Tag Archives: 2014

Retweet After Me: Jan. 29, 2014

At U. of Illinois, decision to keep classes going leads to racist and sexist Twitter attacks on chancellor by Scott Jaschik

Students (and plenty of professors) love snow days. But when they can’t get what they want, is that any reason for a blizzard of hate on Twitter? That is among the questions raised by the reaction at the University of Illinois at Urbana-Champaign when Phyllis M. Wise, the chancellor, opted to keep classes as scheduled Monday, despite extremely cold weather. That some students would take to Twitter to gripe is not shocking. But a flurry of comments focused either on Wise’s status as a woman, as an Asian-American or both. The hashtag of choice: #fuckphyllis. [Read More]

Social Media Usage for Crisis Communications by Mike Richwalsky

Wondering what works and what doesn’t for your Facebook page? Or are you overwhelmed with all of the Facebook tactics you read about? No matter how long you’ve had a Facebook page, it’s good to review some of the basics for creating a page for your business. [Read More]

Facebook Is Stuck in Limbo … and It Makes My Job Easier by Bryan DeSena

Twitter has become the social platform for communicating and discovering what’s happening in the moment. Many think that this what fast-tracked its surge to prominence and a successful initial public stock offering. Meanwhile, Facebook, once the darling of the Internet, is now chasing Twitter by introducing new features to grab a share of the real-time marketing budget pie. [Read More]

9 Ways Social Media Marketing Will Change in 2014 by Scott Gerber

From the decline of Facebook use among teens to Twitter’s IPO, if there is one thing we know for sure about social media, it’s that few trends hold on for long — so marketers need to stay on their toes. [Read More]

18 Ways to Improve Your Facebook News Feed Performance by John Haydon

Are you frustrated with Facebook’s frequent changes to the news feed algorithm? Do you feel like you’re being forced to buy ads to reach your audience? While Facebook change is the rule rather than the exception, this article gives you 18 ways you can improve your Facebook news feed performance—and gain the upper hand. [Read More]

Retweet After Me: Week of Oct. 15, 2013

The Top 7 Social Media Marketing Trends That Will Dominate 2014 by Jayson DeMers

With new social networking platforms appearing from behind every corner, it can be hard to know exactly where to commit your time and resources. And as we move into the latter-half of 2013, it’s important to look ahead to where social networking is going, and how we can get on board. [Read More]

Facebook Radically Simplifies Ad Buying by Lauren Indvik

Facebook ad buyers have cause to celebrate: On Tuesday, the social network unveiled a major overhaul of both its basic ad-buying platform, Ads Manager, and its more sophisticated offering, Power Editor, both of which now boast a more streamlined interface. [Read More]

Brands Can Now Schedule Tweets Up To A Year In Advance But They Probably Shouldn’t by Charlie Warzel

Today, Twitter announced that brands and marketers using the company’s ad product can now plan and schedule tweets up to one year in advance. The idea here is to allow companies more time to plan and orchestrate increasingly complex ad campaigns around events or specific times, as is usually done in other, more traditional advertising mediums like television. Twitter is also hoping that the long lead time will drive up the real-time promoted tweet bidding wars that advertisers have been keen to jump on in recent months. [Read More]

Higher Ed Search Analytics are Simplified with New Google Adwords Report by Scott Duncan

It just got a lot easier to track, analyze and understand the relationship between PPC ads and organic listings on Google’s search engine results pages (SERPs).
Google Adwords’ new report, called the “Paid and Organic ” report, provides comparative analysis of visitor traffic and click through behavior on Google search engine results pages for the following three scenarios… [Read More]

Social Media Kool Aid by Frank Eliason

We love to surround ourselves with people who have similar thoughts and it creates this bubble perspective on the world. This is not unique in a social world because we also tend to do similar in our own work environment. There are many talking heads for social media advising brands in all sorts of ways. In many ways I am one too. This is not a negative for any of them and often they have some very good ideas. At the same time, should you follow the crowd or the advice? Are those of us thinking about these things living in our own little bubble? Are we drinking the Kool Aid? Maybe it is time we switch drinks. [Read More]