Retweet After Me: Week of Feb. 5, 2014

Great Social Media Idea: Bringing Social to the “Real World” (Part 2) by Joe Kuffner

A few months ago, I highlighted a wonderful article by Matthew Anderson of Western Washington University, in which he discussed a small, yet powerful thing he did with WWU’s Twitter – hand-delivering coffee to a student who had just a few minutes prior tweeted about being tired and not having time to get coffee before class. [Read More]

Content Marketing a Struggle from Start to Finish by eMarketer

59% of marketing professionals will increase efforts this year. Content marketers are looking to shift efforts to include more curation, research suggests, but every step along the journey is a struggle. [Read More]

3 Ways to Use Google+ to Increase Search Rankings by James Thomas

Do you want to increase your search rankings? Did you know your Google+ page and profile could help? Google+ can help you increase search rankings for your website, but you have to take the time to optimize your page, profile and content. [Read More]

The New Link for the Mobile Ad Era by Tom Simonite

Being able to easily link to content inside mobile apps could make them easier to use and also boost the mobile ad industry. In the beginning there was the Web, a thicket of virtual pages connected by hyperlinks that enabled blogging to flourish and companies like Google to make piles of money by directing people where advertisers wanted them to go. Today mobile apps increasingly rule our free time and require us to dive into separate, walled-off digital containers that don’t link up. [Read More]

The Confluence Of Content And Social Media: Insights For Success In 2014 by Jayson DeMers

One study has suggested that as many as 90% of American small businesses are on social media today. Social media has taken hold in the business world: it’s one of the easiest ways to reach new customers, and one of the three pillars of SEO in 2014. It’s also low cost and has a fairly low barrier to entry. The accessibility of social media sites is a boon, especially for eCommerce sites that need to constantly reach new customers and stay connected with existing customers about new products and sales. [Read More]

YouTube Comments Make Google+ Pages Even More Important

youtube-googleplus-comments

YouTube comments recently received a big upgrade, and there are quite a few changes, and definitely some that may alter brand management. YouTube is now much more connected to Google+, and that has implications, and hopefully opportunities!

Top Comments

While there has been a top comments section on YouTube, the comments listed aren’t always the most relevant to the video. But now comments on YouTube are personalized to you! Comments that are moved to the top are those by the video creator, YouTube “celebrities,” engaging discussions, and people in your Google+ circles. This helps to bring the most relevant comments to the top, and push the others down.

I also discovered that when you post a video to Google+, it automatically adds it as a comment on YouTube. Talk about an easy way to increase your chances for more engagement! I can definitely see how this would help conversations grow. I’m excited to see if it works!

Moderating

YouTube has caught up with the times on this front. Comments can now have auto-block for certain words, there are new tools for reviewing comments before they’re posted, and you can pick certain people to have comments auto-posted. Many more options available, to hopefully make moderating a bit easier! The auto-block feature is probably the one I’ll be implementing first, it’s a no brainer to me.

Merging Accounts

The catch: you must have a Google+ profile or page attached to your YouTube account. You can make this change in the settings of your YouTube account. If you want to connect a Google+ page, you’ll need to make your YouTube account a manager of the Google+ Page. If both are under the same account, you should be good to just connect them. This is where I ran into issues, as Texas Tech’s Google+ and YouTube weren’t under the same account. I found a glitch while trying to connect the two accounts, and my awesome Google+ Education Team rep assisted with the merging.

So what do you think? Are you excited for the accounts to be merged, or do you want Google+ to stay out of your YouTube?

Retweet After Me: Week of Sept. 3, 2013

Here’s another round up of good-to-know information for you!

Google Plus for Business – The Google Plus Features You Should Know by Evan LePage

Only a few months ago, Google Plus underwent a serious redesign. The major changes, coupled with the fact that many people are only now starting to get themselves and their businesses on the network, mean a lot of users probably don’t know all the features the fast-growing social network brings to the table. [Read More]

Be More Personable on Social Media: 3 Tips by Jeff Haden

Almost every business engages its customers through social media. Some do it well… and many could do it better. If you fall into the latter category, here are tips from Andrew Caravella, VP of marketing at Sprout Social, a leading social media management and engagement platform. [Read More]

Higher Education Searches Rise on Google, Reveal Marketing Opportunity [Study] by Jessica Lee

Attention marketers: demand is high on mobile devices for higher education info, and online programs from traditional universities are highly sought after, according to new Google research that was revealed during the first Hangout on Air for Google’s education team. [Read More]

Top 10 Social Media Research Articles for the First Half of 2013 for Public Relations Professionals

With the explosive growth of social media, the editors of the Institute for Public Relations’ Social Science for Social Media Research Center have identified what we think are the top nine social media research reports in the first half of 2013 that are beneficial for public relations professionals. We determined this based on the rigor of the report’s methodology, sample size, findings, and accessibility. [Read More]

Content on Tumblr has a Longer Shelf Life than on any Other Social Network by Sarah Evans

Networks, like Tumblr, reddit and even Pinterest have changed the way we not only share, but re-share information. The very act of “re-pinning” and “reblogging” are the way information travels and are essential tactics for the most popular players on each site. New research from social analytics company, simplymeasured looks at how the reblog keeps content alive. [Read More]