Retweet After Me: Week of Oct 29, 2013

4 Facebook Metrics Every Company Should be Measuring by Robert Andersson

How many users see the posts from your Facebook Page each month? Which are your best posts? In this blog post we will go through four key Facebook metrics that you should be measuring for your business page. [Read More]

3 Reasons To Stop Fearing Negative Brand Feedback by Tiffany Hopkins

As the saying goes, “The greatest risk is not taking any risks at all.” However, many times, the fear of negative feedback prevents us from moving forward with fresh, innovative content or campaigns past the ideation stage. Promotions that are sure to engage a brand’s social communities, attract new customers, build brand affinity and boost sales are stopped before even truly getting started because of the “what if?” fear. What if my boss/client thinks I’m crazy? What if we get complaints? What if, what if, what if! [Read More]

Social Media Spam Increased 355% in First Half of 2013 by Lorenzo Franceschi-Bicchierai

As email clients get better at detecting and filtering spam, spammers are moving to social networks, where they have better chances of going undetected. That’s why, on a typical social media account, spam has risen 355% in the first half of 2013, according to a new study. [Read More]

Social Media TOS Tuesday: How to share Instagram photos on Facebook without risking DMCA complaints #hesm #highered by Karine Joly

My first Social Media TOS Tuesday post on re-Instagraming Instagramed photos from others generated a lot of interest and some questions last week. Social Media TOS Presentation by Karine JolyIn my Social Media TOS Tuesday posts (that I’ll update if any change happens), I’m addresssing some of the points I see most often infringed in higher education as well as any specific questions you might have about what you can or can’t do as a social media professional according to the terms of service (TOS) of the main platforms. [Read More]

How to Build and Measure Social Media ROI – Solution Partner Spotlight by Carrie Lee

When STOCK Restaurant opened in early 2012, they set up basic Facebook and Twitter profiles looking to establish a strong online presence. But with no clear social strategy or framework to analyze the success of their social efforts, STOCK’s social media presence had minimal activity and growth. [Read More]

Retweet After Me: Oct. 1, 2013

Hashtags Come to Google Search Results by Jennifer Slegg

The Google+ integration of hashtags is getting a nice updates with Google search. Google+ introduced hashtags on posts back in May, where users can click on the hashtags and get to other related posts on Google+ with the same hashtag. Google is now gone a step further by allowing those same hashtags to be used when searching in Google. Simply type in “#keyword” for the hashtags you want to search. [Read More]

Why You Were Added to Twitter Spam Lists by Kris Holt

Over the last few days, Twitter spammers have been urging users to find out Louis Tomlinson’s phone number, hear a leaked version of One Direction’s new album and get a free iPhone. What’s notable is that these spammers weren’t sending tweets or direct messages. Instead, they made use of Twitter’s list function, adding people to various lists and indirectly pointing thousands of users toward spam sites. [Read More]

The Community Manager Checklist by Jameson Brown

It is important to understand that online communities are reflective of real life communities. Thus the management should be treated with similar mindset and strategy. Below is a checklist that will help any community manager with the day to day management and positive growth of online, social communities. [Read More]

Create Instagram and Pinterest-ready photos from your desktop (for free) by Faves & Co.

You’re on a small budget and you love sharing photos on Instagram, Pinterest and, well, everywhere. Photoshop has a learning curve you’re not ready to tackle and hiring a designer is out. That’s okay, there are alternatives to high end photo-editing products that live on your browser, and, with a little practice, can give you some amazing results. [Read More]

Facebook Finally Lets You Edit Posts by Pete Pachal

If autocorrect has ever ruined your Facebook post, your prayers have been answered. Facebook introduced the ability to edit status updates starting Thursday. The latest update for the Android Facebook app adds the ability to “edit your posts and comments and tap to see all your changes.” However, the editing has not been enabled on any of the Android devices we experimented with. [Read More]