Tag Archives: strategy

Retweet After Me: Dec. 16, 2014

Learn When to Use JPEG, GIF, or PNG with This Graphic by Melanie Pinola

When working with images, certain file formats may be better than others, depending on what your goals are. This infographic showcases the best uses for JPEG, GIF, and PNG file formats. [Read More]

6 Social Media Templates to Save You Hours of Work by Evan LePage

Social media is a relatively new tool for most businesses. This means that, unlike many other marketing tools, when people begin to build out social media for their business, they’re starting from scratch. They haven’t created social media strategies before or they don’t know what questions to ask for a social media audit, and finding out can be both difficult and time consuming. [Read More]

5 Steps to Kickstarting Your Content Marketing Strategy, Now by Andra Mircioiu

You might already know that content marketing is an essential part of your overall strategy. But do you know what content marketing is—and how it can help you grow your business? [Read More]

Can I really take a social media vacation? by Lance Ulanoff

Stories about unplugging for the holidays abound at this time of year. Most deal with shutting down email and counsel leaving the computer behind. They also tend to skirt the whole issue of social media. It’s attached to your mobile devices, after all, so it’s pretty hard to leave it all behind. [Read More]

A New Yorker’s Take On Swarm by Jordan Crook

When foursquare split its app into two and launched Swarm, I decided to take some time to get to know it before sharing some thoughts. As a New Yorker who has never been sold on social location apps, I’m pleasantly surprised by its ability to make me act, remember to use it, and to create the possibility for great experiences. That goes far beyond what any app like it has managed to do — for me at least. [Read More]

Quality Over Quantity Counts in Social Media Channels

social-media-channels

Every time a new social media channel starts to become popular, or sometimes even before, blog posts start popping up everywhere about why you HAVE to be on that new channel immediately or your entire social strategy will end up in the toilet. Those people make me laugh because how do they know what will kill my social strategy? The point is, quality counts over quantity. We’ve all heard it, but it also applies to social media. Here are the questions you should ask yourself before jumping in with a presence on the “next big social media channel.”

Does the New Channel Fit with your Strategy?

Not every channel fits every strategy. There’s no other way to say it than that. If your strategy includes targeting men, then Pinterest is probably not the place for you. Look at your goals, and if you think this new channel will help you accomplish them, then it’s worth a look. If not, then the answer is simple. Don’t jump in!

Do You Already Have a Channel with the Same Features?

Vine, Instagram and YouTube all do varieties of the same thing: video. Be strategic in the channels you pick. If you have diverse enough content to sustain different video content on all three channels, and you have a distinct purpose for being on all three, go for it! But I think for the majority of us, that’s not feasible. Pick one channel in each category and commit to it.

Does Your Content Fit There?

Some content is better discussed in words, other content looks great in pictures, and even others dominate video. Whatever your content lends itself to, make sure your social channels will let it shine. Type of content isn’t the only thing, though, subject of content matters, too. Make sure the audience on the new channel wants to hear the subject you have to talk about.

Do You Have the Manpower to Maintain Another Channel?

Even if all these other answers point to yes, if you don’t have the time and ability to properly maintain another channel, the answer should still be no. Throwing things together, and not giving the audience you have what they deserve is detrimental, rather than helpful. If you can write content that is diverse and interesting, it may be the correct decision to hold off on joining another social media channel.

Retweet After Me: Week of Jan. 9, 2013

Ok, here we go again! Let’s give this whole blogging thing another try. This time I’m actually going to keep up with it.

Jetpack 2.1 for WordPress.org by Cheri Lucas

After we announced media changes on WordPress.com, some of you asked when these new WordPress.com features would be available for self-hosted WordPress sites. Well, wait no more! The latest features brought to WordPress.com — such as tiled galleries and slideshows — are now available for WordPress.org users with self-hosted sites through the Jetpack 2.1 release. You can now show off your images in gorgeous photo mosaics and slideshows that integrate seamlessly with the Carousel module. [ Read More ]

11-point Checklist for a Healthy Social Media Strategy by Susan Young

It’s time to zero in on social media strategy and determine if you’re having an identity crisis. Is your digital strategy healthy, or lingering on life support? [ Read More ]

Update Overload Remains Brands’ Biggest Social Danger by eMarketer

As many brands have spent the past several years engaging with customers and prospects on social networking sites, marketers have a good idea of what gets web users to connect. Typically, social networkers say they make “friends” with or follow a brand’s posts to find out about special offers and deals, and current research is consistent with that reasoning. [ Read More ]

Your Social Media Marketing Checklist for 2013 by Jasmine Sandler

As we enter a hopeful new year, we thought it would be helpful to deliver some key items for your corporate social media strategy checklist for 2013. And, as we also enter a new year of Google changes to the ever-important search algorithm, we include a review of SEO from a social standpoint. [ Read More ]

The Anatomy of a Social Media Command Center by Nancy Messieh

In the recent months, many major brands have developed what they are calling “Social Media Command Centers.” These centers are state-of-the-art listening hubs that allow brands to monitor their presence on major social platforms and be ultra-responsive to conversations happening about their company. The following infographic, looks at three of the most noteworthy examples of social media command centers and the tools that power them. [ Read More ]

Retweet After Me: Week of March 27, 2012

Enjoy this week’s worthy reads!

How Many Does It Take? by Ike

Influence, reach, funneling, cross-linking – the web is indeed a web of good intentions with unintended outcomes.

  • You have a great message, but it matters little if no one reads it.
  • You have a huge audience — but why again, exactly?
  • You reach people with great teases, but do you convert them into purchasers?
  • You have all of the above — so why not goose it further with like-minded people?

[ Read More ]

Using QR codes effectively by Phil Wilson

QR codes are increasingly in use around campus and, regardless of opinions of whether they are actually useful or not, there are still some best practices to follow to get the best results. [ Read More ]

6 Habits of True Strategic Thinkers by Paul J. H. Schoemaker

In the beginning, there was just you and your partners. You did every job. You coded, you met with investors, you emptied the trash and phoned in the midnight pizza. Now you have others to do all that and it’s time for you to “be strategic.”

Whatever that means. [ Read More ]

UM-Flint Social Media Strategy: Choosing Channels by Alaina Wiens

If you’ve been following the formalization of UM-Flint’s social media strategy, you may recall that the team in University Relations recently set official social media goals for the university. These goals centered around the growth and engagement of UM-Flint’s online communities. If we continue through the cycle as we’ve outlined it, the next step is “choosing social media channels.” [ Read More ]

Jackpot! 50 (Mostly) Free Social Media Tools for Brands by Adam Vincenzini

A couple years ago, Jay Baer wrote a great blog post called “The 39 social media tools I’ll use today,” which serves an all-in-one toolkit for social media marketers.

Much has changed in the two years since that post was published. Here is a 2012 remix featuring a mix of (mostly free) tools you can use on a daily basis.
[ Read More ]

Retweet After Me: Week of March 20, 2012

Here are this week’s Retweet-worthy links written in the airport during one of my many delays yesterday! Enjoy!

What Higher Ed Can Learn from Encyclopaedia Britannica by Joshua Kim

Encyclopaedia Britannica announced today that it will cease publication of the 32-volume print edition. Going forward, the focus will be on Britannica’s digital properties. I worked for Britannica.com, the Encyclopaedia Britannica spinoff, from 1998 to 2001. This job gave me a close-up seat to witness the promise of the first dot-com gold rush (1999 and 2000), and the just as rapid crash when the bubble deflated (2001). I think that the story of Britannica, including this latest chapter to cease print publication, has some things to teach us in higher ed. [ Read More ]

What a New Pinterest Study Means for Brands by Matt Wilson

Pinterest has a reputation for being a place where arts and crafts, home décor, fashion and food dominate the landscape. Now, the numbers prove it. [ Read More ]

12 Top Community Managers Share Their Tips for Better Engagement by Lauren Drell

Engagement is one of the most talked about metrics for ROI. Some argue that the raw number of “Likes”, comments and retweets don’t mean anything. Instead, they point to a fans’ level of investment, loyalty and engagement to determine whether social media is “paying off.” A community manager — or social media manager or brand manager, etc. — is responsible for growing this community, providing interesting content and increasing engagement, which should ultimately lead to increased revenue. [ Read More ]

Higher Ed at SXSW Packs the House storified by Rob Evans

@lizgross144 and @debmaue pulled together a great wide-ranging discussion about the challenges and solutions for using social media as a college or university. [ Read More ]

The Timeline Checklist All Facebook Pages Must Have by Jasper Krog

Creating a successful Facebook page requires more than just a few clicks, especially with the new timeline design. Even before timeline, there were so many things to consider that we’d found it helpful to create a checklist for pages. [ Read More ]