Retweet After Me: Week of Mar. 25, 2014

Department-Level Content Strategy by Erin Martin

Last year, I scraped up enough funding to attend Confab Higher Ed, the inaugural higher education content strategy conference held in Atlanta. As I was wandering around, meeting inspiring folks and talking shop with people who get it — who see the value in thoughtful, mindful online communication — I kept getting asked a question over and over. “You work for a department — like, directly with faculty?” Imagine an excited, incredulous face. [Read More]

Could Snapchat be the Next Big Trend in Student Marketing? by Patrick Quinn

Social media marketing has become a necessary resource in the realm of student recruitment but that doesn’t mean it isn’t a constant challenge to stay on top of the latest trends. It sometimes seems like a giant game of tag, chasing students and prospects to the next hot platform for a chance to communicate with them. We wrote recently about widely reported findings that teens are flocking away from Facebook, citing privacy concerns and the “uncoolness” of parents liking their posts. One emerging social media contender that has won significant enthusiasm among the 13-25 demographic is photo messaging app, Snapchat, currently top of the free Apple App chart. [Read More]

Facebook Reportedly Slashing Organic Reach for Pages by Melissa Hoffmann

Facebook is reportedly slashing organic reach for Pages, a move that could have a sweeping impact on brands that have spent big on the social platform as well as local companies that have worked hard with limited resources to develop often modest fan bases. [Read More]

Innovative Approaches to Student Admissions by Patrick Quinn

In the world of higher education, the beginning of March means that application deadlines for next fall’s admissions are fast approaching, if they haven’t already passed. Admission decisions actually began being released before Christmas for rolling, early and priority applications at some American colleges that believe the first acceptance letter a student receives is most likely to be acted upon. As the percentage of students sending out three or more applications has been steadily rising every year, some schools are taking innovative approaches to increasing the likelihood that their offers are accepted, thereby optimizing the admissions yield. [Read More]

The Secret To Airbnb’s Freakishly Rapid Orgy Response: “Scenario Planning” by Ian Allen

Airbnb uses strategic thinking to shield the company–and its renters–against scandals such as orgies, prostitution, and even suicides. Airbnb host Ari Teman handed over the keys to his Manhattan apartment last Friday to a guest visiting New York ostensibly for a wedding. But when Teman returned to his apartment that evening, he was aghast to learn that the guest had rented his apartment so he could host an all-night orgy that was open to the public. [Read More]

Retweet After Me: Week of Mar. 11, 2014

Social Media Crisis Management: A No-Nonsense Guide by Mack Collier

Past Social Media dramas involving The Red Cross, Groupon and Kenneth Cole are good reminders of the importance of having a solid social media crisis management plan in place. At its very basic level, the proper handling of a social media crisis should consist of two things. [Read More]

The first fully integrated polling and survey option on Tumblr by Nick Cicero

Social survey and VegasTechFund company Wedgies announced a partnership with Tumblr today bringing fully functional polls and surveys to publishers of the Yahoo owned microblogging platform. Tumblr users publish 94.1 million posts per day. And at least 70 percent of Tumblr’s users spend their time in the dashboard, or the backend where actual content creation takes place. Until now, publishers could not share a poll to Tumblr and have it work interactively on Tumblr blogs or in the Tumblr Dashboard. [Read More]

Free Design Resources To Upgrade Your Community Management Game by Tony Hymes

When you’re working in the digital world, companies spend a lot of time on design. Scratch that, in any world, companies spend a lot of time on design, for their branding, their products, their functions, everything. A community manager should do the same. [Read More]

‘Honest University Commercial’ Provides A Brutally Funny Education In Cost by William Goodman

While going to college or university can provide many with the tools they might need to succeed, it also tends to give people something far less worthwhile: lots of debt. Which is just part of what Ryan Higa, better known as Internet personality Nigahiga, pokes fun at in this parody college commercial above that plays upon all the cliches you’ve seen before in higher education advertisements and blends with tongue-in-cheek and far less ideal elements that come from pursuing a bachelors or otherwise. [Read More]

17 Rules of Engagement to Create a Love Affair Between Your Brand and Buyer by Barry Feldman

Yes, this is a story about building your business. The points I’ll make might appear to be about turning people on. They are indeed. We call this social media. It may seem I’m talking about courtship. I am. It’s often referred to as lead nurturing. You’ll gather my lesson here today is about commitment. Right you are. You can call that buying. [Read More]

Retweet After Me: Sept. 17, 2013

Facebook and LinkedIn Figure Out What PR Pros Have Known For Years by Chad Pollitt

LinkedIn’s stock price has doubled this year and Facebook’s grew by 42 percent. Both companies are surging because they’ve outperformed expectations by growing revenue. They’ve also recently added new ways to advertise – sponsored updates for LinkedIn and mobile newsfeed ads for Facebook. While LinkedIn has multiple revenue streams, Facebook’s is primarily driven by paid media buys. Both social media sites rely on selling advertising to drive some portion of their revenue. [Read More]

How to Use Twitter Hashtags in a Crisis by Chris Syme

You’ve seen those tweets—the ones where #every #other #word has a #hashtag. Because a hashtag draws attention to a person, place, or thing, tweets overloaded with hashtags are confusing. According to a recent report from Hubspot, tweets with two hashtags get 21 percent more engagement than those with three or more. Not really a surprising factoid. But, there is more to the science of hashtags than just numbers, especially in a crisis. Here are some quick tips on how to use Twitter hashtags in a crisis. [Read More]

Twitter Expands Lead Generation Cards to All Businesses by Todd Wasserman

After a limited test in May, Twitter on Thursday announced it is opening up its Lead Generation Cards to all businesses. The Cards let businesses register users and their emails for promotions or memberships directly within a tweet. When you click to expand the tweet, you’ll see an option to sign up with your Twitter handle and connected email already filled out.[Read More]

Twitter Co-Founder Evan Williams Lays Out His Plan For The Future Of Media by Gregory Ferenstein

Twitter Co-Founder Evan Williams has an ambitious new plan: to shift our daily reading habits away from consuming incremental news bites and towards engaging with enlightened ideas curated by an intelligent algorithm. Ordinarily, such a goal would seem utopian, were it not for the fact that Williams is among a handful of Internet pioneers who have disrupted the media industry multiple times. [Read More]

The Dos and Don’ts of Pitching Journalists on Social Media by Zoe Fox

Social media is a blessing and a curse when it comes to pitching journalists. While Twitter, Facebook, LinkedIn, Foursquare and Instagram — yes, Foursquare and Instagram pitches happen — present many new opportunities to forge connections, it’s very easy to step onto inappropriate turf. [Read More]

Virgina Tech Verdict Ups the Ante for All Universities

Yesterday, a jury ruled that Virginia Tech was negligent while handling and releasing information during the 2007 mass killings on campus. The university maintains that they did as much as they could to the best of their abilities. And I honestly believe that is the case. Hindsight is 20/20, and sure they could have handled this better, but that doesn’t mean they weren’t trying their best.

However, this verdict doesn’t just affect Virginia Tech. This affects colleges around the country.

The shootings that happened at Virginia Tech could happen anywhere, at any university. Most universities have emergency plans in place that cover these kinds of situations, and drill and practice them on a regular basis. Staff are trained on what to do and what their roles are in the emergency plan, but training only goes so far. Nothing could ever simulate the chaos I am sure surrounds an actual event like this.

The verdict in this case ups the ante for all of us involved in emergency communications, in addition to administrators. We all know the importance of having a clear, concise message with all the facts, but if it doesn’t include all the facts, or it’s not sent out quickly, that means you were negligent. That’s a tough one to swallow, be perfect, or it’s wrong.

So we should all use this opportunity to better prepare ourselves for the unforeseeable. Here are some links that relate to crisis and emergency communications.

So what do you think of the verdict?