Tag Archives: twitter

Retweet After Me: Week of Mar. 4

In Communications, Privacy And Security Are Illusions by Bob Ackerman

President Obama has tried for three years to persuade Congress to pass a cybersecurity bill. The president went so far as to highlight his cybersecurity proposals to a prime-time audience during his recent State of the Union address. And in the wake of the massive Sony hack, the political climate may finally have shifted in his favor. [Read More]

8 Amaze-Balls Things You Can Learn From Twitter’s FREE Analytics Tool by Aaron Lee

If you want to manage your success on Twitter, you need to measure what’s working & not working. You can do that for free with Twitter’s built-in analytics tool. [Read More]

‘U.S. News & World Report’ Backs Best Colleges Rankings with Facebook’s Interest Targeting by David Cohen

U.S. News & World Report used Facebook’s interest targeting tool for publishers to help promote its annual Best Colleges rankings to the appropriate Facebook users. Facebook strategic partner manager, news Meghan Peters said in a Facebook Media blog post that U.S. News & World Report social media editor Lauren Boyer used interest targeting to focus on Facebook users who had expressed interest in the top five schools on each ranking list. [Read More]

The 7 Steps to a ‘Good-to-Great’ Content Marketing Strategy by Justin McGill

If it’s starting to feel to you like every visit you make to Facebook these days is full of videos, you are not alone. Facebook today reported in a strong set of Q4 earnings that there are 3 billion videos viewed on its site each day. With the company also reporting daily active users of 890 million, this works out to more than 3 videos per day. [Read More]

An Inside Look at Facebook’s New Ads Manager iOS App by Tim Peterson

Sorry Android friends, Facebook’s Ads Manager is not ready for you yet. Power Editor geeks, this is not a replacement, but a handy app to manage stats and boost posts. But everyone else who is trying to grow their business on Facebook, you’re in luck! No need to lug your laptop around to manage your Facebook ads, except for set-up tasks and deep reporting, when you really don’t want to be using your phone. [Read More]

Retweet After Me: Week of Jan. 28

Facebook Says It Will Weed Out Fake News — But Leave the Onion Alone by Peter Kafka

Use Facebook to show off pictures of your dogs — or, better yet, videos of your dogs — or whatever. But don’t use it to spread bogus stories about Betty White’s death. That’s the newest edict from Facebook, which says it is cracking down on hoaxes, scams “or deliberately false or misleading news stories.” [Read More]

Why Snapchat’s Latest Update Will Change the Way You Get News by Sean Griffis

Hold your phone (and maybe take a video) because Snapchat just had a stormageddon all its own. The photo + video messaging app just got attacked with a news blizzard courtesy of its brand spankin’ new features and we are totally all about it. [Read More]

Best Twitter Ad Practices Include Narrow Targets, Videos and Brevity by Andra Mircioiu

More than four years after introducing advertising on its platform, Twitter has changed the way businesses create ads. And as with any game in which the rules have shifted, players adapt by developing new strategies. [Read More]

Facebook Now Has 3B Video Views Per Day by Ingrid Lunden

If it’s starting to feel to you like every visit you make to Facebook these days is full of videos, you are not alone. Facebook today reported in a strong set of Q4 earnings that there are 3 billion videos viewed on its site each day. With the company also reporting daily active users of 890 million, this works out to more than 3 videos per day. [Read More]

Facebook Is for You, Facebook at Work Is for Your Job by Tim Peterson

Some people still aren’t allowed to use Facebook at work. But the social network wants people to use Facebook *for* work. Facebook has begun testing a work-only version of the social network called Facebook at Work so that companies can use Facebook as an internal communications tool without employees boring their families or oversharing with their bosses. [Read More]

Social Media Lessons to Learn from the Olympics

The world is currently head over heels in love with the Olympics, and who can blame them? Sports most people don’t see except for every four years, high stakes, and rooting for your country! And NBC has their social media team going full force on the NBC Olympics social media channels, with lots of good tips and ideas for the rest of us!

Photos Win Facebook

There is not a post on NBC Olympics’ Facebook page that doesn’t have a photo. According to this Fast Company article, 93% of the most engaging posts on Facebook have photos. Not only does NBC use photos, but they also brand every last one of them with their blue border and Sochi logo, making sure that when it’s shared, the branding is still just as evident.

Spur of the Moment

NBC Olympics has done a great job of taking advantage of situations as they arise. Obviously, the nature of the Olympics means they are waiting for the perfect moments, from announcing a Gold Medal to featuring athletes as they prepare to start competing, so they are set up already to use the random things that they aren’t anticipating.

User-Generated Content

It’s an easy tactic, but no doubt it’s effective. Asking for your audience to participate in the fun by answering a question, submitting a photo or filling in a blank is a great way to encourage engagement. Also, you can’t go wrong with using the unsolicited content, that’s the stuff social media dreams are made out of!

Create Your Own “Meme”

Normally, I hate when I see this. Most of the time, I just don’t think it’s a great fit for the brand or the content they have used. Now, I know this isn’t technically a meme, but it has a meme-like feel by using big, to-the-point words, and showing one subject in the photo. However, since NBC didn’t try to make their content fit into an already existing meme, I actually really like it!

Artsy Fartsy

NBC obviously understands that Instagram is a little bit artsier than Facebook and Twitter, and their content on the channel has been just that.

Diversified Content

One of the most noticeable things when I was looking through NBC’s Olympics social media channels is how very different the content is on each channel.

Twitter is very centered around news-like content, such as events starting soon announcements, medal counts and winners and feature stories. But just because it’s more news focused, doesn’t mean it doesn’t have a personality!

Facebook is probably the most fun content they have. While all the other channels they are utilizing defintiely have a feeling of fun and excitement, their Facebook content takes it to the next level. They are posting things that are easy to share and the most exciting or stunning moments of the Olympics.

Instagram, as I already pointed out, is much more artsy. Because of this, it makes you think you’re getting an inside look at the Olympics: how the courses look before an event and practice runs.

What is your favorite part of Olympics social media coverage so far?

Retweet After Me: Jan. 29, 2014

At U. of Illinois, decision to keep classes going leads to racist and sexist Twitter attacks on chancellor by Scott Jaschik

Students (and plenty of professors) love snow days. But when they can’t get what they want, is that any reason for a blizzard of hate on Twitter? That is among the questions raised by the reaction at the University of Illinois at Urbana-Champaign when Phyllis M. Wise, the chancellor, opted to keep classes as scheduled Monday, despite extremely cold weather. That some students would take to Twitter to gripe is not shocking. But a flurry of comments focused either on Wise’s status as a woman, as an Asian-American or both. The hashtag of choice: #fuckphyllis. [Read More]

Social Media Usage for Crisis Communications by Mike Richwalsky

Wondering what works and what doesn’t for your Facebook page? Or are you overwhelmed with all of the Facebook tactics you read about? No matter how long you’ve had a Facebook page, it’s good to review some of the basics for creating a page for your business. [Read More]

Facebook Is Stuck in Limbo … and It Makes My Job Easier by Bryan DeSena

Twitter has become the social platform for communicating and discovering what’s happening in the moment. Many think that this what fast-tracked its surge to prominence and a successful initial public stock offering. Meanwhile, Facebook, once the darling of the Internet, is now chasing Twitter by introducing new features to grab a share of the real-time marketing budget pie. [Read More]

9 Ways Social Media Marketing Will Change in 2014 by Scott Gerber

From the decline of Facebook use among teens to Twitter’s IPO, if there is one thing we know for sure about social media, it’s that few trends hold on for long — so marketers need to stay on their toes. [Read More]

18 Ways to Improve Your Facebook News Feed Performance by John Haydon

Are you frustrated with Facebook’s frequent changes to the news feed algorithm? Do you feel like you’re being forced to buy ads to reach your audience? While Facebook change is the rule rather than the exception, this article gives you 18 ways you can improve your Facebook news feed performance—and gain the upper hand. [Read More]

Retweet After Me: Nov. 12, 2013

twitter

This week’s Retweet After Me is all about Twitter! With the announcement of custom timelines today, I just couldn’t help myself!

Introducing custom timelines: create timelines of Tweets for everyone by Brian Ellin

Today we’re introducing custom timelines to give you more control over how Tweets are organized and delivered on the Twitter platform. Custom timelines are an entirely new type of timeline –– one that you create. You name it, and choose the Tweets you want to add to it, either by hand or programmatically using the API (more on that below). This means that when the conversation around an event or topic takes off on Twitter, you have the opportunity to create a timeline that surfaces what you believe to be the most noteworthy, relevant Tweets. [Read More]

Custom timelines in TweetDeck by Sara Roncero-Menendez

Starting today, we are introducing the ability to create custom timelines in TweetDeck. Custom timelines, which were just announced, are a new type of timeline that you control by selecting the Tweets you want to include. In this post, we’ll describe everything you need to know to create and share custom timelines. [Read More]

Expectations of a brand’s social media manager by Christopher Kerney

When I see brands on social media, I have expectations. I expect that if I tweet something to a brand, someone will respond. It doesn’t have to be within two minutes—I am overjoyed when it is—but I do expect a response. [Read More]

How to Generate Twitter Leads With Their New Lead Generation Cards by John Bonini

Are you struggling to generate leads on Twitter? Wondering how to display richer data in a tweet? In this article, I’ll show you four steps to getting more leads with Twitter lead generation cards. [Read More]

Are Twitter Ads Useless? by Larry Kim

Twitter rocked markets this week with a spectacular initial showing. But how do Twitter ads measure up against Facebook ads? Is it worth spending your ad dollars on Twitter? When it comes to direct response marketing, AKA lead generation and/or Ecommerce, Google really takes the cake in terms of ad performance. However, if you’re set on creating a social media ad campaign, you’ll want to see how Twitter ads and Facebook ads compare. [Read More]

Retweet After Me: Week of Oct. 22, 2013

Use Images on Twitter to Get More ReTweets by Dan Zarrella

I collected a dataset of more than 400,000 randomly selected Tweets and the number of times each tweet received a “new school” (native) ReTweet. I then compared 4 of the most popular ways to send images to Twitter: Facebook image links (images hosted on Facebook’s CDN, fbcdn-sphotos-h-a.akamaihd.net), Instagram, Twitpic and Twitter’s own, native image uploading service (shown in Tweets as pic.Twitter.com). [Read More]

You Are a Source: How to Reach and Influence Journalists with Social Media by Ian Greenleigh

Facebook ads are one interesting tool in the outreach kit, and especially useful when you have a fresh, informed angle on a hot story the media already cares about. I worked with my publisher on the infographic you see below to promote my just-released book, The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence. [Read More]

How Duplicate Content Fits Into Your Social Strategy by Elizabeth Harper

We’ve all seen instances of businesses repeating themselves on social networks — reposting a morning message in the evening for a new audience, perhaps. Sometimes this cross-posting can be a social win, helping more viewers see your messages, but other times it takes a nose-dive into spam territory, which is likely to drive your follower counts down. [Read More]

Social Listening: Damned If You Do, Damned If You Don’t by Jae Baer

“Listen” is the dogma of social media. Every social media consultant since the dawn of Friendster has a slide (or 23) about listening in every presentation. It’s the axiom that power the entire social media value proposition for brands. Eavesdropping on customers conversations yields positive outcomes, period. Or does it? [Read More]

The Beginner’s Guide to HootSuite by Marissa Cetin

Juggling multiple social media accounts across several networks can get hectic, especially when there’s a fine line between a manageable number of browser tabs and a terrible guessing game. [Read More]

#GovernmentShutdown Includes Twitter Accounts

Along with the Government Shutdown, which as we all know is affecting many many people and services, Twitter accounts are beginning their own #TwitterShutdown. Here are the accounts that are currently telling it like it is.

@USGS tweeted this morning that it would be temporarily closing up shop.

Along with them, @Smithsonian said they will only tweet to let you know of operation statuses of the museum.

Joining is @NationalMallNPS, the Twitter account of the National Mall and Memorial Parks in Washington, D.C.

What’s interesting is these accounts flat out told users that they are shutting down, rather than just keep quiet and wait for the government shutdown to end. This is a valid strategy move, and definitely shows the transparency Twitter users have come to expect. I wonder how far in advance plans were made for this kind of situation.

I will update this list as I see more accounts that tweet their current #TwitterShutdown.


Update: 6:50 a.m. CT

@USDA is also shutting the Twitter doors.

Add @FCC to the list


Update: 7 a.m. CT

@NASAKennedy has taken it one step further, they changed their Twitter bio to read:

Sorry, but we won’t be tweeting/responding to replies during the government shutdown. Be back as soon as possible! http://notice.USA.gov

Along with that, they’ve tweeted twice, once about their account, the other about their public events.

@theNCI

The @NIH also followed @NASAKennedy’s lead with updating their profile description.

Due to a lapse in government funding, new posts and responses may not originate from this account until appropriations are enacted.


Update: 7:45 a.m. CT

Based on Google Translate, I can tell this Tweet is similar to the USA.gov account above.


With so many tweets of government Twitter shutdowns, it’s becoming evident which Twitter accounts are run by the same teams. Just an interesting thing I thought I’d point out.


Update: 8:45 a.m. CT

The Smithsonian’s National Museum of American History made a point to let followers know that the animals at the National Zoo would still be cared for. Smart move. (Thanks to @beccajacoby for sending this one my way!)

Thanks to @lizgross144 for pointing out FAFSA!


Lis Gross and I had a short conversation about the similarity in messages. She said that #socialgov collaborates a lot, and meets about best social practices often, leading to the account’s similar approach. Thanks for the info, Liz!


The @FDARecalls account will post recall news, but not respond. So partial shutdown?

Really like that @HolocaustMuseum just came out and said that their staff isn’t paid by Federal funds so they’ll still be updating. Again, transparency is being shown well.


Update: 10:30 a.m. CT

Disclaimer: I am in no way attempting to take away from the severity of this Government Shutdown for those who are truly experiencing its effects. I know this is a difficult time for those working for the government. I also am in no way attempting to make a political statement, and will not engage in conversation of political nature. If you are looking to have a political discussion, there is a comment section on a major news site waiting for you.

Retweet After Me: Oct. 1, 2013

Hashtags Come to Google Search Results by Jennifer Slegg

The Google+ integration of hashtags is getting a nice updates with Google search. Google+ introduced hashtags on posts back in May, where users can click on the hashtags and get to other related posts on Google+ with the same hashtag. Google is now gone a step further by allowing those same hashtags to be used when searching in Google. Simply type in “#keyword” for the hashtags you want to search. [Read More]

Why You Were Added to Twitter Spam Lists by Kris Holt

Over the last few days, Twitter spammers have been urging users to find out Louis Tomlinson’s phone number, hear a leaked version of One Direction’s new album and get a free iPhone. What’s notable is that these spammers weren’t sending tweets or direct messages. Instead, they made use of Twitter’s list function, adding people to various lists and indirectly pointing thousands of users toward spam sites. [Read More]

The Community Manager Checklist by Jameson Brown

It is important to understand that online communities are reflective of real life communities. Thus the management should be treated with similar mindset and strategy. Below is a checklist that will help any community manager with the day to day management and positive growth of online, social communities. [Read More]

Create Instagram and Pinterest-ready photos from your desktop (for free) by Faves & Co.

You’re on a small budget and you love sharing photos on Instagram, Pinterest and, well, everywhere. Photoshop has a learning curve you’re not ready to tackle and hiring a designer is out. That’s okay, there are alternatives to high end photo-editing products that live on your browser, and, with a little practice, can give you some amazing results. [Read More]

Facebook Finally Lets You Edit Posts by Pete Pachal

If autocorrect has ever ruined your Facebook post, your prayers have been answered. Facebook introduced the ability to edit status updates starting Thursday. The latest update for the Android Facebook app adds the ability to “edit your posts and comments and tap to see all your changes.” However, the editing has not been enabled on any of the Android devices we experimented with. [Read More]