I hope you’ve got Cyndi Lauper playing in your head after that title!
Social media is very unpredictable, as we all know, and sometimes tweets will pop up in your feed that you’re just not expecting! We’ve all seen the Twitter conversations between brands interacting that are light hearted (most of the time) and fun.
Looks like a lot of fun, doesn’t it? Many would say this type of conversation doesn’t have a place in higher education social media, but who says we can’t have fun without being snarky? Recently, I was given the opportunity to have one of these type of conversations with Texas Wesleyan.
So who says universities can’t have a little fun? And thanks to @TexasWesleyan for starting our convo!
Have you ever tweeted something with information that wasn’t correct, only to be retweeted? It happens. In the past the only way to attempt to correct the misinformation was to post updated information on your own Twitter account and manually reply to everyone who retweeted you. Now, there’s Retwact. [Read More]
Twitter is having a good year. Acquisitions, new hires, a growing user base and impressive revenues are all adding to the chatter surrounding the latest social media IPO. As everyone wonders what’s next for the little blue bird, answers can be found in the company’s history. Billions of tweets after its conception in 2006, Twitter has swayed elections, shattered records and really pissed off Alec Baldwin. [Read More]
LinkedIn’s stock price has doubled this year and Facebook’s grew by 42 percent. Both companies are surging because they’ve outperformed expectations by growing revenue. They’ve also recently added new ways to advertise – sponsored updates for LinkedIn and mobile newsfeed ads for Facebook. While LinkedIn has multiple revenue streams, Facebook’s is primarily driven by paid media buys. Both social media sites rely on selling advertising to drive some portion of their revenue. [Read More]
You’ve seen those tweets—the ones where #every #other #word has a #hashtag. Because a hashtag draws attention to a person, place, or thing, tweets overloaded with hashtags are confusing. According to a recent report from Hubspot, tweets with two hashtags get 21 percent more engagement than those with three or more. Not really a surprising factoid. But, there is more to the science of hashtags than just numbers, especially in a crisis. Here are some quick tips on how to use Twitter hashtags in a crisis. [Read More]
After a limited test in May, Twitter on Thursday announced it is opening up its Lead Generation Cards to all businesses. The Cards let businesses register users and their emails for promotions or memberships directly within a tweet. When you click to expand the tweet, you’ll see an option to sign up with your Twitter handle and connected email already filled out.[Read More]
Twitter Co-Founder Evan Williams has an ambitious new plan: to shift our daily reading habits away from consuming incremental news bites and towards engaging with enlightened ideas curated by an intelligent algorithm. Ordinarily, such a goal would seem utopian, were it not for the fact that Williams is among a handful of Internet pioneers who have disrupted the media industry multiple times. [Read More]
Social media is a blessing and a curse when it comes to pitching journalists. While Twitter, Facebook, LinkedIn, Foursquare and Instagram — yes, Foursquare and Instagram pitches happen — present many new opportunities to forge connections, it’s very easy to step onto inappropriate turf. [Read More]
Our last post introduced you to the concept of content curation and included some examples of curation in action. Now that you have a feel for what curation is all about and how it fits into your marketing mix, let’s dive into some tips and tricks for effective and ethical curation. [Read More]
Another day, another Facebook tweak! Last week, Facebook announced a number of changes to the way that the Newsfeed works. This time, it won’t look any different; but the coding underlying what each user sees has changed, so the content of the news feed will be a little different. [Read More]
Back in June, we offered a few tips for making Instagram Videos, but we’ve learned so much since then. Telling stories via video in 15 seconds (or less) is truly an art form and presents new challenges and opportunities for content producers. Now that you can upload pre-recorded content to Instagram, there’s unlimited potential to how you can create and share your world. [Read More]
Once again this week I was asked by a colleague why they should care about Google GOOG +0.02%+. This is a person who regularly publishes content, already has a full plate and wanted to be convinced why she should take up another social network. A scenario that’s all too familiar with many people I come in contact with. To expedite the conversation, I have one simple response that will make setting up your Google+ page worth your time: Google Authorship. [Read More]
Twitter wants to go public and in order to do so, it needs to grow really fast – both in terms of revenues and users. And in order to do so, it needs to cut ties with the past and look at the normals. [Read More]
As many of you have noticed, the King has fallen to a hacking. This is a situation that could happen to anyone, especially if your password is an easy one to guess. Tweets from the hacked account ranged from everything from promoting rival McDonalds, to talking about drug use and other harmful topics. Some people have mentioned that Burger King isn’t normally getting this kind of publicity, but is it worth it?
This is one of those times when people start asking, “Is all publicity good publicity?” And the answer is no. Seeing tweets that could offend customers coming from a brand is never going to go over well with your entire audience. While this may cause a surge in followers and engagement for today and maybe this week, it won’t remain long term, and it isn’t from loyal customers. The new followers are people who wanted to watch the train wreck, and the engagement is the residual smoke. Also, you might think that Burger King might not get hit too hard, since they were innocent in this case, which might be true. But a hacking situation still does not give your team credibility, or make them look knowledgeable.
Avoiding and Protecting
So now that we all know we’d like to avoid this situation, how do we go about protecting our social accounts, whether it belongs to a brand, or a individual. Not all of these solutions apply directly to the Burger King situation, but they are good rules of thumb.
Change your password every few months, and especially after a staff member leaves
Avoid writing down passwords, for obvious reasons
Don’t use words in your passwords, instead use a series of letters that only means something to you. For example: make a sentence in which the first letters could be used as the password. My dog is black would be Mdib is a password.
Use both numbers and letters in your passwords
Report hacked accounts immediately
Change passwords on all other accounts after one has been compromised
I’d guess there is some apologizing in Burger King’s future, simply for the things the hackers said on their account. The account has since been suspended, so at least no more damage is being done. I’m sure there will be a conversation about Twitter security within their communications team, too. I think we’ll know more as we learn how their account was hacked.
I feel for this social media team, and know that they will be dealing with cleaning up a huge mess. I think the social media specialist at Wendy’s put it best:
My real life nightmare is playing out over on @burgerking
If you listen to what’s being said out there about measuring social media, you’re bound to hear everything from, “You must measure,” to, “It’s impossible to measure.” Personally, I find myself in between these two methodologies, thinking, “Measuring is important, but doesn’t replace intuition and gut feelings.” So where do you start measuring your social media? Here are a few key metrics to pay attention to, and some great tools for measuring your success.
If you’ve ever taken a look at the Facebook Insights for your brand page, you know there are quite a few numbers available, especially if you export the data. But there is a way to get a quick sense of how your Facebook posts are doing, by looking at the number of engaged users. This is a key metric that I look at, and have in my goals. I also like to take a look at the virality of those posts. This is the percentage of people who have created what Facebook calls stories out of the number of people who saw the post. This is a good way to see how posts have spread.
Twitter doesn’t have any built-in analytics, but there are other opportunities to look at how your content is fairing out in the world. Retweets and favorites seem like an obvious way to measure, but this, again, measures engagement, which is a key metric in social media. Recording these numbers, along with replies, is a great way to start to get a grasp on measuring.
Tools to Measure
HootSuite has some great stats, even in the free version. HootSuite uses the Ow.ly link shortener, which opens up some possibilities of measuring what happens with your tweeted content. The Ow.ly Click Summary will break down clicks by region, rank the most popular tweets, and the top referrers.
I know what you’re saying, Google Analytics measures web traffic not social traffic! And this is partially true. But Google Analytics also includes a social section in which you can measure social clicks to your website. I use this feature all the time, since part of my social strategy is pushing traffic to our university’s news site. I can see exactly how much traffic came from social sources. Now, this doesn’t mean that the university’s social presences can claim all that traffic, but it’s still informative, especially if you combine it with one of the other measuring tools I’ve discussed.
I’ve fallen in social media love, or at least that’s what I told my boss the minute after I finished watching a demo of Argyle Social. For someone who wants the highest level of organization possible when it comes to social media (which can be hard), this is the tool to make it happen. But that’s for a different blog post. One of the best parts about Argyle Social is the analytics it has built in. You can organize your content into campaigns, and also set goals for conversions. I especially love being able to see all of my stats in one place. Argyle Social is a paid solution, but I found it to be reasonably priced for my needs.
Have you started measuring your social media efforts? What are you using to measure?
Imagine the typical Harley-Davidson owner. Look a lot like a character from “Easy Rider”? Or maybe “Mad Max”? Well, wipe that image from your mind, because Harley Motor Co. is looking to prove that its customer base doesn’t fit any set profile. In a YouTube video released in February, the company encouraged followers to use the Twitter hashtag #StereotypicalHarley with the idea that there’s no stereotype at all. [ Read More ]
Social landing pages are not the same as regular old landing pages. The idea of sharing content is not a “new” word-of-mouth-marketing (WOMM) concept. But the mechanisms now available to facilitate it are. In this post you’ll learn how to contemporize your landing pages with the latest social media techniques and widgets, and why it’s beneficial to do so. [ Read More ]
Facebook has frequently changed the way it displays photos. Now Facebook is rolling out its greatest photo update yet. Facebook will display photos in high-resolution and allow full-screen viewing of images. The pictures will be crisper, higher quality and can be up to four times larger than before, Facebook announced. [ Read More ]
Still struggling in the wake of its acquisition by Twitter, TweetDeck has just issued an update to its desktop, Chrome and web apps that adds support for better list management, inline media support and improved retweeting support. [ Read More ]
In a matter of days, Facebook will begin rolling out a real-time version of Page Insights, the analytics tool that allows brands to keep tabs on their Facebook presence. Recently, Insights has been much maligned for reporting delays, but that should all be quieted with instantaneous reporting on page and post performance that will give brands a much improved level of control. [ Read More ]