Tag Archives: style

Retweet After Me: Week of Nov. 5, 2013

Pinterest Is Now The Fastest Growing Content-Sharing Platform by Alison Griswold

Most small business owners know they should be engaging customers on social media but, beyond setting up a Facebook page, are unclear how and where to focus their efforts. Perhaps surprisingly, photo site Pinterest is now the fastest-growing platform for online content sharing, according to a new report from online content distribution service ShareThis. [Read More]

8 Ways to Use Instagram’s API by Sara Roncero-Menendez

Instagram has become one of the web’s most popular platforms for photo and video sharing. To help users integrate the social network even further into their daily lives, it has released a public application programming interface (API). [Read More]

What Is Your Organization’s Online Community Style? by Vanessa DiMauro

Online communities come in many shapes and sizes, and serve a wide range of needs. Not surprisingly, the performance of an online community will also vary widely. One reason some organizations do not achieve the results they would like from their online community is a mismatch between the style or focus of the community, and the type of interactions between the members and the organization. There are four styles of online communities: Marketing Megaphones, Lead Generators, Customer Hugs and the coveted but often elusive Innovation Center. [Read More]

5 Habits of Successful Content Marketers: New Research by Patricia Redsicker

Are you wondering what the best content marketers do differently? Do you want to take your content marketing to a new level? Content Marketing Institute and MarketingProfs just published their latest report, B2B Content Marketing: 2014 Benchmarks, Budgets and Trends – North America. The report shows two sides of content marketing. [Read More]

Social Media TOS Tuesday: How to run a #highered Twitter contest without any trouble by Karine Joly

Ah, contests on social media platforms… Nothing like a contest to generate some tweets, right? They are a great tool to increase engagement (the promise of a prize is a powerful motivator) without breaking the bank (only a few prizes will help engage many hopeful participants). Since the beginning of times (well, almost), contests, sweepstakes and other similar tactics have been a core promotional and marketing tactic. [Read More]