Tag Archives: content marketing strategy

Retweet After Me: Week of Mar. 4

In Communications, Privacy And Security Are Illusions by Bob Ackerman

President Obama has tried for three years to persuade Congress to pass a cybersecurity bill. The president went so far as to highlight his cybersecurity proposals to a prime-time audience during his recent State of the Union address. And in the wake of the massive Sony hack, the political climate may finally have shifted in his favor. [Read More]

8 Amaze-Balls Things You Can Learn From Twitter’s FREE Analytics Tool by Aaron Lee

If you want to manage your success on Twitter, you need to measure what’s working & not working. You can do that for free with Twitter’s built-in analytics tool. [Read More]

‘U.S. News & World Report’ Backs Best Colleges Rankings with Facebook’s Interest Targeting by David Cohen

U.S. News & World Report used Facebook’s interest targeting tool for publishers to help promote its annual Best Colleges rankings to the appropriate Facebook users. Facebook strategic partner manager, news Meghan Peters said in a Facebook Media blog post that U.S. News & World Report social media editor Lauren Boyer used interest targeting to focus on Facebook users who had expressed interest in the top five schools on each ranking list. [Read More]

The 7 Steps to a ‘Good-to-Great’ Content Marketing Strategy by Justin McGill

If it’s starting to feel to you like every visit you make to Facebook these days is full of videos, you are not alone. Facebook today reported in a strong set of Q4 earnings that there are 3 billion videos viewed on its site each day. With the company also reporting daily active users of 890 million, this works out to more than 3 videos per day. [Read More]

An Inside Look at Facebook’s New Ads Manager iOS App by Tim Peterson

Sorry Android friends, Facebook’s Ads Manager is not ready for you yet. Power Editor geeks, this is not a replacement, but a handy app to manage stats and boost posts. But everyone else who is trying to grow their business on Facebook, you’re in luck! No need to lug your laptop around to manage your Facebook ads, except for set-up tasks and deep reporting, when you really don’t want to be using your phone. [Read More]