Twitter Alerts and Higher Ed, A Golden Opportunity

Twitter_Alerts

At the end of September, Twitter announced its latest product, Twitter Alerts, which allows emergency offices to get important and accurate information our to as many people as possible. Account managers of specific accounts have the ability to mark a tweet as an “alert” and it will automatically send a notification to the phone of those who have subscribed. Sounds like a great program to me.

This new feature is available to:

  • law enforcement and public safety agencies;
  • emergency management agencies;
  • city and municipal governments, as well as their agencies and representatives;
  • county and regional agencies, providing services to cities and municipalities;
  • and select state, federal, and national agencies and NGOs.

While this doesn’t specifically include universities or colleges, many of us can argue that we fit within one of these categories. I recently submitted an application to be included in the program and I’m waiting to hear back, which they indicated could take some time.

I think this feature would be a great opportunity for universities to be even better prepared to send out emergency information when it matters the most. I hope more universities will join me in requesting the feature so Twitter will hopefully consider giving us the feature to inform students in emergency situations. Fill out the enrollment form.

Photo from Twitter Alerts website.

Universities Just Want to Have Fun!

I hope you’ve got Cyndi Lauper playing in your head after that title!

Social media is very unpredictable, as we all know, and sometimes tweets will pop up in your feed that you’re just not expecting! We’ve all seen the Twitter conversations between brands interacting that are light hearted (most of the time) and fun.

Dallas Stars vs. Dallas Cowboys

Old Spice vs. Taco Bell

taco bell old spice twitter war

Looks like a lot of fun, doesn’t it? Many would say this type of conversation doesn’t have a place in higher education social media, but who says we can’t have fun without being snarky? Recently, I was given the opportunity to have one of these type of conversations with Texas Wesleyan.

texas tech texas wesleyan twitter war

So who says universities can’t have a little fun? And thanks to @TexasWesleyan for starting our convo!