Tag Archives: Snapchat

Retweet After Me: Week of Jan. 28

Facebook Says It Will Weed Out Fake News — But Leave the Onion Alone by Peter Kafka

Use Facebook to show off pictures of your dogs — or, better yet, videos of your dogs — or whatever. But don’t use it to spread bogus stories about Betty White’s death. That’s the newest edict from Facebook, which says it is cracking down on hoaxes, scams “or deliberately false or misleading news stories.” [Read More]

Why Snapchat’s Latest Update Will Change the Way You Get News by Sean Griffis

Hold your phone (and maybe take a video) because Snapchat just had a stormageddon all its own. The photo + video messaging app just got attacked with a news blizzard courtesy of its brand spankin’ new features and we are totally all about it. [Read More]

Best Twitter Ad Practices Include Narrow Targets, Videos and Brevity by Andra Mircioiu

More than four years after introducing advertising on its platform, Twitter has changed the way businesses create ads. And as with any game in which the rules have shifted, players adapt by developing new strategies. [Read More]

Facebook Now Has 3B Video Views Per Day by Ingrid Lunden

If it’s starting to feel to you like every visit you make to Facebook these days is full of videos, you are not alone. Facebook today reported in a strong set of Q4 earnings that there are 3 billion videos viewed on its site each day. With the company also reporting daily active users of 890 million, this works out to more than 3 videos per day. [Read More]

Facebook Is for You, Facebook at Work Is for Your Job by Tim Peterson

Some people still aren’t allowed to use Facebook at work. But the social network wants people to use Facebook *for* work. Facebook has begun testing a work-only version of the social network called Facebook at Work so that companies can use Facebook as an internal communications tool without employees boring their families or oversharing with their bosses. [Read More]

Retweet After Me: Week of Mar. 25, 2014

Department-Level Content Strategy by Erin Martin

Last year, I scraped up enough funding to attend Confab Higher Ed, the inaugural higher education content strategy conference held in Atlanta. As I was wandering around, meeting inspiring folks and talking shop with people who get it — who see the value in thoughtful, mindful online communication — I kept getting asked a question over and over. “You work for a department — like, directly with faculty?” Imagine an excited, incredulous face. [Read More]

Could Snapchat be the Next Big Trend in Student Marketing? by Patrick Quinn

Social media marketing has become a necessary resource in the realm of student recruitment but that doesn’t mean it isn’t a constant challenge to stay on top of the latest trends. It sometimes seems like a giant game of tag, chasing students and prospects to the next hot platform for a chance to communicate with them. We wrote recently about widely reported findings that teens are flocking away from Facebook, citing privacy concerns and the “uncoolness” of parents liking their posts. One emerging social media contender that has won significant enthusiasm among the 13-25 demographic is photo messaging app, Snapchat, currently top of the free Apple App chart. [Read More]

Facebook Reportedly Slashing Organic Reach for Pages by Melissa Hoffmann

Facebook is reportedly slashing organic reach for Pages, a move that could have a sweeping impact on brands that have spent big on the social platform as well as local companies that have worked hard with limited resources to develop often modest fan bases. [Read More]

Innovative Approaches to Student Admissions by Patrick Quinn

In the world of higher education, the beginning of March means that application deadlines for next fall’s admissions are fast approaching, if they haven’t already passed. Admission decisions actually began being released before Christmas for rolling, early and priority applications at some American colleges that believe the first acceptance letter a student receives is most likely to be acted upon. As the percentage of students sending out three or more applications has been steadily rising every year, some schools are taking innovative approaches to increasing the likelihood that their offers are accepted, thereby optimizing the admissions yield. [Read More]

The Secret To Airbnb’s Freakishly Rapid Orgy Response: “Scenario Planning” by Ian Allen

Airbnb uses strategic thinking to shield the company–and its renters–against scandals such as orgies, prostitution, and even suicides. Airbnb host Ari Teman handed over the keys to his Manhattan apartment last Friday to a guest visiting New York ostensibly for a wedding. But when Teman returned to his apartment that evening, he was aghast to learn that the guest had rented his apartment so he could host an all-night orgy that was open to the public. [Read More]

Retweet After Me: Week of Nov. 19, 2013

Brand Snapchats: Worth It? by Christianna Giordano

Did everyone just think to themselves, “Hell, no?” Let me convince you otherwise. At first glance, Snapchat might seem irrelevant to brands; it has a disappearing content, a reputation for dirty photos, no direct ROI, so many are thinking, why bother? One word: engagement. [Read More]

Pew Social Media Study: 30% Of The U.S. Gets News Via Facebook; Reddit Has The Most News-Hungry Regular Users by Ingrid Lunden

The Pew Research Center is today releasing comparative numbers looking at how U.S. adults use social networking sites to read news (a follow-on from earlier research focusing on two specific sites, Facebook and Twitter). [Read More]

‘Popular Pins’ Now Available on Brand Websites by Kurt Wagner

Pinterest is opening its API to retailers who wish to embed pins directly on their websites, the company announced Thursday. A handful of Pinterest partners now have the option to surface their most popular pins directly on the homepage of their websites. Initial Pinterest partners include major brands like Walmart, Disney, Random House, Zappos and Mashable. [Read More]

Klout.edu? Sumpto Grabs $350K To Measure The Influence Of College Students by Rip Empson

When Sumpto launched in 2012, founder Ben Kosinski made a smart move, coining his startup as “the Klout for colleges.” At the time, the polarizing social currency company was still grabbing headlines, and the analogy made sense. Today, the analogy arguably has a little less relevance and perhaps a bit more baggage, but Sumpto continues to soldier on as a platform aimed at helping to measure the social influence of college students. [Read More]

Red Cross Apologizes for Tweeting False Typhoon Haiyan Image by Fran Berkman

The American Red Cross has patched up a mistake it made Monday. The organization used Twitter to share an image comparing the size of Typhoon Haiyan, a storm that killed an estimated 10,000 people in the Philippines over the weekend, to the continental United States, in which the typhoon dwarfed the nation. The tweet (embedded below) read, “A storm the size of typhoon Haiyan would cover nearly the entire continental U.S.” [Read More]

Retweet After Me: Week of Oct. 8, 2013

How To Convert Social Media Fans Into Foot Traffic by Lauren Fernandez

Your social content across the board should be treated as a type of ad. Witty content with a photo of product? You want it to cause an action. Promotion that you want to have a WOM domino effect? You are indirectly advertising to them. Manipulation through data is key to get people into the stores. [Read More]

AP Style in the Digital Age by BurrellesLuce

Just because modern technology has abbreviated our language with “GTG,” “BRB” and “IDK” (all AP-approved, thx) doesn’t mean that modern professional PR writers should throw vowels to the wind. [Read More]

Snapchat’s next big thing: ‘Stories’ that don’t just disappear by Ellis Hamburger

Snapchat CEO Evan Spiegel’s hands are shaking as he points to his iPhone. He’s unmistakably nervous, and not in a sweaty, early-Mark Zuckerberg kind of way. There must be a lot on his mind as the young CEO of a company bounding toward a $1 billion valuation — a company that has changed the course of being a teenager in the year 2013. Spiegel brushes off Snapchat’s latest bragging right: the service sees 350 million snaps sent per day. He seems anxious, as if he’s about to interview for a job or deliver a commencement speech to his graduating class. [Read More]

People more likely to share mobile location information with companies to get discounts, deals and customer service support by Faves & Co.

How concerned are you with sharing your location with businesses from your mobile device? A new study says almost half of respondents are willing to share their location information with companies. They do so in order to get things like relevant offers, timely alerts and to connect with customer service. [Read More]

What Are the Targeting Options on Paid Social Media by TBG

Check out this awesome infographic! [Read More]