Quotables: Brian Solis

“Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.”

-Brian Solis, Engage!

 

Quality Over Quantity Counts in Social Media Channels

social-media-channels

Every time a new social media channel starts to become popular, or sometimes even before, blog posts start popping up everywhere about why you HAVE to be on that new channel immediately or your entire social strategy will end up in the toilet. Those people make me laugh because how do they know what will kill my social strategy? The point is, quality counts over quantity. We’ve all heard it, but it also applies to social media. Here are the questions you should ask yourself before jumping in with a presence on the “next big social media channel.”

Does the New Channel Fit with your Strategy?

Not every channel fits every strategy. There’s no other way to say it than that. If your strategy includes targeting men, then Pinterest is probably not the place for you. Look at your goals, and if you think this new channel will help you accomplish them, then it’s worth a look. If not, then the answer is simple. Don’t jump in!

Do You Already Have a Channel with the Same Features?

Vine, Instagram and YouTube all do varieties of the same thing: video. Be strategic in the channels you pick. If you have diverse enough content to sustain different video content on all three channels, and you have a distinct purpose for being on all three, go for it! But I think for the majority of us, that’s not feasible. Pick one channel in each category and commit to it.

Does Your Content Fit There?

Some content is better discussed in words, other content looks great in pictures, and even others dominate video. Whatever your content lends itself to, make sure your social channels will let it shine. Type of content isn’t the only thing, though, subject of content matters, too. Make sure the audience on the new channel wants to hear the subject you have to talk about.

Do You Have the Manpower to Maintain Another Channel?

Even if all these other answers point to yes, if you don’t have the time and ability to properly maintain another channel, the answer should still be no. Throwing things together, and not giving the audience you have what they deserve is detrimental, rather than helpful. If you can write content that is diverse and interesting, it may be the correct decision to hold off on joining another social media channel.

4 Tools to Organize Social Media Content

Organization is something I believe is very personal. Each and every person has an organization structure that makes sense and works for them. At the same time, I think that we can all learn ways to improve what is working for us, and in order for that to happen, people have to share what they’re doing! So this week I’m going to share how I organize my social media content, and other communications I’m responsible for. I hope you’ll share what works for you, too!

Argyle Social

argyle

I don’t know how many times I’ve talked about Argyle Social, but it’s a lot. I really love the content calendar/scheduling platform, and it makes everything about keeping track of content easier for me. I have to make it work for me a bit, since Argyle currently doesn’t support posting to LinkedIn Company Pages, Tumblr, Instagram or using the targeting features of Facebook, but just being able to save draft posts for those things helps me schedule out the day. I use Argyle to show me my micro-view of social media content.

Google Calendar

google-calendar

While I use my Exchange calendar that is included with my work email address for my personal schedule, I use a Google Calendar to mark different communications or marketing plans that I have committed content to. I know that sounds kind of weird, but as our office is responsible for the entire university’s communications, I work with four PR people who have beats of each college and area on campus. They write communications plans for a variety of events and topics, and I add what social media I think is appropriate to that plan. After that, I have to follow through, so I add those social media pieces to the Google Calendar. It also includes things like when other advertisements and marketing pieces are running, so I can make sure to talk about them on social media. You can see I add a ton of things to it! I use Google Calendar to show more of a macro-view of my social media content.

Basecamp

basecamp

I mentioned our PR people, but our office also has an editor, a video team, a photographer and graphic designers. All of these people are necessary to make our news site run. As a group, they use Basecamp to keep track of stories, videos, news releases, advisories and pitches. I use their calendar to let me know when stories I want to feature on social media are coming out. I typically transfer this content straight into Argyle Social as a draft, to become a placeholder for when the news story is released.

Todoist

todoist

While this isn’t specifically a tool I use for social media, it definitely keeps me organized with everything in my life. Typically I use Todoist to keep track of social media-related things, reminding myself to update cover images, telling my social media interns something, or telling myself to add that piece of content I thought about while at the grocery store. Also, while my main role is social media, I am also responsible for a lot of different types of communications and marketing. Without Todoist, it would be a lot harder to get every thing done! Todoist is the most easy-to-use to do list I’ve come across, and I love that it’s fully featured, but you can use what works for you. I hate it when I’m forced into something that doesn’t work for me, but Todoist doesn’t do that! I also really love the mobile app, and the reminders I get through being a premium member ($3/month). It helps me prioritize everything going on, from my school work for my master’s, things I need to do around the house, and all of my work tasks. You just can’t beat it!

So what do you use to organize your social media content? Anything else others should consider, or do you use one of these tools is a different way?