This week’s resources include, planning your web presences for a crisis, some Facebook and LinkedIn tips, and fake Twitter followers and what we should do as brands.
Are You Ready? Web Operation Planning for Crisis Situations by by Matt Herzberger
April 17, 2007 – What is the significance of this date? Probably the most important date in the history of university crisis management planning. In case you are still unsure, April 17, 2007 was one day after the Virginia Tech shooting. It was a day that most universities’ communication vehicles were woefully unequipped to deal with crisis situations. [ Read More ]
New LinkedIn Profile Changes Made Easy by Marla Tabaka
Last week I received an e-mail saying that my new LinkedIn profile was ready for updates. Rolling my eyes I thought, really? Didn’t we just do this? Meeting yet another profile change with resistance was obviously my first reaction, but, truthfully, this time LinkedIn did most of the work for us. [ Read More ]
Millennials Up Their Time Online
Online Americans spent slightly more than one day a week online last year, increasing their average online time by 3 hours to 26 hours, per results from a WSL/Strategic Retail study. Though the amount of time spent online was relatively consistent among age groups, Millennials (16-34) markedly increased their average internet consumption from the previous year, up 25% to 25 hours a week. Gen Xers (35-46) and Boomers (47-65) increased their average time to 26 and 27 hours per week, respectively, while Seniors (66+) held steady at 25 hours. [ Read More ]
A Facebook cheat sheet for brands by Michael Sebastian
Many companies are rushing to try and jump into social media because they feel tremendous pressure to prevent being left behind. Most of us have moved past the need to make a business case for social media and into the era of “needing” social media as part of our overall marketing mix. The statistics on social media adoption are astounding. A recent study found that over 90% of marketers indicate that social media is important for their business. This is a drastic shift from where we were even just a short 2 years ago. In the same study, more than half of the respondents had less than 1 year of experience in social media. [ Read More ]
Should brands worry about fake Twitter followers? by Isra Garcia
I recently received a list that included the “top fake artists” who bought followers on Twitter. It included many widely known electronic music DJs with their stage names and Twitter accounts.[ Read More ]