Retweet After Me: Week of Mar. 18, 2014

How To Adapt To The Changing Face Of Social Media Marketing by Carly Botelho

Social media marketing is an ever-evolving tool, allowing brands to interact directly with consumers. By engaging with these consumers on social media, brands often see more website traffic and will increase visibility. However, social media continues to change. Brands must understand the ways in which consumers use various platforms to achieve social media marketing success. Different demographics, attitudes, and behaviors affect which social media platforms consumers will use, how often they check them, and how engaged they are on them. Know your target audience and which social media channels they use – and how – to shape your social media campaign for success. Unfortunately, it’s not always quite that simple. As social media is constantly changing, so are consumers’ behaviors. [Read More]

29 Social Media Tools Recommended by the Pros by Cindy King

Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your job? We asked a group of social media pros for the hottest social media tools they use today. Check them out to see if these social media tools are a good fit for you! [Read More]

More than half of Millennials have shared a ‘selfie’ by Paul Taylor

Actress Ellen DeGeneres set out to create the most viral selfie ever on Oscar night and succeeded not just in capturing a celebrity moment but a digital one, too. Taking a “selfie” was relatively difficult to pull off before digital phones and cameras made them easy. Not surprisingly, the generation that has taken to them more than any other are the Millennials (ages 18 to 33), who have grown up with the new digital technologies of the 21st century. They’re the heaviest users of the internet, cell phones and social media sites. And a new Pew Research Center survey finds that 55% of Millennials have posted a “selfie” on a social media site; no other generation is nearly as inclined to do this. Overall, 26% of Americans have shared a “selfie” on a photo-sharing or social networking site. [Read More]

Google Analytics Checklist for New Projects by Geoff Kenyon

When on-boarding a new client, there is a lot that needs to get done. Usually the list includes a tech audit, reviewing content, and combing through back links to name a few tasks. A review of the analytics implementation is often overlooked though. [Read More]

How the top 10 US retailers use Pinterest by Christopher Ratcliff

Pinterest is used by more than 21% of all American adults. This is up from 15% on the previous year. This figure comes from the last study by Pew Research, which also states the even more incredible fact that one-third of all women in the USA use Pinterest. [Read More]

Social Media Measurement: Taking the First Baby Steps

If you listen to what’s being said out there about measuring social media, you’re bound to hear everything from, “You must measure,” to, “It’s impossible to measure.” Personally, I find myself in between these two methodologies, thinking, “Measuring is important, but doesn’t replace intuition and gut feelings.” So where do you start measuring your social media? Here are a few key metrics to pay attention to, and some great tools for measuring your success.

Meaningful Measurements

facebook insights
Facebook Insights Graph

Facebook

If you’ve ever taken a look at the Facebook Insights for your brand page, you know there are quite a few numbers available, especially if you export the data. But there is a way to get a quick sense of how your Facebook posts are doing, by looking at the number of engaged users. This is a key metric that I look at, and have in my goals. I also like to take a look at the virality of those posts. This is the percentage of people who have created what Facebook calls stories out of the number of people who saw the post. This is a good way to see how posts have spread.

twitter

Twitter

Twitter doesn’t have any built-in analytics, but there are other opportunities to look at how your content is fairing out in the world. Retweets and favorites seem like an obvious way to measure, but this, again, measures engagement, which is a key metric in social media. Recording these numbers, along with replies, is a great way to start to get a grasp on measuring.

Tools to Measure

hootsuite ow.ly click summary
Hootsuite Ow.ly Click Summary

HootSuite

HootSuite has some great stats, even in the free version. HootSuite uses the Ow.ly link shortener, which opens up some possibilities of measuring what happens with your tweeted content. The Ow.ly Click Summary will break down clicks by region, rank the most popular tweets, and the top referrers.

 

 

 

Social Google Analytics
Google Analytics – Measuring Social Referrals

Google Analytics

I know what you’re saying, Google Analytics measures web traffic not social traffic! And this is partially true. But Google Analytics also includes a social section in which you can measure social clicks to your website. I use this feature all the time, since part of my social strategy is pushing traffic to our university’s news site. I can see exactly how much traffic came from social sources. Now, this doesn’t mean that the university’s social presences can claim all that traffic, but it’s still informative, especially if you combine it with one of the other measuring tools I’ve discussed.

Argyle Social Measurement
Argyle Social Measurement

Argyle Social

I’ve fallen in social media love, or at least that’s what I told my boss the minute after I finished watching a demo of Argyle Social. For someone who wants the highest level of organization possible when it comes to social media (which can be hard), this is the tool to make it happen. But that’s for a different blog post. One of the best parts about Argyle Social is the analytics it has built in. You can organize your content into campaigns, and also set goals for conversions. I especially love being able to see all of my stats in one place. Argyle Social is a paid solution, but I found it to be reasonably priced for my needs.

Have you started measuring your social media efforts? What are you using to measure?