Retweet After Me: Week of March 20, 2012

Here are this week’s Retweet-worthy links written in the airport during one of my many delays yesterday! Enjoy!

What Higher Ed Can Learn from Encyclopaedia Britannica by Joshua Kim

Encyclopaedia Britannica announced today that it will cease publication of the 32-volume print edition. Going forward, the focus will be on Britannica’s digital properties. I worked for, the Encyclopaedia Britannica spinoff, from 1998 to 2001. This job gave me a close-up seat to witness the promise of the first dot-com gold rush (1999 and 2000), and the just as rapid crash when the bubble deflated (2001). I think that the story of Britannica, including this latest chapter to cease print publication, has some things to teach us in higher ed. [ Read More ]

What a New Pinterest Study Means for Brands by Matt Wilson

Pinterest has a reputation for being a place where arts and crafts, home décor, fashion and food dominate the landscape. Now, the numbers prove it. [ Read More ]

12 Top Community Managers Share Their Tips for Better Engagement by Lauren Drell

Engagement is one of the most talked about metrics for ROI. Some argue that the raw number of “Likes”, comments and retweets don’t mean anything. Instead, they point to a fans’ level of investment, loyalty and engagement to determine whether social media is “paying off.” A community manager — or social media manager or brand manager, etc. — is responsible for growing this community, providing interesting content and increasing engagement, which should ultimately lead to increased revenue. [ Read More ]

Higher Ed at SXSW Packs the House storified by Rob Evans

@lizgross144 and @debmaue pulled together a great wide-ranging discussion about the challenges and solutions for using social media as a college or university. [ Read More ]

The Timeline Checklist All Facebook Pages Must Have by Jasper Krog

Creating a successful Facebook page requires more than just a few clicks, especially with the new timeline design. Even before timeline, there were so many things to consider that we’d found it helpful to create a checklist for pages. [ Read More ]

Practicing Responsible SXSW

Note: I originally wrote this post for Mikinzie Stewart’s blog PR Geek Speak, and luckily for me, I was able to recover it from there, even though I lost all my content. To all of you heading to SXSW or who are already there, have a fantastic time, learn tons and make lots of contacts!

As a SXSW virgin last year (I have the Foursquare badge to prove it!), I went to Austin thinking I was uber prepared, probably even too prepared. After about 10 minutes, I realized how grossly mistaken I was.

SXSW is an awesome, crazy and exhausting experience, and there are a few things that I picked up during my trip that will make your experience all the better next year:

  • Bring a map! With 10 different campuses, there’s a lot of walking. There’s no reason to walk circles around the convention center because you don’t know where Congress Street is.
  • Realize that there’s no way in hell you’ll be able to attend every panel. Most panels will be great but inevitably you’ll end up in one that isn’t what you expected or is a little too basic for you. Don’t be afraid to get up and leave! If you have multiple panels scheduled, you’ll be covered.
  • When planning your schedule, try to stay with the different tracks. This will help minimize the amount of walking too.
  • Want to connect with some Twitter friends that you’ve always wanted to meet? Decide on all the specifics of when you’ll meet up before you leave for Austin. Once all the craziness of SXSW begins, it becomes nearly impossible to get together. Whether it is meet-ups, panels or lunch, make plans ahead of time.
  • And the biggest tip of all: HAVE FUN! Take it all in, enjoy everything Austin has to offer, attend as many panels as possible and hit up all the parties.