Retweet After Me: Week of April 3, 2012

Here are my favorite social media reads this week!

Harley-Davidson Shatters Stereotypes on Twitter by Matt Wilson

Imagine the typical Harley-Davidson owner. Look a lot like a character from “Easy Rider”? Or maybe “Mad Max”? Well, wipe that image from your mind, because Harley Motor Co. is looking to prove that its customer base doesn’t fit any set profile. In a YouTube video released in February, the company encouraged followers to use the Twitter hashtag #StereotypicalHarley with the idea that there’s no stereotype at all. [ Read More ]

[HOW TO] 5 Ways To Create Social Landing Pages That Convert by Oil Gardner

Social landing pages are not the same as regular old landing pages. The idea of sharing content is not a “new” word-of-mouth-marketing (WOMM) concept. But the mechanisms now available to facilitate it are. In this post you’ll learn how to contemporize your landing pages with the latest social media techniques and widgets, and why it’s beneficial to do so. [ Read More ]

Facebook Photos: Now High Resolution, Four Times Larger by Alissa Skelton

Facebook has frequently changed the way it displays photos. Now Facebook is rolling out its greatest photo update yet. Facebook will display photos in high-resolution and allow full-screen viewing of images. The pictures will be crisper, higher quality and can be up to four times larger than before, Facebook announced. [ Read More ]

Twitter Updates TweetDeck, Allows Users to Edit and Retweet by Christina Warren

Still struggling in the wake of its acquisition by Twitter, TweetDeck has just issued an update to its desktop, Chrome and web apps that adds support for better list management, inline media support and improved retweeting support. [ Read More ]

Facebook Explains Its New Real-Time Insights by Matthew Creamer

In a matter of days, Facebook will begin rolling out a real-time version of Page Insights, the analytics tool that allows brands to keep tabs on their Facebook presence. Recently, Insights has been much maligned for reporting delays, but that should all be quieted with instantaneous reporting on page and post performance that will give brands a much improved level of control. [ Read More ]

Retweet After Me: Week of March 20, 2012

Here are this week’s Retweet-worthy links written in the airport during one of my many delays yesterday! Enjoy!

What Higher Ed Can Learn from Encyclopaedia Britannica by Joshua Kim

Encyclopaedia Britannica announced today that it will cease publication of the 32-volume print edition. Going forward, the focus will be on Britannica’s digital properties. I worked for Britannica.com, the Encyclopaedia Britannica spinoff, from 1998 to 2001. This job gave me a close-up seat to witness the promise of the first dot-com gold rush (1999 and 2000), and the just as rapid crash when the bubble deflated (2001). I think that the story of Britannica, including this latest chapter to cease print publication, has some things to teach us in higher ed. [ Read More ]

What a New Pinterest Study Means for Brands by Matt Wilson

Pinterest has a reputation for being a place where arts and crafts, home décor, fashion and food dominate the landscape. Now, the numbers prove it. [ Read More ]

12 Top Community Managers Share Their Tips for Better Engagement by Lauren Drell

Engagement is one of the most talked about metrics for ROI. Some argue that the raw number of “Likes”, comments and retweets don’t mean anything. Instead, they point to a fans’ level of investment, loyalty and engagement to determine whether social media is “paying off.” A community manager — or social media manager or brand manager, etc. — is responsible for growing this community, providing interesting content and increasing engagement, which should ultimately lead to increased revenue. [ Read More ]

Higher Ed at SXSW Packs the House storified by Rob Evans

@lizgross144 and @debmaue pulled together a great wide-ranging discussion about the challenges and solutions for using social media as a college or university. [ Read More ]

The Timeline Checklist All Facebook Pages Must Have by Jasper Krog

Creating a successful Facebook page requires more than just a few clicks, especially with the new timeline design. Even before timeline, there were so many things to consider that we’d found it helpful to create a checklist for pages. [ Read More ]

Facebook Timeline for Brands: What it Means for Higher Ed

As most people know, Facebook Timeline for Brands was released to page admins yesterday. If you’re like me, you’ve been planning and scheming based on the rumors of what Timeline could have possibly looked like. Picking out cover images, thinking about how the changes will effect your content strategy, how will you decide what to pin to the top of your timeline and what to highlight, in addition to keeping all the new terms straight in your head! But now it’s here!

So, how do all these upgrades change the game?

The Look

The first noticeable change is of course the general look of the page. You have more real estate! This is a definite win. With the cover images, you can prominently display the beauty of your campus, or create a graphic that plays directly into a campaign you are running. There are almost endless possibilities. The only limitation, is that your cover image can’t be a majority of text. Facebook doesn’t want you dipping into their advertising revenues. However, as someone who doesn’t have a social media advertising budget because of the type of funding that my office receives, this is a huge improvement.

I would argue that this is even better than having a landing page, although I know many will disagree. Only people who haven’t liked your page automatically see your landing page, but once you have a committed user, they see your wall upon visiting your page. The cover image is always the first thing any one will see, no matter what their like status is.

Messages

When I first saw the messages button on my page, I was ecstatic! Did Facebook read my mind and find one of my biggest wants for a brand page? No, in fact, they didn’t. Profile users can now message page admins, and they can respond back, however, pages can not initiate the conversation. The reasoning being that spam in user’s inboxes would be out of control. I agree with this reason, however, can’t just the good admins who understand spamming is bad have the ability to reach out?

I know, I kind of seem obsessed with this, but I have good reason. On the Texas Tech page, we do not allow profanity (as most admins don’t), and if we remove a comment because of a curse word or two, I message them and ask them to repost without the curse words. That sounds fantastic, and most of the time, it works out fine. But sometimes, people are very angry, and I don’t always want my full name and everything about myself attached to the message I am sending. That is where being able to send messages as the page would be a huge improvement. Alas, it has not been added, so I will continue on.

Highlighting and Pinning Posts

These might be the two things I am the most excited about! Who doesn’t want to give their content more staying power? I don’t know anyone who doesn’t. Some things you post are more evergreen, or are more important than others, that’s just fact. Now page admins have the ability to make those things that are more important than others look more important, and stick around longer. Can’t get much better than that! I think this is even more important when you factor in how often higher ed pages can post and get the engagement they are looking for. (By the way: If you haven’t checked out these two articles by Blue Fuego, How much is too much on Facebook? and 2011 State of Higher Ed Facebook Pages you’re missing out on some good research!)

Resources

Here are also some good resources on Timeline for Brands that might help you get up and running!