Tag Archives: tips

Retweet After Me: Week of Jan. 14, 2015

Social Media Marketing Tactics to Substantially Boost Engagement by Rebekah Radice

It’s no secret that the right social media marketing tactics can make a significant difference for your business. So why is it that a vast majority of owners and entrepreneurs struggle to make any headway on social media? Whether it’s a lack of time or understanding, knowing which tactics to employ is critical. Below are seven tips for today’s top social networks. Each one is designed to substantially boost engagement and take your social media interaction, traffic and shares from so-so to super! [Read More]

Time-saving Templates and Tools for Social Media and Blogging by Nicole Miller

Templates and tools can help you work smarter and save you time and help your efforts go further. Buffer’s Kevan Lee shared his best tools, tips and tricks for his blogging and social media strategy at our weekly Twitter chat, #Bufferchat. [Read More]

How to Excel as a Social Media Manager: A Tactical Guide by Andra Mircioiu

As social media continuously evolves, it is vital for today’s social media manager to stay on top of trends, expectations and changes in the industry. From marketing, customer service or social HR, social media managers have to juggle many different jobs while still keeping their finger on the pulse of both what clients want and what their company needs. [Read More]

How to Measure Digital Content More Effectively by Steve Sachs

With all the advances in content marketing in the last few years, there’s still an enormous, unaddressed problem relating to how marketers feel about their efforts.Consider this: 54% of marketers feel they are falling well short of their most important content marketing objectives. Surprisingly, only 15% see measurement as their biggest challenge, with 29% and 25% seeing business results and creation respectively as more pressing concerns. Data may be the marketing buzzword du jour, but understanding its complexity and how it can best deliver business results for content marketing is still a riddle to be solved. [Read More]

The Beginner’s Guide to Reddit

Spend some quality time with “The Front Page of the Internet,” and you’ll find it’s an essential resource. [Read More]

Audience and Tone: Two Important Steps Not to Skip

Social media is all the rage, and for good reason, but there are a few things that you should remember in your strategy that can be easily forgotten. Social media is just another communications channel, and should be treated as such.

Audience

In every post, tweet, message, press release, whatever piece of communication it is, you should always think about who your audience is. I know, you’re saying this is communications 101, but it can be easy to forget to actively think about this important step. And when I say every tweet, I honestly mean it. It might seem a little overkill, but what is the point of sending out messages if they aren’t going to reach their targets in a way that makes sense to them?

Tips to Achieve

  • Make a note to ask yourself who your intended audience is. For instance, keep a content plan for your social media content? Make a column or a place to write down who your target is. Then you won’t forget to consider what things will resonate best.
  • Know your audiences in general. Writing posts and tweets to communicate with these audiences is easier if you pay attention to what those audiences engage with. Brands can find themselves with many different audiences, for instance, for universities you can have students, prospective students, alumni, faculty, staff and even parents. Obviously you can’t reach all audiences with each post, but if you have 2 out of 6 audiences in mind with one post and know they will react, then you can focus on the others with other posts. This is where knowing what your audiences enjoy and expect comes in handy.

Tone

Another thing I’ve seen passed over recently is presenting an appropriate tone for your brand. A surf shop can do the whole “What’s up, dude,” vibe, but you probably wouldn’t like to hear a similar tone from your bank. Without the correct tone, your message isn’t achieving your intended message.

Tips to Achieve

  • Your tone should align with your brand’s mission, vision and goals. If it doesn’t, then your message is not having the impact and impression it should. At Texas Tech, we are a national research university, and while we have some leeway with messaging, I really focus on making sure our tone represents this fact.
  • Your tone should assure your audience, it shouldn’t sound over the top, unless your brand is known for these things. I suggest writing down words that come to mind when you think about your brand, this will help you decide what an appropriate tone is, or even better, also ask someone who doesn’t work in communications for the brand, you’ll get an honest answer. Then compare the two lists of words and phrases.

Practicing Responsible SXSW

Note: I originally wrote this post for Mikinzie Stewart’s blog PR Geek Speak, and luckily for me, I was able to recover it from there, even though I lost all my content. To all of you heading to SXSW or who are already there, have a fantastic time, learn tons and make lots of contacts!

As a SXSW virgin last year (I have the Foursquare badge to prove it!), I went to Austin thinking I was uber prepared, probably even too prepared. After about 10 minutes, I realized how grossly mistaken I was.

SXSW is an awesome, crazy and exhausting experience, and there are a few things that I picked up during my trip that will make your experience all the better next year:

  • Bring a map! With 10 different campuses, there’s a lot of walking. There’s no reason to walk circles around the convention center because you don’t know where Congress Street is.
  • Realize that there’s no way in hell you’ll be able to attend every panel. Most panels will be great but inevitably you’ll end up in one that isn’t what you expected or is a little too basic for you. Don’t be afraid to get up and leave! If you have multiple panels scheduled, you’ll be covered.
  • When planning your schedule, try to stay with the different tracks. This will help minimize the amount of walking too.
  • Want to connect with some Twitter friends that you’ve always wanted to meet? Decide on all the specifics of when you’ll meet up before you leave for Austin. Once all the craziness of SXSW begins, it becomes nearly impossible to get together. Whether it is meet-ups, panels or lunch, make plans ahead of time.
  • And the biggest tip of all: HAVE FUN! Take it all in, enjoy everything Austin has to offer, attend as many panels as possible and hit up all the parties.