Tag Archives: roi

Retweet After Me: Week of Oct 29, 2013

4 Facebook Metrics Every Company Should be Measuring by Robert Andersson

How many users see the posts from your Facebook Page each month? Which are your best posts? In this blog post we will go through four key Facebook metrics that you should be measuring for your business page. [Read More]

3 Reasons To Stop Fearing Negative Brand Feedback by Tiffany Hopkins

As the saying goes, “The greatest risk is not taking any risks at all.” However, many times, the fear of negative feedback prevents us from moving forward with fresh, innovative content or campaigns past the ideation stage. Promotions that are sure to engage a brand’s social communities, attract new customers, build brand affinity and boost sales are stopped before even truly getting started because of the “what if?” fear. What if my boss/client thinks I’m crazy? What if we get complaints? What if, what if, what if! [Read More]

Social Media Spam Increased 355% in First Half of 2013 by Lorenzo Franceschi-Bicchierai

As email clients get better at detecting and filtering spam, spammers are moving to social networks, where they have better chances of going undetected. That’s why, on a typical social media account, spam has risen 355% in the first half of 2013, according to a new study. [Read More]

Social Media TOS Tuesday: How to share Instagram photos on Facebook without risking DMCA complaints #hesm #highered by Karine Joly

My first Social Media TOS Tuesday post on re-Instagraming Instagramed photos from others generated a lot of interest and some questions last week. Social Media TOS Presentation by Karine JolyIn my Social Media TOS Tuesday posts (that I’ll update if any change happens), I’m addresssing some of the points I see most often infringed in higher education as well as any specific questions you might have about what you can or can’t do as a social media professional according to the terms of service (TOS) of the main platforms. [Read More]

How to Build and Measure Social Media ROI – Solution Partner Spotlight by Carrie Lee

When STOCK Restaurant opened in early 2012, they set up basic Facebook and Twitter profiles looking to establish a strong online presence. But with no clear social strategy or framework to analyze the success of their social efforts, STOCK’s social media presence had minimal activity and growth. [Read More]

Retweet After Me: Week of March 13, 2012

Welcome to my new weekly series, Retweet After Me! Once a week, I’ll post a few articles that I’ve read over the last week and think need to be passed on. So enjoy some reads, and Retweet After Me!

9 Social Media Hacks I Use Every Day by Jay Baer

Social media isn’t inexpensive, it’s just different expensive. To do it well requires a tremendous time commitment, and regardless of what your life and lifestyle entails, the time you spend on social comes with an opportunity cost price tag. Thus, one of the characteristics that sets adept practitioners of social media apart from less successful adherents is wise use of time. [ Read More ]

12 Dos and Don’ts for PR Interns by Lorra M. Brown

When the semester began in January, I was busy sending credit verification letters to internship sites for my students. It is timely to include a short list of tips for student interns. Here are some dos and don’ts for interns… [ Read More ]

Why Higher Ed Sucks At Content Strategy by Michael Fienen

Let’s face it, higher ed has problems. They have a lot of problems. Whether it’s bad coding, poor graphic design, or a lack of upkeep, someone is always talking about something that’s not working and getting plenty of sympathy from the rest of the web development community. Article after article, conference after conference we talk about all the different things we have trouble with and try to understand why it doesn’t work and what to do about it. One area that’s been getting more and more focus, in part thanks to folks like Meet Content, is content strategy (regardless of whether or not you think it’s a “Real Thing.” I’m looking at you, Karlyn). With the start of a new year, many of us are taking some time to revisit our policies and practices, and get ready for a better 2012. But there’s one big problem when it comes to content strategy for us… [ Read More ]

5 Reasons Measuring Social Media Isn’t Always a Good Idea by Matt Ridings

Social media measurement is a seemingly simple issue with a complex point. Or perhaps a “nuanced” point is more accurate. I obviously believe in data; it’s a big part of what I’ve done over my career. [ Read More ]

Managing Negative Feedback: Social Media Marketing Campaigns by Angelita Williams

Social media marketing is becoming a most popular and useful marketing option for business. It is also readily apparent that social media is here to stay, and that is will prove to be ever more effective for worldwide users/proponents around the world. [ Read More ]

Have an interesting article that I should take a look at? Leave me a comment!