Retweet After Me: Week of Mar. 4

In Communications, Privacy And Security Are Illusions by Bob Ackerman

President Obama has tried for three years to persuade Congress to pass a cybersecurity bill. The president went so far as to highlight his cybersecurity proposals to a prime-time audience during his recent State of the Union address. And in the wake of the massive Sony hack, the political climate may finally have shifted in his favor. [Read More]

8 Amaze-Balls Things You Can Learn From Twitter’s FREE Analytics Tool by Aaron Lee

If you want to manage your success on Twitter, you need to measure what’s working & not working. You can do that for free with Twitter’s built-in analytics tool. [Read More]

‘U.S. News & World Report’ Backs Best Colleges Rankings with Facebook’s Interest Targeting by David Cohen

U.S. News & World Report used Facebook’s interest targeting tool for publishers to help promote its annual Best Colleges rankings to the appropriate Facebook users. Facebook strategic partner manager, news Meghan Peters said in a Facebook Media blog post that U.S. News & World Report social media editor Lauren Boyer used interest targeting to focus on Facebook users who had expressed interest in the top five schools on each ranking list. [Read More]

The 7 Steps to a ‘Good-to-Great’ Content Marketing Strategy by Justin McGill

If it’s starting to feel to you like every visit you make to Facebook these days is full of videos, you are not alone. Facebook today reported in a strong set of Q4 earnings that there are 3 billion videos viewed on its site each day. With the company also reporting daily active users of 890 million, this works out to more than 3 videos per day. [Read More]

An Inside Look at Facebook’s New Ads Manager iOS App by Tim Peterson

Sorry Android friends, Facebook’s Ads Manager is not ready for you yet. Power Editor geeks, this is not a replacement, but a handy app to manage stats and boost posts. But everyone else who is trying to grow their business on Facebook, you’re in luck! No need to lug your laptop around to manage your Facebook ads, except for set-up tasks and deep reporting, when you really don’t want to be using your phone. [Read More]

Retweet After Me: Week of Mar. 18, 2014

How To Adapt To The Changing Face Of Social Media Marketing by Carly Botelho

Social media marketing is an ever-evolving tool, allowing brands to interact directly with consumers. By engaging with these consumers on social media, brands often see more website traffic and will increase visibility. However, social media continues to change. Brands must understand the ways in which consumers use various platforms to achieve social media marketing success. Different demographics, attitudes, and behaviors affect which social media platforms consumers will use, how often they check them, and how engaged they are on them. Know your target audience and which social media channels they use – and how – to shape your social media campaign for success. Unfortunately, it’s not always quite that simple. As social media is constantly changing, so are consumers’ behaviors. [Read More]

29 Social Media Tools Recommended by the Pros by Cindy King

Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your job? We asked a group of social media pros for the hottest social media tools they use today. Check them out to see if these social media tools are a good fit for you! [Read More]

More than half of Millennials have shared a ‘selfie’ by Paul Taylor

Actress Ellen DeGeneres set out to create the most viral selfie ever on Oscar night and succeeded not just in capturing a celebrity moment but a digital one, too. Taking a “selfie” was relatively difficult to pull off before digital phones and cameras made them easy. Not surprisingly, the generation that has taken to them more than any other are the Millennials (ages 18 to 33), who have grown up with the new digital technologies of the 21st century. They’re the heaviest users of the internet, cell phones and social media sites. And a new Pew Research Center survey finds that 55% of Millennials have posted a “selfie” on a social media site; no other generation is nearly as inclined to do this. Overall, 26% of Americans have shared a “selfie” on a photo-sharing or social networking site. [Read More]

Google Analytics Checklist for New Projects by Geoff Kenyon

When on-boarding a new client, there is a lot that needs to get done. Usually the list includes a tech audit, reviewing content, and combing through back links to name a few tasks. A review of the analytics implementation is often overlooked though. [Read More]

How the top 10 US retailers use Pinterest by Christopher Ratcliff

Pinterest is used by more than 21% of all American adults. This is up from 15% on the previous year. This figure comes from the last study by Pew Research, which also states the even more incredible fact that one-third of all women in the USA use Pinterest. [Read More]

What to Measure When it Comes to Social Media

I’ve written a short introduction on social media analytics, specifically talking about what numbers are available to you, and programs that will assist you with measuring your social media efforts, but what analytics should you keep track of to move your social media strategy?

Competitors

I think it’s important to know where your competitors stand in comparison to your accounts. For me, I keep this surface level, mostly looking at number of likes, followers and the subscribers. At least this way, I can have a benchmark to see where my accounts measure up against those competitors.

Engagement

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The second word in the title of my blog, and my social media mantra, is engage. Good content will cause people to react, whether it’s a retweet, a like or a comment. This is one of the most important things you can measure in my opinion. Measuring engagement informs your social strategy, and without it, you won’t be able to adjust to ensure you’re accomplishing your goals.

The “UNs”

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Unlikes, unfollows, hides, you know, all the negatives. It’s important to keep track of these, because it is the exact opposite of engagement. If your audience is taking the time and effort to perform a negative engagement action, that should be a red flag if it is happening early and often! By monitoring these numbers, you can keep ahead of the outflow of people, by changing your content types or topics.

There are lots of different things to measure and keep track of, what other analytics do you pay special attention to?

Retweet After Me: Week of April 3, 2012

Here are my favorite social media reads this week!

Harley-Davidson Shatters Stereotypes on Twitter by Matt Wilson

Imagine the typical Harley-Davidson owner. Look a lot like a character from “Easy Rider”? Or maybe “Mad Max”? Well, wipe that image from your mind, because Harley Motor Co. is looking to prove that its customer base doesn’t fit any set profile. In a YouTube video released in February, the company encouraged followers to use the Twitter hashtag #StereotypicalHarley with the idea that there’s no stereotype at all. [ Read More ]

[HOW TO] 5 Ways To Create Social Landing Pages That Convert by Oil Gardner

Social landing pages are not the same as regular old landing pages. The idea of sharing content is not a “new” word-of-mouth-marketing (WOMM) concept. But the mechanisms now available to facilitate it are. In this post you’ll learn how to contemporize your landing pages with the latest social media techniques and widgets, and why it’s beneficial to do so. [ Read More ]

Facebook Photos: Now High Resolution, Four Times Larger by Alissa Skelton

Facebook has frequently changed the way it displays photos. Now Facebook is rolling out its greatest photo update yet. Facebook will display photos in high-resolution and allow full-screen viewing of images. The pictures will be crisper, higher quality and can be up to four times larger than before, Facebook announced. [ Read More ]

Twitter Updates TweetDeck, Allows Users to Edit and Retweet by Christina Warren

Still struggling in the wake of its acquisition by Twitter, TweetDeck has just issued an update to its desktop, Chrome and web apps that adds support for better list management, inline media support and improved retweeting support. [ Read More ]

Facebook Explains Its New Real-Time Insights by Matthew Creamer

In a matter of days, Facebook will begin rolling out a real-time version of Page Insights, the analytics tool that allows brands to keep tabs on their Facebook presence. Recently, Insights has been much maligned for reporting delays, but that should all be quieted with instantaneous reporting on page and post performance that will give brands a much improved level of control. [ Read More ]