Tag Archives: ads

Retweet After Me: Nov. 12, 2013

twitter

This week’s Retweet After Me is all about Twitter! With the announcement of custom timelines today, I just couldn’t help myself!

Introducing custom timelines: create timelines of Tweets for everyone by Brian Ellin

Today we’re introducing custom timelines to give you more control over how Tweets are organized and delivered on the Twitter platform. Custom timelines are an entirely new type of timeline –– one that you create. You name it, and choose the Tweets you want to add to it, either by hand or programmatically using the API (more on that below). This means that when the conversation around an event or topic takes off on Twitter, you have the opportunity to create a timeline that surfaces what you believe to be the most noteworthy, relevant Tweets. [Read More]

Custom timelines in TweetDeck by Sara Roncero-Menendez

Starting today, we are introducing the ability to create custom timelines in TweetDeck. Custom timelines, which were just announced, are a new type of timeline that you control by selecting the Tweets you want to include. In this post, we’ll describe everything you need to know to create and share custom timelines. [Read More]

Expectations of a brand’s social media manager by Christopher Kerney

When I see brands on social media, I have expectations. I expect that if I tweet something to a brand, someone will respond. It doesn’t have to be within two minutes—I am overjoyed when it is—but I do expect a response. [Read More]

How to Generate Twitter Leads With Their New Lead Generation Cards by John Bonini

Are you struggling to generate leads on Twitter? Wondering how to display richer data in a tweet? In this article, I’ll show you four steps to getting more leads with Twitter lead generation cards. [Read More]

Are Twitter Ads Useless? by Larry Kim

Twitter rocked markets this week with a spectacular initial showing. But how do Twitter ads measure up against Facebook ads? Is it worth spending your ad dollars on Twitter? When it comes to direct response marketing, AKA lead generation and/or Ecommerce, Google really takes the cake in terms of ad performance. However, if you’re set on creating a social media ad campaign, you’ll want to see how Twitter ads and Facebook ads compare. [Read More]

Retweet After Me: Week of Feb. 26, 2013

Facebook and Tumblr take the spotlight in this week’s Retweet After Me!

Facebook Admits Critical Bugs Caused Page Reach To Be Misreported For Months by Josh Constine

While trying to speed up its iOS and Android apps, Facebook accidentally stripped out too much data about news feed posts by Pages. This caused Page Insights to be misreported, leading admins to believe their posts reached fewer people than they actually did, in most cases. Bug fixes are now rolling out and accurate data will flow into Page Insights starting Monday. [ Read More ]

Tumblr Draws a Distinction Between Its Ads and Those of Google and Facebook by Mike Shields

If you like direct response ads and blue links and tired display ads, don’t talk to Tumblr. But if you’re a creative who’s dying to get clients off their click addiction and do some truly great brand advertising, give Tumblr a call. [ Read More ]

How to Optimize Your Facebook Page for Facebook Graph Search by Andrea Vahl

Do you want to be more visible in Facebook Graph Search? As Facebook Graph Search rolls out to more users, marketers are exploring different ways to use it. [ Read More ]

Tweet in Haste, Regret in Leisure: The Onion’s Oscar Faux-Pas by Brian Adams

If you were on Twitter after the Oscars then you are aware of “The Tweet.” It was sent out at 8:42PST and taken down within an hour of being posted. Its content divided Twitter users between defenders of satire and those standing up for a 9-year-old Oscar nominee. [ Read More ]

Do You Need A Tumblr? by Brian Adams

We know, we know: You’re already on LinkedIn and Twitter, and of course you’re on Facebook. Maybe you even joined the early adopters in trying out Google+. How many hours a day can a person be expected to be social? [ Read More ]