Tag Archives: conversion

Retweet After Me: Week of Oct. 8, 2013

How To Convert Social Media Fans Into Foot Traffic by Lauren Fernandez

Your social content across the board should be treated as a type of ad. Witty content with a photo of product? You want it to cause an action. Promotion that you want to have a WOM domino effect? You are indirectly advertising to them. Manipulation through data is key to get people into the stores. [Read More]

AP Style in the Digital Age by BurrellesLuce

Just because modern technology has abbreviated our language with “GTG,” “BRB” and “IDK” (all AP-approved, thx) doesn’t mean that modern professional PR writers should throw vowels to the wind. [Read More]

Snapchat’s next big thing: ‘Stories’ that don’t just disappear by Ellis Hamburger

Snapchat CEO Evan Spiegel’s hands are shaking as he points to his iPhone. He’s unmistakably nervous, and not in a sweaty, early-Mark Zuckerberg kind of way. There must be a lot on his mind as the young CEO of a company bounding toward a $1 billion valuation — a company that has changed the course of being a teenager in the year 2013. Spiegel brushes off Snapchat’s latest bragging right: the service sees 350 million snaps sent per day. He seems anxious, as if he’s about to interview for a job or deliver a commencement speech to his graduating class. [Read More]

People more likely to share mobile location information with companies to get discounts, deals and customer service support by Faves & Co.

How concerned are you with sharing your location with businesses from your mobile device? A new study says almost half of respondents are willing to share their location information with companies. They do so in order to get things like relevant offers, timely alerts and to connect with customer service. [Read More]

What Are the Targeting Options on Paid Social Media by TBG

Check out this awesome infographic! [Read More]