Retweet After Me: Week of Sept. 3, 2013

Here’s another round up of good-to-know information for you!

Google Plus for Business – The Google Plus Features You Should Know by Evan LePage

Only a few months ago, Google Plus underwent a serious redesign. The major changes, coupled with the fact that many people are only now starting to get themselves and their businesses on the network, mean a lot of users probably don’t know all the features the fast-growing social network brings to the table. [Read More]

Be More Personable on Social Media: 3 Tips by Jeff Haden

Almost every business engages its customers through social media. Some do it well… and many could do it better. If you fall into the latter category, here are tips from Andrew Caravella, VP of marketing at Sprout Social, a leading social media management and engagement platform. [Read More]

Higher Education Searches Rise on Google, Reveal Marketing Opportunity [Study] by Jessica Lee

Attention marketers: demand is high on mobile devices for higher education info, and online programs from traditional universities are highly sought after, according to new Google research that was revealed during the first Hangout on Air for Google’s education team. [Read More]

Top 10 Social Media Research Articles for the First Half of 2013 for Public Relations Professionals

With the explosive growth of social media, the editors of the Institute for Public Relations’ Social Science for Social Media Research Center have identified what we think are the top nine social media research reports in the first half of 2013 that are beneficial for public relations professionals. We determined this based on the rigor of the report’s methodology, sample size, findings, and accessibility. [Read More]

Content on Tumblr has a Longer Shelf Life than on any Other Social Network by Sarah Evans

Networks, like Tumblr, reddit and even Pinterest have changed the way we not only share, but re-share information. The very act of “re-pinning” and “reblogging” are the way information travels and are essential tactics for the most popular players on each site. New research from social analytics company, simplymeasured looks at how the reblog keeps content alive. [Read More]

Social Media Managers Rejoice: Facebook Promotions Changes

facebook-guidelines-1

Facebook has changed their Pages Terms to allow for promotions on the page timeline. This is huge news. In the past, promotions could only be administered through a third-party app.

So what do these changes mean to you? Big things! Here’s a list:

  • Pages can collect entries through posts on pages, comments on posts, or liking a post
  • Pages can collect entries by having users message the page
  • Pages can ask for users to vote for an entry through likes

Want more information? Read Facebook’s full Promotion Guidelines.

What is your favorite part of these changes?

Retweet After Me: Week of Aug. 27, 2013

Here’s my most recent round up of social media and web information for higher education professionals. Enjoy!

HEY HIGHER ED: HAS YOUR SOCIAL MEDIA GONE GREMLINS OR GANGBUSTERS? by Becca Rampsott

Right now in higher education, social media is our Gizmo. We think social media’s adorable; we’re trying to take care of it, do all the right stuff with it. And this has led us to doing some wonderfully creative things and taking some interesting risks to reach our constituents in new ways. [Read More]

Your Brand Is Tweeting Too Much by Mitch Joel

It’s getting ugly out there. Brands and fellow agencies will often ask me the same question: how often should we be on _____________ (insert your favorite social media channel here)? In the past, research be damned, my response would typically be: so long as it’s quality and your audience cares, shares and keeps on about it, don’t listen to the research reports or what any pundit has to tell you. The unique pulse between and a brand and its consumers is highly personal and unique on a case-by-case basis. [Read More]

Social Fresh Presentations

Want to see what I did while I was at #SocialFresh last week? Give a few minutes to the SlideShares from the conference! [Read More]

How To Identify Your Best Facebook Content by Liz Gross

If you manage a Facebook page, you’ve probably downloaded your Page Insights data and stared at the screen while scrolling through 75+ columns of information….in the first tab of a mega-tabbed worksheet! Unless you’re a full-time social media manager, you probably gave up and decided to settle for the analytics provided within the Page Insights web interface. [Read More]

University Pages: LinkedIn Launches New College Profiles by Bill Chappell

The professional connections site LinkedIn is launching a new section of its social network Monday: University Pages targets younger users who want to connect with colleges. More than 200 schools now have profile pages, according to LinkedIn. As part of the new effort, the company also dropped its minimum age to 14 in the U.S. [Read More]

#SocialFresh Key Takeaways in 140 Characters

#SocialFresh is a perfect description of how I’m feeling right now. I just returned from sunny San Diego and the Social Fresh West conference. Every speaker was fantastic, and was obviously passionate about what they’re topic. I definitely left this morning feeling re-energized to hit the road running. If you’re looking for a conference in the future, this would be an excellent option to explore.

Here are some of my key takeaways, in tweet form. Not all of them were a perfect fit for a higher education scenario, but the idea is still there, and still applicable in some way or another.


There was a huge emphasis on images and visuals in the conference, but I think @PRSarahEvans said it best. Don’t ignore the image, it’s powerful, and not just on Facebook any more.


So in higher education we don’t necessarily have a C-suite in the traditional sense, but we do have administrators who should be interested in what is being done in communications, which includes social media. Every aspect of communications and marketing you do counts. Make sure others know that, too.


We have to treat students like people, because that’s what they are. As community managers and social media managers we have a large opportunity to make our universities real to our students. We get to tell them we care. Feel empowered to do just that. This is actually one of my favorite parts of my job, helping students when there are issues, encouraging them when needed, and celebrating with them throughout the process of earning a degree and starting a career.


When I think mobile, I always think of smartphones and then responsive and mobile websites. Both technologies. Those days are gone. Think about how your user interacts with your content in a mobile-environment, and you’ll start on the right path.


Again: visual, visual, visual. Audiences interact with images, and it’s the first thing that will draw a reader in, so don’t skimp, and use pretty images to tell the story.


A tale as old as time. You will never be successful if you’re always behind the eight ball. Set yourself up for success, whether it be committing to a social content calendar, using your editorial calendar more, or just organizing your thoughts. There’s no silver bullet, do what works for you.


A personal montra of mine, so I was happy to hear it said. Social media in some ways is your brand’s window to the world. Why would you just throw whatever content up you could find without thinking of how it represents your brand?


I think we all know this. But sometimes it’s just nice to hear that you’re not the only one whose marketing campaign gets stomped on every now and again.


I’ll admit, sometimes I’m the first person to jump to saying no to a request for social media. But I’m getting better at quickly reevaluating that initial thought, and finding a better solution: I don’t think that piece of content is appropriate for that social media channel, but it would be a great fit on this one. Work with the many different areas of the university to make the content and the communications work for you.


Lead your own conversations, don’t follow. The conversation is happening all around you, so make sure you steer it where you want it.


Another huge theme of #socialfresh was repurpose, and I love how Jason Miller from LinkedIn said this. Evergreen content isn’t old since it’s been posted for a bit, just pre-loved. So why don’t we repurpose that content and give it another round of love.


Is Facebook Dead or Alive?

Facebook logo

The word around the social media blogs recently is that Facebook is losing the younger audience. Mashable recently highlighted both sides of this statement, from the eyes of teenagers, bringing this discussion even more to the forefront. Read them here: I’m 13 and None of My Friends Use Facebook and I’m 15 and All My Friends Use Facebook.

Ok, now that we have the basics of the discussion out of the way, let’s talk about why it doesn’t matter.

Sure, we’ve all been building our Facebook audiences for years, and we have engaged people who listen to our communications messages. We’ve put a lot of work into building relationships with our Facebook audiences. But remember the time before Facebook? The world of MySpace was strong, and many of us had presences there, too. And before that? Social media as we know it today was in its infant stages. We’ve been forming new audiences on new platforms for quite a while now. And we will do it again. Social media is a changing beast, and those of us wrangling it are familiar with change.

I recently consulted someone on social media and at the end of our discussion, he said, “So basically what you’re saying is I need to look at the data and base my decisions on that?” DING, DING, DING! We have a winner! That applies in this situation, too. What does your data tell you? Does it show that your younger audience is dwindling? If it is, what do the rest of your audiences look like? Facebook Insights will tell you everything you need to know.

So while the Facebook-pocolyspe is supposedly growing, remember that you’re prepared to be flexible and go with the flow, no matter what it is.

Retweet After Me: Week of Feb. 21, 2013

Here’s this week’s roundup of need to know social media news, and some new ideas for improving your social media presences. Enjoy!

Getting the Most Out of Graduations with Social Media by Cameron Pegg

In many ways, graduations are the ultimate social event. Thousands of people gather on your campus simultaneously to celebrate the achievements of their friends and family members, happily producing and sharing photos, video and other content. [ Read More ]

Neiman Marcus: Making Fashion Social Through Strategy and Execution by Lin Humphrey

When considering the social media approach for an upscale retailer, it is hard not to draw comparisons with couture design. Appealing to a design-conscious fashionable consumer requires a well-constructed, custom approach where content, not short-term promotions, rules. As with clothing, timeless style trumps fleeting fads in a flawless social media execution. [ Read More ]

MTV and BET’s fake Twitter hack PR stunt wasn’t funny and raises serious questions by Taylor Soper

MTV and BET just fooled us all, and I’m not sure if it was funny, stupid or scary. Yesterday, Burger King’s Twitter account was hacked and the same hackers did it to Jeep today. Then, just an hour ago, it appeared the @MTV and @BET accounts — both are owned by Viacom — were also victim to the same intrusion. [ Read More ]

Police Informed Mother About Son’s Death Over Facebook by Kevin Morris

Anna Lamb-Creasey’s son had disappeared without a trace. She called hospitals and jails. She waited for days and then weeks and then a month, desperate for a sign of life. She posted to his Facebook page: “Rickie where are you? Love mom.” [ Read More ]

Twitter Launches Ads API, So Marketers Can Run Campaigns Through Adobe, Salesforce, Others by Anthony Ha

Twitter just announced via blog post that it has launched an advertising API, which will allow brands to run ad campaigns through the company’s API partners, rather than having to buy them through Twitter itself. [ Read More ]

Retweet After Me: Week of Jan. 29, 2013

This week is focused on improving social media listening, SEO and taking a look at social media ethics.

Omni Hotels: The Power of Social Listening by Lin Humphrey

One afternoon, a tweet addressed to @OmniHotels said simply, “Dear Omni Hotel: Key lime pie: Win. Wi-Fi: Fail.” The eCommerce team, who monitors and responds in social channels, responded to the tweet and contacted the hotel to rectify the situation. What the team did not realize at the time was that the tweeter was actually the keynote speaker of a PR, marketing and social media conference at their Jacksonville location. They had deployed the GM of the hotel to alert the tweeter that the issue had been resolved (along with a slice of key-lime pie as a tongue-in-cheek goodwill gesture). While this was only one tweet of many that Omni Hotels saw and answered that day, the results of the action Omni took perfectly illustrates the power of social listening. The end result was a resolved issue for an influential customer that resulted in word of mouth about the exceptional service due to social listening from the other participants at the conference. [ Read More ]

Google Author Rank and Your Personal Brand by Maria Elena Duron

Google is renowned for its ability to find and share the information users want to see, and now it has taken it a step further. It has provided a recent addition to optimizing search engine results. The addition of Author Rank allows those that generate material in the online world to be found in a new way. [ Read More ]

Did CNN editor cross the line with tweet to Lone Star student? by Anthony Cave

Freshman Amanda Vasquez was sitting in room 163 of the Academic Building at Lone Star College – North Harris when she heard shots ring out in the hallway. [ Read More ]

6 Reasons Not To Create a Facebook Fan Page by Nichole Kelly

Many companies are rushing to try and jump into social media because they feel tremendous pressure to prevent being left behind. Most of us have moved past the need to make a business case for social media and into the era of “needing” social media as part of our overall marketing mix. The statistics on social media adoption are astounding. A recent study found that over 90% of marketers indicate that social media is important for their business. This is a drastic shift from where we were even just a short 2 years ago. In the same study, more than half of the respondents had less than 1 year of experience in social media. [ Read More ]

5 Tips for Using Google+ to Boost Your Marketing by Jason Miller

Are you wondering how to best use Google+ to enhance your marketing?Google+ is quickly becoming an essential part of any business’s social media strategy. [ Read More ]

Cross-Platform Posting: Is It Worth It?

autopost-social-media
It’s obvious that this post isn’t meant for Facebook.

When there’s not enough time in the work day to get all the tasks done, which let’s be honest, who hasn’t been here, it seems like common sense to autopost your social media posts across all your platforms. But the time you save with your autoposting, could be hurting your social media presences.

The Problem

Social media is about having authentic relationships. In higher ed, this means creating relationships with a wide range of different audiences, including students. By posting the same exact message to multiple channels your audiences will recognize that you’re posting the same thing across the board. Nothing about that says authentic. Have conversations with your audiences, rather than at them. Start by being real, posting to each channel separately and tailoring your messages.

How will your audiences be able to tell? Each social media platform has certain features that are specific just to it. On Facebook, you can like and comment on posts; on Twitter, users use hashtags, @ replies and RTs. Write a great post for Twitter and cross post it to Facebook, and then all of a sudden you have hashtags on Facebook, which serve absolutely no purpose there. Nothing says “We want to build a relationship with you, but not by putting in the work it requires,” quite like obvious autoposts.

Solutions

There are some easy ways to help alleviate these problems. Taking time before you post can make getting everything done much more of a possibility.

Planning is key to beginning to move your social strategy in the right direction. Start off with a content plan. Not only will you never wonder, “What am I going to post today?” but you’ll also be able to write different posts for each of your social channels in one central place. This will help make sure you diversify content, and avoid those dreaded hashtags on Facebook. It’s also a great way to proofread posts before they go out, and make sure they’re timely and relevant.

Schedule your posts to release on to their respective channels. I know what you’re thinking, “Doesn’t this go against the authenticity of social media relationships?” And the answer is it can if you don’t do it correctly. By scheduling, you can ensure your posts are spread out throughout the day, and are on the correct channel without having to stop everything you’re doing at intervals throughout the day to post. This doesn’t mean to completely ignore the interactions coming in from these posts. You still will need to monitor and respond when necessary. You can set up alerts on programs like Tweetdeck to show you when someone has responded. This way your entire day isn’t taken up with social media, but you are still reacting and creating those relationships.

Retweet After Me: Week of Jan. 22, 2013

Here’s this week’s roundup of interesting and helpful articles from across the web.

Introducing Graph Search Beta by Facebook

Facebook’s mission is to make the world more open and connected. The main way we do this is by giving people the tools to map out their relationships with the people and things they care about. We call this map the graph. It’s big and constantly expanding with new people, content and connections. There are already more than a billion people, more than 240 billion photos and more than a trillion connections. [ Read More ]

Tina Fey On The ‘B’ Word That Plagues Social Media by Mike Stenger

Social media is full of businesses and individuals, personalities and yappers. Before the Golden Globes went down, Tina Fey, one of the hosts of the awards show, shared her take on Twitter in a video on the NBC YouTube account. [ Read More ]

12 Worst Social Media Mistakes of 2012 (And How to Avoid Them) by Laura Manning

2012 was truly a year of phenomenal social campaigns by many national companies. However, with the good came plenty of bad. Here are some of the year’s worst campaigns, and how you can avoid these gaffes in your own businesses’ online marketing. [ Read More ]

Social Media Sizing Cheat Sheet

This link was forwarded me by a friend, so I’m not entirely sure where it came from. But it is one of the most complete sizing cheat sheets I’ve come across! [ Read More ]

The Anatomy of a Social Media Command Center by Matthew Hayles

Organizations often cite fear that conversation will turn negative as the number one obstacle holding them back from engaging online. But in fact the percentage of social media users who are “all negative” is tiny: just 7% of the U.S. general population, according to Colloquy. The reality is that users who talk about bad brand experiences online are almost as likely (40%) to talk up a positive experience – if they have one. [ Read More ]