Tag Archives: journalist

Retweet After Me: Week of Oct. 22, 2013

Use Images on Twitter to Get More ReTweets by Dan Zarrella

I collected a dataset of more than 400,000 randomly selected Tweets and the number of times each tweet received a “new school” (native) ReTweet. I then compared 4 of the most popular ways to send images to Twitter: Facebook image links (images hosted on Facebook’s CDN, fbcdn-sphotos-h-a.akamaihd.net), Instagram, Twitpic and Twitter’s own, native image uploading service (shown in Tweets as pic.Twitter.com). [Read More]

You Are a Source: How to Reach and Influence Journalists with Social Media by Ian Greenleigh

Facebook ads are one interesting tool in the outreach kit, and especially useful when you have a fresh, informed angle on a hot story the media already cares about. I worked with my publisher on the infographic you see below to promote my just-released book, The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence. [Read More]

How Duplicate Content Fits Into Your Social Strategy by Elizabeth Harper

We’ve all seen instances of businesses repeating themselves on social networks — reposting a morning message in the evening for a new audience, perhaps. Sometimes this cross-posting can be a social win, helping more viewers see your messages, but other times it takes a nose-dive into spam territory, which is likely to drive your follower counts down. [Read More]

Social Listening: Damned If You Do, Damned If You Don’t by Jae Baer

“Listen” is the dogma of social media. Every social media consultant since the dawn of Friendster has a slide (or 23) about listening in every presentation. It’s the axiom that power the entire social media value proposition for brands. Eavesdropping on customers conversations yields positive outcomes, period. Or does it? [Read More]

The Beginner’s Guide to HootSuite by Marissa Cetin

Juggling multiple social media accounts across several networks can get hectic, especially when there’s a fine line between a manageable number of browser tabs and a terrible guessing game. [Read More]