Tag Archives: mobile ad

Retweet After Me: Week of Feb. 5, 2014

Great Social Media Idea: Bringing Social to the “Real World” (Part 2) by Joe Kuffner

A few months ago, I highlighted a wonderful article by Matthew Anderson of Western Washington University, in which he discussed a small, yet powerful thing he did with WWU’s Twitter – hand-delivering coffee to a student who had just a few minutes prior tweeted about being tired and not having time to get coffee before class. [Read More]

Content Marketing a Struggle from Start to Finish by eMarketer

59% of marketing professionals will increase efforts this year. Content marketers are looking to shift efforts to include more curation, research suggests, but every step along the journey is a struggle. [Read More]

3 Ways to Use Google+ to Increase Search Rankings by James Thomas

Do you want to increase your search rankings? Did you know your Google+ page and profile could help? Google+ can help you increase search rankings for your website, but you have to take the time to optimize your page, profile and content. [Read More]

The New Link for the Mobile Ad Era by Tom Simonite

Being able to easily link to content inside mobile apps could make them easier to use and also boost the mobile ad industry. In the beginning there was the Web, a thicket of virtual pages connected by hyperlinks that enabled blogging to flourish and companies like Google to make piles of money by directing people where advertisers wanted them to go. Today mobile apps increasingly rule our free time and require us to dive into separate, walled-off digital containers that don’t link up. [Read More]

The Confluence Of Content And Social Media: Insights For Success In 2014 by Jayson DeMers

One study has suggested that as many as 90% of American small businesses are on social media today. Social media has taken hold in the business world: it’s one of the easiest ways to reach new customers, and one of the three pillars of SEO in 2014. It’s also low cost and has a fairly low barrier to entry. The accessibility of social media sites is a boon, especially for eCommerce sites that need to constantly reach new customers and stay connected with existing customers about new products and sales. [Read More]