Retweet After Me: Week of Feb. 18, 2014

Best [PR]actices by Geben Communications

Yesterday on my blog, Seen CEO Brian Zuercher talked about “interceptions,” or moments when brands capitalize on unplanned opportunities to interact with their customers. What better example of a perfectly executed interception than when Airbnb jumped on Twitter last week to come to the aid of Olympic journalists sharing their hotel troubles online? On Thursday, Airbnb tweeted: “Having #SochiProblems? Hotel lacking water? Floors? 500+ Airbnb listings in #Sochi are ready to welcome guests.” [Read More]

The Rise of Brands and Selfies [Infographic] by Nick Cicero

In 2013 the selfie became the ‘it’ word of social media. From TV morning show hosts and teenagers to athletes and heads of state, it seems that nearly everyone has been snapping photos of themselves for Facebook, Instagram, Twitter and more. New camera apps like FrontBack, Yak-It and others have been created solely for the purpose of satisfying this new passion to share ourselves with our friends in creative ways digitally. [Read More]

Confessions of big brand social media managers by Digiday Editors

Type “social media” into any online jobs board, and you will get thousands of job postings for social media managers, community managers, social media “rockstars” and so on. These days every brand and company has a social media presence, and, of course, that means that every brand and company has someone manning the brand’s social media accounts. But not every organization knows exactly what to do with its social media presence or what to realistically invest in or expect from its social media manger. [Read More]

How to Speed Up Your Content Curation Process by Cas McCullough

Do you want to share helpful content, but don’t know where to find it? Are you looking for tools to speed up your content curation process? In this article I’ll show you how to find and share relevant content in a snap. [Read More]

Instagram’s Blog for Business launches with tools, tips for marketers and news orgs by Sarah Evans

Today, Instagram announced a new resource for marketers and news organizations alike, The Instagram for Business blog. Their goal is to create a place where corporate Instagram users can access tips, tools and other resources for creating really great content–and, of course, to encourage more engagement. [Read More]

Retweet After Me: Week of Sept. 10, 2013

How Curation Fits into your Marketing Mix Part 2: 8 Tips for Successful Content Curation by Pawan Deshpande

Our last post introduced you to the concept of content curation and included some examples of curation in action. Now that you have a feel for what curation is all about and how it fits into your marketing mix, let’s dive into some tips and tricks for effective and ethical curation. [Read More]

What the Latest Facebook News Feed Changes Mean for Your Business by Kate Rose

Another day, another Facebook tweak! Last week, Facebook announced a number of changes to the way that the Newsfeed works. This time, it won’t look any different; but the coding underlying what each user sees has changed, so the content of the news feed will be a little different. [Read More]

11 practical, use-them-right-now tips that will help you produce better Instagram Videos by Faves + Co

Back in June, we offered a few tips for making Instagram Videos, but we’ve learned so much since then. Telling stories via video in 15 seconds (or less) is truly an art form and presents new challenges and opportunities for content producers. Now that you can upload pre-recorded content to Instagram, there’s unlimited potential to how you can create and share your world. [Read More]

The One Reason Every Blogger Should Use Google+ by Steve Cooper

Once again this week I was asked by a colleague why they should care about Google GOOG +0.02%+. This is a person who regularly publishes content, already has a full plate and wanted to be convinced why she should take up another social network. A scenario that’s all too familiar with many people I come in contact with. To expedite the conversation, I have one simple response that will make setting up your Google+ page worth your time: Google Authorship. [Read More]

Why Twitter’s New Conversations View is a Big Deal and Why it Matters for its IPO by Om Malik

Twitter wants to go public and in order to do so, it needs to grow really fast – both in terms of revenues and users. And in order to do so, it needs to cut ties with the past and look at the normals. [Read More]