Retweet After Me: Week of Oct. 14

This Week in Social: Expiration Dates for Social Media by Olsy Sorokina

Does the saying “The Internet never forgets” still hold up? This reverse amnesia of the Information Age has sparked many global discussions on privacy and online reputation, and it is reflected more and more in the changes made by those in charge of our online information, like social networks and ISPs. [Read More]

The Best (And Worst) Times to Post on Social Media (Infographic) by Rachel Gillett

We get it, managing your business’s social media accounts can be daunting: from tweaking tweet lengths to mastering Facebook tone, to using the right hashtags at the right times. But what savvy social media users know is that there’s a science to getting it right–if you follow certain parameters, you’re almost guaranteed to get the results you were working toward. All it takes is some knowledge and forethought, and anyone can be well on their way to posting engaging content. [Read More]

Provocative Ad Campaign On Pause by Kaitlin Mulhere

A Boston-area university has pressed pause on an ad campaign launched this summer that was described as bold and provocative. Suffolk University made noise in July when it began a campaign that described the small, private university as anti-elite and a haven for hard-working students. It was the university’s first broad campaign in eight years. [Read More]

Pinterest to Offer Targeted Pins, Tracking for Advertisers by Kevin Allen

Pinterest is stepping a bit closer to helping its retail advertisers understand their actual ROI. Publications have inferred the social media platform’s revamped advertising plan through some of its updated privacy policy documents; chief among these updates will be the ability for advertisers to directly target those Pinterest users who are already customers. [Read More]

Could Ello be the next Facebook rival? by Kevin Allen

Tired of being shown all those spammy ads on Facebook when you’re trying to figure out what your friends’ kids are up to? Do you wish there were a social platform that didn’t treat you like a piece of metadata? You’re not alone. Ello has been getting considerable attention recently, and we can almost guarantee your parents won’t use it. The service is opening to new members by invitation only. Invites for the service have been sold on eBay for up to $500, according to several reports. [Read More]

Quality Over Quantity Counts in Social Media Channels

social-media-channels

Every time a new social media channel starts to become popular, or sometimes even before, blog posts start popping up everywhere about why you HAVE to be on that new channel immediately or your entire social strategy will end up in the toilet. Those people make me laugh because how do they know what will kill my social strategy? The point is, quality counts over quantity. We’ve all heard it, but it also applies to social media. Here are the questions you should ask yourself before jumping in with a presence on the “next big social media channel.”

Does the New Channel Fit with your Strategy?

Not every channel fits every strategy. There’s no other way to say it than that. If your strategy includes targeting men, then Pinterest is probably not the place for you. Look at your goals, and if you think this new channel will help you accomplish them, then it’s worth a look. If not, then the answer is simple. Don’t jump in!

Do You Already Have a Channel with the Same Features?

Vine, Instagram and YouTube all do varieties of the same thing: video. Be strategic in the channels you pick. If you have diverse enough content to sustain different video content on all three channels, and you have a distinct purpose for being on all three, go for it! But I think for the majority of us, that’s not feasible. Pick one channel in each category and commit to it.

Does Your Content Fit There?

Some content is better discussed in words, other content looks great in pictures, and even others dominate video. Whatever your content lends itself to, make sure your social channels will let it shine. Type of content isn’t the only thing, though, subject of content matters, too. Make sure the audience on the new channel wants to hear the subject you have to talk about.

Do You Have the Manpower to Maintain Another Channel?

Even if all these other answers point to yes, if you don’t have the time and ability to properly maintain another channel, the answer should still be no. Throwing things together, and not giving the audience you have what they deserve is detrimental, rather than helpful. If you can write content that is diverse and interesting, it may be the correct decision to hold off on joining another social media channel.