While trying to speed up its iOS and Android apps, Facebook accidentally stripped out too much data about news feed posts by Pages. This caused Page Insights to be misreported, leading admins to believe their posts reached fewer people than they actually did, in most cases. Bug fixes are now rolling out and accurate data will flow into Page Insights starting Monday. [ Read More ]
If you like direct response ads and blue links and tired display ads, don’t talk to Tumblr. But if you’re a creative who’s dying to get clients off their click addiction and do some truly great brand advertising, give Tumblr a call. [ Read More ]
If you were on Twitter after the Oscars then you are aware of “The Tweet.” It was sent out at 8:42PST and taken down within an hour of being posted. Its content divided Twitter users between defenders of satire and those standing up for a 9-year-old Oscar nominee. [ Read More ]
We know, we know: You’re already on LinkedIn and Twitter, and of course you’re on Facebook. Maybe you even joined the early adopters in trying out Google+. How many hours a day can a person be expected to be social? [ Read More ]
If you listen to what’s being said out there about measuring social media, you’re bound to hear everything from, “You must measure,” to, “It’s impossible to measure.” Personally, I find myself in between these two methodologies, thinking, “Measuring is important, but doesn’t replace intuition and gut feelings.” So where do you start measuring your social media? Here are a few key metrics to pay attention to, and some great tools for measuring your success.
If you’ve ever taken a look at the Facebook Insights for your brand page, you know there are quite a few numbers available, especially if you export the data. But there is a way to get a quick sense of how your Facebook posts are doing, by looking at the number of engaged users. This is a key metric that I look at, and have in my goals. I also like to take a look at the virality of those posts. This is the percentage of people who have created what Facebook calls stories out of the number of people who saw the post. This is a good way to see how posts have spread.
Twitter doesn’t have any built-in analytics, but there are other opportunities to look at how your content is fairing out in the world. Retweets and favorites seem like an obvious way to measure, but this, again, measures engagement, which is a key metric in social media. Recording these numbers, along with replies, is a great way to start to get a grasp on measuring.
Tools to Measure
HootSuite has some great stats, even in the free version. HootSuite uses the Ow.ly link shortener, which opens up some possibilities of measuring what happens with your tweeted content. The Ow.ly Click Summary will break down clicks by region, rank the most popular tweets, and the top referrers.
I know what you’re saying, Google Analytics measures web traffic not social traffic! And this is partially true. But Google Analytics also includes a social section in which you can measure social clicks to your website. I use this feature all the time, since part of my social strategy is pushing traffic to our university’s news site. I can see exactly how much traffic came from social sources. Now, this doesn’t mean that the university’s social presences can claim all that traffic, but it’s still informative, especially if you combine it with one of the other measuring tools I’ve discussed.
I’ve fallen in social media love, or at least that’s what I told my boss the minute after I finished watching a demo of Argyle Social. For someone who wants the highest level of organization possible when it comes to social media (which can be hard), this is the tool to make it happen. But that’s for a different blog post. One of the best parts about Argyle Social is the analytics it has built in. You can organize your content into campaigns, and also set goals for conversions. I especially love being able to see all of my stats in one place. Argyle Social is a paid solution, but I found it to be reasonably priced for my needs.
Have you started measuring your social media efforts? What are you using to measure?
Imagine the typical Harley-Davidson owner. Look a lot like a character from “Easy Rider”? Or maybe “Mad Max”? Well, wipe that image from your mind, because Harley Motor Co. is looking to prove that its customer base doesn’t fit any set profile. In a YouTube video released in February, the company encouraged followers to use the Twitter hashtag #StereotypicalHarley with the idea that there’s no stereotype at all. [ Read More ]
Social landing pages are not the same as regular old landing pages. The idea of sharing content is not a “new” word-of-mouth-marketing (WOMM) concept. But the mechanisms now available to facilitate it are. In this post you’ll learn how to contemporize your landing pages with the latest social media techniques and widgets, and why it’s beneficial to do so. [ Read More ]
Facebook has frequently changed the way it displays photos. Now Facebook is rolling out its greatest photo update yet. Facebook will display photos in high-resolution and allow full-screen viewing of images. The pictures will be crisper, higher quality and can be up to four times larger than before, Facebook announced. [ Read More ]
Still struggling in the wake of its acquisition by Twitter, TweetDeck has just issued an update to its desktop, Chrome and web apps that adds support for better list management, inline media support and improved retweeting support. [ Read More ]
In a matter of days, Facebook will begin rolling out a real-time version of Page Insights, the analytics tool that allows brands to keep tabs on their Facebook presence. Recently, Insights has been much maligned for reporting delays, but that should all be quieted with instantaneous reporting on page and post performance that will give brands a much improved level of control. [ Read More ]