Allison A. Matherly

Coordinator of Digital Engagement, Graduate Student at Texas Tech University

Lubbock, Texas Area | Public Relations and Communications

Current: Coordinator of Digital Engagement at Texas Tech University
Education: Bachelor of Arts in Public Relations from Texas Tech University


Coordinator of Digital Engagement

Texas Tech University

February 2012Present

As the Social Media Coordinator, I am the community manager of all social media channels for Texas Tech University. I also am responsible for emergency communications and assist with media relations.


Sr. Editor for Public Relations in New Media

Texas Tech University

December 2010January 2012 (1 year 2 months)

As the Sr. Editor for Public Relations in New Media, I was responsible for assisting with media relations by finding new and efficient ways to pitch to the media. I also managed the university’s news room and other assorted sites, including social media channels geared toward journalists.

“Knowing Allison while a student and now as a colleague, I continue to be impressed with her professionalism and knowledge. Allison was a standout while account manager for K.A.M.Y Campaigns and is a valuable asset to the Communications & Marketing team at Texas Tech University. In addition to her skills, Allison has a great attitude and is always willing to help others when in need.” June 22, 2011

Dailey Fuller, Marketing Coordinator, Texas Tech University System
worked with Allison at Texas Tech University


Web Content Developer and Writer

Texas Tech University

December 2009November 2010 (1 year)

Through the Office of Communications and Marketing, I was responsible for daily upkeep of Texas Tech Today and for the monthly recap newsletter by the same name. I wrote features and alumni profiles, and managed Texas Tech’s media resources site and experts guide.

“Allison is a hard worker and good time manager. She is very task oriented and knows how to meet deadlines, yet is creative and innovative. She is a personable team player who, right out of college, took over production of our monthly newsletter, Texas Tech Today. In this position she served the role of a newsroom editor, coordinating stories, artwork and video content and tactfully managing the workflow of employees many years her senior.” May 20, 2011

Cory Chandler, Senior Editor in the Office of Communications and Marketing, Texas Tech University
managed Allison at Texas Tech University

Account Manager

K.A.M.Y Campaigns

January 2010May 2010 (5 months)

Texas Tech’s capstone Public Relations course is a campaigns course. As a group, we made a complete campaign for Texas Tech’s Office of Undergraduate Admissions. This campaign included qualitative and quantitative research, a SWOT analysis, a campaign plan, which included strategies and tactics, and ways to evaluate the effectiveness of the plan.

As account manager, I was responsible for coordinating five group members and all efforts involved in this semester-long project. I was involved in every portion of the project, including copywriting, web design, graphic design and research.

We received honorable mention for our campaign out of 15 teams.

“Allison is one of the most driven individuals I have ever met. In the years that I have known her she never ceased to impress me with her work ethic and determination to always present her best work. I highly recommend Allison, not only on the basis of her work, but because she is also a very genuine individual. She takes time to connect with her peers and coworkers and honestly cares about their well being. Allison is hardworking, dedicated and produces high quality work. She strives in all areas of her life and would be a great asset to your company.” September 10, 2010

Michelle Adams, Creative Director, The PR Situation,
studied with Allison at Texas Tech University

Public Relations in New Media Intern

Texas Tech University

June 2009November 2009 (6 months)

I wrote press releases and published them to Texas Tech Today ( along with sending them to the media through e-mail. I also wrote features, advisories and Web stories. I was also responsible for posting media clips to the Today Web site and finding new and more efficient ways to release news and information.


Fiesta For the Cure Marketing and Media Relations Coordinator

On The Border

October 2009October 2009 (1 month)

Every October, On The Border restaurants nationwide raise money for breast cancer awareness through Fiesta for the Cure. The campaign, which benefits Susan G. Komen for the Cure, is in its third year. The past two years, On The Border has nationally raised and donated $250,000.

In 2009, I coordinated marketing and media relations for the Lubbock, Texas, On The Border store. I employed press releases, social media tactics and social media releases to achieve our store goal of $4,000. In addition, I served as a spokesperson for our efforts and appeared on two local new stations.


Recommendations of Student Work

Texas Tech University

August 2007May 2010 (3 years)

“I am pleased to be able to write a brief recommendation for Ms. Allison Ralston. Allison was a student of mine in several classes in the College of Mass Communications at Texas Tech University. Throughout all of them, Allison exhibited stellar intellect, a curiosity not always seen in students today, an exceptional work ethic and a keen understanding of strategy and how to apply it to an everyday business or communications situation. She also had a pleasant attitude and demeanor and was well liked by all. I enjoyed her presence thoroughly in my classes and appreciated her ability to move the discussion forward given almost any topic.” May 20, 2011

Ann Rodriguez, Visiting Professor, Texas Tech University,
taught Allison at Texas Tech University

“Allison was hardworking and conscientious in the classroom. She was quite successful in both learning and applying principles to produce quality work. These attributes have served her well in her transition from a student to a colleague at Texas Tech.” May 20, 2011

Melissa Wofford, College Design Specialist and Instructor, Texas Tech University,
taught Allison at Texas Tech University

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