy will end up in the toilet. Those people make me laugh because how do they know what will kill my social strategy? The point is, quality counts over quantity. We’ve all heard it, but it also applies to social media. Here are the questions you should ask yourself before jumping in with a presence on the “next big social media channel.”

Does the New Channel Fit with your Strategy?

Not every channel fits every strategy. There’s no other way to say it than that. If your strategy includes targeting men, then Pinterest is probably not the place for you. Look at your goals, and if you think this new channel will help you accomplish them, then it’s worth a look. If not, then the answer is simple. Don’t jump in!

Do You Already Have a Channel with the Same Features?

Vine, Instagram and YouTube all do varieties of the same thing: video. Be strategic in the channels you pick. If you have diverse enough content to sustain different video content on all three channels, and you have a distinct purpose for being on all three, go for it! But I think for the majority of us, that’s not feasible. Pick one channel in each category and commit to it.

Does Your Content Fit There?

Some content is better discussed in words, other content looks great in pictures, and even others dominate video. Whatever your content lends itself to, make sure your social channels will let it shine. Type of content isn’t the only thing, though, subject of content matters, too. Make sure the audience on the new channel wants to hear the subject you have to talk about.

Do You Have the Manpower to Maintain Another Channel?

Even if all these other answers point to yes, if you don’t have the time and ability to properly maintain another channel, the answer should still be no. Throwing things together, and not giving the audience you have what they deserve is detrimental, rather than helpful. If you can write content that is diverse and interesting, it may be the correct decision to hold off on joining another social media channel.

4 Tools to Organize Social Media Content

Organization is something I believe is very personal. Each and every person has an organization structure that makes sense and works for them. At the same time, I think that we can all learn ways to improve what is working for us, and in order for that to happen, people have to share what they’re doing! So this week I’m going to share how I organize my social media content, and other communications I’m responsible for. I hope you’ll share what works for you, too!

Argyle Social

argyle

I don’t know how many times I’ve talked about Argyle Social, but it’s a lot. I really love the content calendar/scheduling platform, and it makes everything about keeping track of content easier for me. I have to make it work for me a bit, since Argyle currently doesn’t support posting to LinkedIn Company Pages, Tumblr, Instagram or using the targeting features of Facebook, but just being able to save draft posts for those things helps me schedule out the day. I use Argyle to show me my micro-view of social media content.

Google Calendar

google-calendar

While I use my Exchange calendar that is included with my work email address for my personal schedule, I use a Google Calendar to mark different communications or marketing plans that I have committed content to. I know that sounds kind of weird, but as our office is responsible for the entire university’s communications, I work with four PR people who have beats of each college and area on campus. They write communications plans for a variety of events and topics, and I add what social media I think is appropriate to that plan. After that, I have to follow through, so I add those social media pieces to the Google Calendar. It also includes things like when other advertisements and marketing pieces are running, so I can make sure to talk about them on social media. You can see I add a ton of things to it! I use Google Calendar to show more of a macro-view of my social media content.

Basecamp

basecamp

I mentioned our PR people, but our office also has an editor, a video team, a photographer and graphic designers. All of these people are necessary to make our news site run. As a group, they use Basecamp to keep track of stories, videos, news releases, advisories and pitches. I use their calendar to let me know when stories I want to feature on social media are coming out. I typically transfer this content straight into Argyle Social as a draft, to become a placeholder for when the news story is released.

Todoist

todoist

While this isn’t specifically a tool I use for social media, it definitely keeps me organized with everything in my life. Typically I use Todoist to keep track of social media-related things, reminding myself to update cover images, telling my social media interns something, or telling myself to add that piece of content I thought about while at the grocery store. Also, while my main role is social media, I am also responsible for a lot of different types of communications and marketing. Without Todoist, it would be a lot harder to get every thing done! Todoist is the most easy-to-use to do list I’ve come across, and I love that it’s fully featured, but you can use what works for you. I hate it when I’m forced into something that doesn’t work for me, but Todoist doesn’t do that! I also really love the mobile app, and the reminders I get through being a premium member ($3/month). It helps me prioritize everything going on, from my school work for my master’s, things I need to do around the house, and all of my work tasks. You just can’t beat it!

So what do you use to organize your social media content? Anything else others should consider, or do you use one of these tools is a different way?

Avoiding Social Media Marketing Mishaps

Too often the headline, “Company makes social media blunder, offends large group of people,” goes by on social media. And these headlines aren’t exclusive to social media, but can happen with any advertising, public relations or marketing tactic. There are a few simple ways to avoid this becoming your reality.

Use Common Sense

att-9-11-post

If your are recognizing a day of remembrance of a tragedy, you can pretty much guarantee slipping a product reference or sale price in to your social media or other content or advertising is probably going to be received poorly. People are passionate about these events, and if they think you are trying to make a profit off of a national tragedy, they will call you on it. If you are going to recognize this day, separate your promotional materials. Have to push a sale or marketing piece, then don’t recognize the day of remembrance, or what ever the tragedy or event might be, at the same time. Make separate posts, and space them out a bit.

Plan Ahead

I know I’m the biggest poster child for planning ahead, but this is even more important in this type of situation. Think out what you are going to say well before hand. One word slightly out of place could be enough to upset your audience. I find myself double checking the meanings of words that I know the meanings of, just to be sure it can’t be taken in a way I didn’t intend.

golf-course-9-11

We all know that tone is lost in written digital communications, so make sure your tone can not be misconstrued. If you take the time to do this all ahead of the posting time, then you can be confident your post won’t land you in hot social media water.

Wear Other’s Shoes

Take some time to research the event or day that you will be making a post for. Do you consider Memorial Day as the first day of summer? You should probably take some time to read up on what Memorial Day is for others. An easy way to get an overall understanding is reading up on the topic on Wikipedia. I find that Wikipedia typically shows a well-rounded view on big topics like these. This especially applies when talking to an international audience.

Now that you know these easy ways to avoid these marketing blunders, go forth and avoid them!

Retweet After Me: Week of Sept. 10, 2013

How Curation Fits into your Marketing Mix Part 2: 8 Tips for Successful Content Curation by Pawan Deshpande

Our last post introduced you to the concept of content curation and included some examples of curation in action. Now that you have a feel for what curation is all about and how it fits into your marketing mix, let’s dive into some tips and tricks for effective and ethical curation. [Read More]

What the Latest Facebook News Feed Changes Mean for Your Business by Kate Rose

Another day, another Facebook tweak! Last week, Facebook announced a number of changes to the way that the Newsfeed works. This time, it won’t look any different; but the coding underlying what each user sees has changed, so the content of the news feed will be a little different. [Read More]

11 practical, use-them-right-now tips that will help you produce better Instagram Videos by Faves + Co

Back in June, we offered a few tips for making Instagram Videos, but we’ve learned so much since then. Telling stories via video in 15 seconds (or less) is truly an art form and presents new challenges and opportunities for content producers. Now that you can upload pre-recorded content to Instagram, there’s unlimited potential to how you can create and share your world. [Read More]

The One Reason Every Blogger Should Use Google+ by Steve Cooper

Once again this week I was asked by a colleague why they should care about Google GOOG +0.02%+. This is a person who regularly publishes content, already has a full plate and wanted to be convinced why she should take up another social network. A scenario that’s all too familiar with many people I come in contact with. To expedite the conversation, I have one simple response that will make setting up your Google+ page worth your time: Google Authorship. [Read More]

Why Twitter’s New Conversations View is a Big Deal and Why it Matters for its IPO by Om Malik

Twitter wants to go public and in order to do so, it needs to grow really fast – both in terms of revenues and users. And in order to do so, it needs to cut ties with the past and look at the normals. [Read More]