Tag Archives: brands

Retweet After Me: Week of Dec. 11, 2014

4 Instagram Tools for Scheduling Instagram Updates by Christian Karasiewicz

Is Instagram a part of your social media marketing? Want to make posting to Instagram more convenient? Whether you’re in the middle of an event or on the road, there are scheduling tools to help you. In this article I’ll share four tools to schedule Instagram updates. [Read More]

Facebook Adds Groups App by Richard Procter

Facebook released a new app, Facebook Groups, on Tuesday designed to make it easier for users to interact with groups they’re already a part of on Facebook. [Read More]

How Your Business Can Build Brand Love by Shannon Miller

A recent Harvard Business study found that increasing customer retention by just 5% can increase profits by 95%. Statistics like this show the value of not only reaching new customers, but building on the relationships you’ve already developed with your current customers. [Read More]

5 Terrible Things That Happen If Brands Don’t Respond to Comments on Social by Social Control

The stakes for responding to your audience on social media channels has never been higher. One in six consumers on Facebook expects to be responded to within 30 minutes. However, 70% of consumer complaints made on Twitter are ignored and 80% of social media responses from brands are reported to take an average of 12 hours. [Read More]

Instagram tops 300 million active users, likely bigger than Twitter by Seth Fiegerman

Facebook’s billion-dollar Instagram acquisition is looking better and better. Instagram announced Wednesday that it now has more than 300 million monthly active users, up from 200 million in March. At that level, Instagram likely has about as many or more users than Twitter, which announced in October that it had 284 million active users in the third quarter. Either way, what’s clear is that Instagram’s user growth is far outpacing that of Twitter. [Read More]

Retweet After Me: Week of Feb. 18, 2014

Best [PR]actices by Geben Communications

Yesterday on my blog, Seen CEO Brian Zuercher talked about “interceptions,” or moments when brands capitalize on unplanned opportunities to interact with their customers. What better example of a perfectly executed interception than when Airbnb jumped on Twitter last week to come to the aid of Olympic journalists sharing their hotel troubles online? On Thursday, Airbnb tweeted: “Having #SochiProblems? Hotel lacking water? Floors? 500+ Airbnb listings in #Sochi are ready to welcome guests.” [Read More]

The Rise of Brands and Selfies [Infographic] by Nick Cicero

In 2013 the selfie became the ‘it’ word of social media. From TV morning show hosts and teenagers to athletes and heads of state, it seems that nearly everyone has been snapping photos of themselves for Facebook, Instagram, Twitter and more. New camera apps like FrontBack, Yak-It and others have been created solely for the purpose of satisfying this new passion to share ourselves with our friends in creative ways digitally. [Read More]

Confessions of big brand social media managers by Digiday Editors

Type “social media” into any online jobs board, and you will get thousands of job postings for social media managers, community managers, social media “rockstars” and so on. These days every brand and company has a social media presence, and, of course, that means that every brand and company has someone manning the brand’s social media accounts. But not every organization knows exactly what to do with its social media presence or what to realistically invest in or expect from its social media manger. [Read More]

How to Speed Up Your Content Curation Process by Cas McCullough

Do you want to share helpful content, but don’t know where to find it? Are you looking for tools to speed up your content curation process? In this article I’ll show you how to find and share relevant content in a snap. [Read More]

Instagram’s Blog for Business launches with tools, tips for marketers and news orgs by Sarah Evans

Today, Instagram announced a new resource for marketers and news organizations alike, The Instagram for Business blog. Their goal is to create a place where corporate Instagram users can access tips, tools and other resources for creating really great content–and, of course, to encourage more engagement. [Read More]

Retweet After Me: Week of Feb. 11, 2014

What brands should know about Facebook’s Paper by Courtney Gordner

The Internet has changed the way we communicate. This became increasingly true with Facebook’s announcement of its new app, Paper. Paper will allow users to view Facebook in a way that is more like reading a newspaper (with short updates, news stories, photos and videos) than scrolling through a social media feed. [Read More]

Content Marketing a Struggle from Start to Finish by Jennifer Stalzer

Digital is transforming the way brands are communicating with their customers. The most recent Nielsen’s Trust in Advertising report confirms that branded web sites are now the second most trusted format, a jump from fourth place in 2007. As communications and marketing professionals, how do we seize this opportunity without mucking it up? [Read More]

Top 8 Reasons Why Men and Women Use Facebook by Matt Petronzio

Facebook turned 10 on Tuesday, and with 1.23 billion monthly active users, 37 offices worldwide and more than 6,000 employees, it’s something to celebrate. But how are Facebook users actually using the social network after a decade? [Read More]

Instagram Video Done Right: 10 Inspiring Brand Examples by Katherine Leonard

Instagram video burst onto the scene in mid-2013, and in the months since we’ve seen good, bad and ugly video efforts from brands. The good news is that when companies do get it right, Instagram video efforts seem to pay off — according a study from Unruly Media, 40% of the most-shared Instagram videos are from brands. [Read More]

TV after-shows tap social media by Patrick Ryan

Like the ravenous zombies they tune in to watch each week, fans of AMC’s The Walking Dead have voracious appetites. But instead of gorging themselves on human flesh, fans get their fill with behind-the-scenes content and social-media interaction — two key components of after-shows such as Talking Dead (Sundays at 10 p.m. ET/PT), which returns tomorrow following The Walking Dead’s midseason premiere. [Read More]

Retweet After Me: Week of Nov. 19, 2013

Brand Snapchats: Worth It? by Christianna Giordano

Did everyone just think to themselves, “Hell, no?” Let me convince you otherwise. At first glance, Snapchat might seem irrelevant to brands; it has a disappearing content, a reputation for dirty photos, no direct ROI, so many are thinking, why bother? One word: engagement. [Read More]

Pew Social Media Study: 30% Of The U.S. Gets News Via Facebook; Reddit Has The Most News-Hungry Regular Users by Ingrid Lunden

The Pew Research Center is today releasing comparative numbers looking at how U.S. adults use social networking sites to read news (a follow-on from earlier research focusing on two specific sites, Facebook and Twitter). [Read More]

‘Popular Pins’ Now Available on Brand Websites by Kurt Wagner

Pinterest is opening its API to retailers who wish to embed pins directly on their websites, the company announced Thursday. A handful of Pinterest partners now have the option to surface their most popular pins directly on the homepage of their websites. Initial Pinterest partners include major brands like Walmart, Disney, Random House, Zappos and Mashable. [Read More]

Klout.edu? Sumpto Grabs $350K To Measure The Influence Of College Students by Rip Empson

When Sumpto launched in 2012, founder Ben Kosinski made a smart move, coining his startup as “the Klout for colleges.” At the time, the polarizing social currency company was still grabbing headlines, and the analogy made sense. Today, the analogy arguably has a little less relevance and perhaps a bit more baggage, but Sumpto continues to soldier on as a platform aimed at helping to measure the social influence of college students. [Read More]

Red Cross Apologizes for Tweeting False Typhoon Haiyan Image by Fran Berkman

The American Red Cross has patched up a mistake it made Monday. The organization used Twitter to share an image comparing the size of Typhoon Haiyan, a storm that killed an estimated 10,000 people in the Philippines over the weekend, to the continental United States, in which the typhoon dwarfed the nation. The tweet (embedded below) read, “A storm the size of typhoon Haiyan would cover nearly the entire continental U.S.” [Read More]

Retweet After Me: Week of March 20, 2012

Here are this week’s Retweet-worthy links written in the airport during one of my many delays yesterday! Enjoy!

What Higher Ed Can Learn from Encyclopaedia Britannica by Joshua Kim

Encyclopaedia Britannica announced today that it will cease publication of the 32-volume print edition. Going forward, the focus will be on Britannica’s digital properties. I worked for Britannica.com, the Encyclopaedia Britannica spinoff, from 1998 to 2001. This job gave me a close-up seat to witness the promise of the first dot-com gold rush (1999 and 2000), and the just as rapid crash when the bubble deflated (2001). I think that the story of Britannica, including this latest chapter to cease print publication, has some things to teach us in higher ed. [ Read More ]

What a New Pinterest Study Means for Brands by Matt Wilson

Pinterest has a reputation for being a place where arts and crafts, home décor, fashion and food dominate the landscape. Now, the numbers prove it. [ Read More ]

12 Top Community Managers Share Their Tips for Better Engagement by Lauren Drell

Engagement is one of the most talked about metrics for ROI. Some argue that the raw number of “Likes”, comments and retweets don’t mean anything. Instead, they point to a fans’ level of investment, loyalty and engagement to determine whether social media is “paying off.” A community manager — or social media manager or brand manager, etc. — is responsible for growing this community, providing interesting content and increasing engagement, which should ultimately lead to increased revenue. [ Read More ]

Higher Ed at SXSW Packs the House storified by Rob Evans

@lizgross144 and @debmaue pulled together a great wide-ranging discussion about the challenges and solutions for using social media as a college or university. [ Read More ]

The Timeline Checklist All Facebook Pages Must Have by Jasper Krog

Creating a successful Facebook page requires more than just a few clicks, especially with the new timeline design. Even before timeline, there were so many things to consider that we’d found it helpful to create a checklist for pages. [ Read More ]

Facebook Timeline for Brands: What it Means for Higher Ed

As most people know, Facebook Timeline for Brands was released to page admins yesterday. If you’re like me, you’ve been planning and scheming based on the rumors of what Timeline could have possibly looked like. Picking out cover images, thinking about how the changes will effect your content strategy, how will you decide what to pin to the top of your timeline and what to highlight, in addition to keeping all the new terms straight in your head! But now it’s here!

So, how do all these upgrades change the game?

The Look

The first noticeable change is of course the general look of the page. You have more real estate! This is a definite win. With the cover images, you can prominently display the beauty of your campus, or create a graphic that plays directly into a campaign you are running. There are almost endless possibilities. The only limitation, is that your cover image can’t be a majority of text. Facebook doesn’t want you dipping into their advertising revenues. However, as someone who doesn’t have a social media advertising budget because of the type of funding that my office receives, this is a huge improvement.

I would argue that this is even better than having a landing page, although I know many will disagree. Only people who haven’t liked your page automatically see your landing page, but once you have a committed user, they see your wall upon visiting your page. The cover image is always the first thing any one will see, no matter what their like status is.

Messages

When I first saw the messages button on my page, I was ecstatic! Did Facebook read my mind and find one of my biggest wants for a brand page? No, in fact, they didn’t. Profile users can now message page admins, and they can respond back, however, pages can not initiate the conversation. The reasoning being that spam in user’s inboxes would be out of control. I agree with this reason, however, can’t just the good admins who understand spamming is bad have the ability to reach out?

I know, I kind of seem obsessed with this, but I have good reason. On the Texas Tech page, we do not allow profanity (as most admins don’t), and if we remove a comment because of a curse word or two, I message them and ask them to repost without the curse words. That sounds fantastic, and most of the time, it works out fine. But sometimes, people are very angry, and I don’t always want my full name and everything about myself attached to the message I am sending. That is where being able to send messages as the page would be a huge improvement. Alas, it has not been added, so I will continue on.

Highlighting and Pinning Posts

These might be the two things I am the most excited about! Who doesn’t want to give their content more staying power? I don’t know anyone who doesn’t. Some things you post are more evergreen, or are more important than others, that’s just fact. Now page admins have the ability to make those things that are more important than others look more important, and stick around longer. Can’t get much better than that! I think this is even more important when you factor in how often higher ed pages can post and get the engagement they are looking for. (By the way: If you haven’t checked out these two articles by Blue Fuego, How much is too much on Facebook? and 2011 State of Higher Ed Facebook Pages you’re missing out on some good research!)

Resources

Here are also some good resources on Timeline for Brands that might help you get up and running!