Tag Archives: university

EduWeb14: I Am A Red Raider: A Marketing Campaign Designed with Engagement in Mind

This week I attended and presented at EduWeb 14, an annual conference for the higher education community, attracting those who are involved in their integrated digital marketing presence. It was another great year (my fourth!), and I was honored to be selected to present on Texas Tech’s most recent marketing campaign, I Am A Red Raider.

Here are my slides for those who are interested! I appreciate everyone who came to my presentation, and if you’re interested in knowing more, or have any other questions, just let me know!

And since Slideshare doesn’t allow for the playing of the two videos in the slides, here are those:

Retweet After Me: Jan. 29, 2014

At U. of Illinois, decision to keep classes going leads to racist and sexist Twitter attacks on chancellor by Scott Jaschik

Students (and plenty of professors) love snow days. But when they can’t get what they want, is that any reason for a blizzard of hate on Twitter? That is among the questions raised by the reaction at the University of Illinois at Urbana-Champaign when Phyllis M. Wise, the chancellor, opted to keep classes as scheduled Monday, despite extremely cold weather. That some students would take to Twitter to gripe is not shocking. But a flurry of comments focused either on Wise’s status as a woman, as an Asian-American or both. The hashtag of choice: #fuckphyllis. [Read More]

Social Media Usage for Crisis Communications by Mike Richwalsky

Wondering what works and what doesn’t for your Facebook page? Or are you overwhelmed with all of the Facebook tactics you read about? No matter how long you’ve had a Facebook page, it’s good to review some of the basics for creating a page for your business. [Read More]

Facebook Is Stuck in Limbo … and It Makes My Job Easier by Bryan DeSena

Twitter has become the social platform for communicating and discovering what’s happening in the moment. Many think that this what fast-tracked its surge to prominence and a successful initial public stock offering. Meanwhile, Facebook, once the darling of the Internet, is now chasing Twitter by introducing new features to grab a share of the real-time marketing budget pie. [Read More]

9 Ways Social Media Marketing Will Change in 2014 by Scott Gerber

From the decline of Facebook use among teens to Twitter’s IPO, if there is one thing we know for sure about social media, it’s that few trends hold on for long — so marketers need to stay on their toes. [Read More]

18 Ways to Improve Your Facebook News Feed Performance by John Haydon

Are you frustrated with Facebook’s frequent changes to the news feed algorithm? Do you feel like you’re being forced to buy ads to reach your audience? While Facebook change is the rule rather than the exception, this article gives you 18 ways you can improve your Facebook news feed performance—and gain the upper hand. [Read More]